PODCAST EPISODE

Episode 90: PAMA Pomegranate Liqueur

Liquor and Liqueur Connoisseur

Feb 11 2022 • 18 mins


Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25. Enjoy this episode with some PAMA and Champagne. PAMA's official website: https://www.pamaliqueur.com/ (https://www.pamaliqueur.com/) Brief Historical Timeline: 2005 - PAMA is test marketed 2006 - Nationwide US release 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales 2020 - Packaging is updated for the brand's 15th anniversary Key Cocktails: PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website. References: https://www.heavenhill.com/brands-detail.php?brandid=pama-liqueur (Heaven Hill Brands Listing) https://web.archive.org/web/20040616115544/http://www.heaven-hill.com/ourbrands.html (Heaven Hill Brands Website Circa 2006 from the Wayback Machine) https://web.archive.org/web/20070624093747/http://www.heaven-hill.com/pr-archives.shtml?article=NDQ5NnN1cGVyNDQ5M3NlY3JldDQ1MDA%3D (Launch Press Release) https://web.archive.org/web/20070811233926/http://www.heaven-hill.com/pr-recent.shtml?article=NjQ5NXN1cGVyNjQ5MnNlY3JldDY0OTk%3D (First Ad Campaign Press Release) https://en.wikipedia.org/wiki/PAMA_%28liqueur%29 (Wikipedia Article on PAMA) https://www.thespruceeats.com/pama-pomegranate-liqueur-760279 (The Spruce Eats Article on PAMA) https://spiritsreview.com/reviews/pama-pomegranate/ (Spirits Review of PAMA) https://beveragedynamics.com/2008/10/27/growth-brands/ (Beverage Dynamics Growth Brands Circa 2008) https://www.drinkspirits.com/liqueur/pama-pomegranate-liqueur-review/ (Drink Spirits Review of PAMA) https://www.thespiritsbusiness.com/2020/07/pama-pomegranate-liqueur-unveils-new-design/ (The Spirits Business on New Packaging) https://www.alcademics.com/2012/12/the-history-of-grenadine-use-in-cocktails.html (Alcademics Blog on the History of Grenadine in Cocktails) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur