34. Jeff Shields, President & CEO of the National Business Officers Association (NBOA), on Being a Native Digital Association

Associations Thrive

May 11 2023 • 35 mins

What does it mean to be a digital native association? How do you expand membership within member organizations? How do you support your members in a post-pandemic world?

In this episode of Associations Thrive, host Joanna Pineda interviews Jeff Shields, President and Chief Executive Officer, National Business Officers Association (NBOA). Jeff introduces NBOA, talks about his journey to becoming CEO at NBOA, and discusses how membership is roaring back post--pandemic. Jeff discusses:

  • How his relationship with the NBOA Board powers the association.
  • How NBOA was born a digital native. The association didn’t start with a large, in person meeting. They started with online meetings and education.
  • How NBOA is going to become a fully virtual organization in 2024.
  • How NBOA is reaching out to more roles at independent schools in an effort to deepen engagement at member schools.
  • How the NBOA magazine and Melissa Zinder on Jeff’s staff recently won Trendy awards from Association Trends.