Episode 115: Tito's Handmade Vodka

Liquor and Liqueur Connoisseur

Mar 21 2023 • 28 mins

Episode 115 features Tito's Handmade Vodka. Bottled in 750ml at 40% ABV, or 80 proof and it retails for about $20.

Enjoy this episode with some Tito's and soda with a lemon wedge.

Tito's Handmade Vodka official website: https://www.titosvodka.com/

Brief Historical Timeline:

  • 1992 - Tito Beveridge begins making vodka infusions for his friends
  • 1995 - Tito applies for a distillery license
  • 1997 - First year of production yields about 1,000 9-liter equivalent cases
  • 2001 - Tito's wins a Double Gold Medal at the San Francisco World Spirits Competition
  • 2013 - United Airlines begins serving Tito's on all their flights
  • 2021 - 11,070,000 9-liter equivalent cases are sold, making Tito's the most popular distilled spirit brand in the USA, and providing enough for one 750ml bottle for each third person in the country
  • 2023 - Tito's runs a Superbowl commercial named Dry January that features Martha Stewart

Key Cocktails:

Mix Tito's as you like.


Eater Article on Tito's

Wikipedia Article on Tito's

Statista Sales Volumes

2022 Beverage Dynamics Ranking

Grain Volumes for Vodka Making

2022 Corn Yields Per Acre

YouTube Featuring Tito Speaking on Early Failures

YouTube Featuring Tito Telling the Origin Story

Tito's Stories YouTube Videos (All 8 are referenced)

Dry January Superbowl Ad

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