The Empathetic Marketer Podcast

Revenue Rhino

This Empathetic Marketer podcast shines the light on marketing leaders, as they discuss the latest industry trends and share key insights and learnings. The Empathetic Marketer Podcast is a special series released by The Lifelong Customer Podcast and hosted by Brad Hammond, Chief Executive Officer at Revenue-Rhino. read less

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Creating a Seamless Customer Journey for Events with Ariella Rechthand, Senior Director of Event Marketing at Landmark Ventures

Creating a Seamless Customer Journey for Events with Ariella Rechthand, Senior Director of Event Marketing at Landmark Ventures

The pandemic has disrupted many industries, and this is especially true in the events marketing space. Now that things are easing onto a new era, how do we ensure the success of our upcoming events?For Ariella Rechthand, Landmark Ventures' Senior Director of Event Marketing, working with reliable partners is one of the many things you might want to explore.Listen to our new podcast today and learn more about planning value-add events and how to give your attendees the best experience while also ensuring you achieve your business goals.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Episodes

Creating a Seamless Customer Journey for Events with Ariella Rechthand, Senior Director of Event Marketing at Landmark Ventures

Creating a Seamless Customer Journey for Events with Ariella Rechthand, Senior Director of Event Marketing at Landmark Ventures

The pandemic has disrupted many industries, and this is especially true in the events marketing space. Now that things are easing onto a new era, how do we ensure the success of our upcoming events?For Ariella Rechthand, Landmark Ventures' Senior Director of Event Marketing, working with reliable partners is one of the many things you might want to explore.Listen to our new podcast today and learn more about planning value-add events and how to give your attendees the best experience while also ensuring you achieve your business goals.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

The Crucial Role of Field Marketing in Driving Business Growth with Michelle Radlowski, Director, Americas Field Marketing at Zscaler, Inc.

The Crucial Role of Field Marketing in Driving Business Growth with Michelle Radlowski, Director, Americas Field Marketing at Zscaler, Inc.

There is more to field marketing than event planning! If your organization struggles to achieve its business goals, it may be time to explore field marketing. In today's podcast, Michelle Radlowski, Director of Regional Marketing at Zscaler, gives a rundown on the evolution of field marketing and its crucial role in strategically driving growth to your business. Listen to the full episode now to learn more.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Growth Marketing that Best Utilizes Your Spend and Resources with Renate Haerle, VP of Marketing at SHERPANY

Growth Marketing that Best Utilizes Your Spend and Resources with Renate Haerle, VP of Marketing at SHERPANY

QUESTION OF THE DAY: What initiatives and new opportunities can help increase your reach and engage your target audience?Renate Haerle, SHERPANY's VP of Marketing, answers this question and more in today's podcast episode. // Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Increasing Brand Value to Improve Customer Perception with Radmila Blazheska, Chief Marketing Officer at SecurityHQ

Dealing with what-ifs and possible negative results can be nerve-wracking, especially when your business value and reputation are at stake. But how do you get over this?According to Radmila Blazheska, Chief Marketing Officer at SecurityHQ, the secret is to be open to collaboration and be brave in trying new methods.Listen to our new podcast episode now for more marketing tips and insights.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Driving Demand by Leveraging Different Channels with Emelie Linheden, VP Marketing at Younium

Driving Demand by Leveraging Different Channels with Emelie Linheden, VP Marketing at Younium

As marketers, we're always seeking new ways to engage with our target audience and generate demands.For Emelie Linheden, Younium's VP Marketing, the key is having the right mix of digital and traditional channels that works. The more strategic move is to determine which channels and content fit your needs rather than doing something just because everyone else is doing the same thing. Listen to our new podcast episode today for more insights and hot takes.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Is Video Content the Secret to Growing your Business? with Katarina Bennich, Chief Marketing Officer at Howwe Technologies

Is Video Content the Secret to Growing your Business? with Katarina Bennich, Chief Marketing Officer at Howwe Technologies

In today's episode, Katarina Bennich, Chief Marketing Officer at Howwe Technologies, emphasizes the crucial role of using video content to connect with your audience and further strengthen your marketing strategy. Spending a big budget or using special effects doesn't automatically make your video content effective. For Katarina, it's okay to start small -- "Start producing (video content), and it will evolve over time."Are you still on the fence about investing in video production? Where do you push your video content? Listen to our podcast now for the answers and learn more about the advantages of video content production.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Embracing Changes in B2B Marketing with Emily Rugaber, Vice President Marketing at Thanx

Embracing Changes in B2B Marketing with Emily Rugaber, Vice President Marketing at Thanx

"The things that worked a year and a half ago are no longer the things we're doing now because the industry has changed."In today's podcast episode, Emily Rugaber, Thanx's VP of Marketing, shares her insights and learnings on shifting gears when conducting B2B marketing. // Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

How to Successfully Nurture and Accelerate a Company’s Progress with Bart Wilson, Founder and CMO/CXO at VPiX®

How to Successfully Nurture and Accelerate a Company’s Progress with Bart Wilson, Founder and CMO/CXO at VPiX®

When ushering business success, what risks should you take? What skills are essential to have? What goal should you prioritize?In today's episode, Bart Wilson, VPiX® Founder and CMO/CXO, shares his experience and insights on fostering company growth. // Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Effective Marketing Strategies to Connect with your B2B and B2C Audiences with Genia Shipova, Chief Marketing Officer at Dailymotion

Effective Marketing Strategies to Connect with your B2B and B2C Audiences with Genia Shipova, Chief Marketing Officer at Dailymotion

As a marketer, you may have noticed how people consume content has evolved over the years. So how do you ensure that you're still effectively engaging with your audience?Our guest for today is Genia Shipova, Dailymotions' Chief Marketing Officer. Genia weighs in on what makes a successful B2B and B2C marketing strategy and provides more insights on improving your connection with your audience. Follow this link to listen to our new podcast episode.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Forward-Thinking Changes in B2B Marketing with Sherri Schwartz, Head of Marketing at OvationCXM

Forward-Thinking Changes in B2B Marketing with Sherri Schwartz, Head of Marketing at OvationCXM

Marketing Hot Take: It's time to STOP being a lead-generation machine!In today's podcast, Sherri Schwartz, Head of Marketing at OvationCXM, shares her expertise and thoughts about changing one’s mindset regarding B2B marketing. Sherri stresses, "The way we marketed ten years ago is not the same as how we market today."Listen to our latest episode now and learn more about the critical role of brand awareness and thought leadership in B2B marketing.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Increasing Reach With Effective Marketing Strategies with Daniel Reizes, Head Of Marketing at Formations

Increasing Reach With Effective Marketing Strategies with Daniel Reizes, Head Of Marketing at Formations

“We have an idea but it becomes critically important to actually speak to, not only our customers, but our prospects—and go to where they are to see [what they are] doing from an influencer perspective.”Daniel Reizes, Head of Marketing at Formations, details the importance of making the effort to get to know your customers instead of relying on assumptions. He also shares key principles to live by to deliver real value and drive influence within their niche market.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

The Power of Effective Storytelling in Brand Building with Ali Kraus, VP of Marketing at Benetrends Financial

Storytelling is a crucial skill that can benefit your business in various ways. When used effectively, this gives customers a persuasive incentive to engage with you and even fosters trust among your company's clients, staff, and suppliers.In today's episode, Ali Kraus, VP of Marketing at Benetrends Financial, shares her insights and learnings on how to effectively market your business through compelling storytelling strategies. As Ali added, "Say yes to opportunities!" Listen to hear more!// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Doubling Down on High-Performing Organic Content to Boost Demand Strategy with Ann Boyd, Chief Marketing Officer at Stoplight

Doubling Down on High-Performing Organic Content to Boost Demand Strategy with Ann Boyd, Chief Marketing Officer at Stoplight

Should you prioritize effective organic content to boost demand?Ann Boyd, Chief Marketing Officer at Stoplight, shares how they co-promote organic content on multiple platforms to maximize sales and influence their niche audience. Learn more about the value of content partnerships, unlocking the power of organic content, and the importance of multi-platform content when you listen to the full episode.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Building Different Avenues for Growth to Drive Outbound with Rob Freedman, Head of Growth Marketing at Zuper

Building Different Avenues for Growth to Drive Outbound with Rob Freedman, Head of Growth Marketing at Zuper

"Outbound is certainly not dead."In today's podcast episode, Rob Freedman, Zuper's Head of Growth Marketing, stresses the value of outbound strategies and what it takes to make campaigns successful in driving business growth. Listen to our podcast now to know more about how you can leverage outbound strategies.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Getting in Front of your Buyer at the Right Time and on the Right Channels with Kerry Desberg, Chief Marketing Officer at Agiloft

Getting in Front of your Buyer at the Right Time and on the Right Channels with Kerry Desberg, Chief Marketing Officer at Agiloft

Every marketer's challenge is to generate strong demand throughout the customer journey. But how can this be achieved? For Kerry Desberg, Chief Marketing Officer at Agiloft, the key is the "conveyor belt" concept. In a nutshell, this means being intentional and having consistent effort throughout all parts of the journey. Want to learn more about this concept? Listen to our latest podcast episode now.// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Increasing Audience Reach Using Effective Marketing Strategies with Manish Gupta, Chief Marketing Officer at Sonar

Increasing Audience Reach Using Effective Marketing Strategies with Manish Gupta, Chief Marketing Officer at Sonar

For an audience that can sense an overused marketing ploy from miles away, how do you ensure that you still get your message across? For Manish Gupta, Sonar's Chief Marketing Officer, the secret is to create intent-based campaigns. "If we cannot deliver value that helps the developers improve what they're doing, improve their career trajectory, we can very surely bet that we will lose their attention very quickly."Listen to our latest podcast episode today for more insights on creating meaningful campaigns#TheEmpatheticMarketer #marketingthatmatters// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Driving Revenue Using Hyper-Targeted Multichannel Campaigns with Michael Krutikov, CMO at ElectroNeek

Driving Revenue Using Hyper-Targeted Multichannel Campaigns with Michael Krutikov, CMO at ElectroNeek

Because people are now using several devices and media platforms simultaneously, marketers must keep up to continue providing a consistent customer experience across all channels. But how do you get started?Michael Krutikov, ElectroNeek's CMO, advises marketers to keep an open mind and keep trying. Michael states, "If something doesn't work, stop, move, and try something else."Listen to our latest podcast episode today to learn more about implementing multichannel marketing strategies.#TheEmpatheticMarketer #multichannelmarketing #hypertargetedmarketing// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Building a Strong Content Strategy from Functions Outside of Marketing with Chitra Rakesh, Director, Content Marketing at Starburst

Building a Strong Content Strategy from Functions Outside of Marketing with Chitra Rakesh, Director, Content Marketing at Starburst

Whether you're a content marketing newbie or have been in the game for a while, it's always beneficial to go back and make sure your strategy is current, fresh, and captivating for your target audience.In today's podcast episode, Chitra Rakesh, Starburst's Director of Content Marketing, shares her marketing experience and tips on how you can further maximize your content to your audience. Tune in now and don't miss out! // Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Leveraging Data to Shape Your Business Category and Drive Growth with Grant Johnson, Chief Marketing Officer at Emburse

Leveraging Data to Shape Your Business Category and Drive Growth with Grant Johnson, Chief Marketing Officer at Emburse

In today's digital environment, businesses can choose between letting data accumulate or using it to their advantage. Although the second option seems obvious, many businesses still need to learn how to utilize data-driven decision-making fully.As Grant Johnson, Emburse' Chief Marketing Officer, stresses, "Data analytics are critical to better planning, execution, and performance."Listen to our new podcast episode now to learn more// Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

Creating Genuine Conversations Beyond the Business with Brian Cohen, Director of Demand Generation at Cognigy

Creating Genuine Conversations Beyond the Business with Brian Cohen, Director of Demand Generation at Cognigy

As marketers, we are sometimes too enamored with pushing our brands and this has led us to disengage with our core audience and negatively impact our business goals. How can we break this cycle?In today's podcast, we sit down with Brian Cohen, Cognigy's Director of Demand Generation. We discuss ways of thinking outside the box to engage and create meaningful conversations with our target audience. // Follow The Empathetic Marketer on LinkedIn to listen to more episodes. Follow Brad on Linkedin #empatheticmarketing #customerjourney #marketingleadership #b2bmarketing