BRAND PARTY Podcast

Christine Lieu

This podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY. 🎉 Your brand is worth celebrating. It can be FUN and I’ll show you how. Let’s get this party started!

#5MinuteMonday: How to Achieve Success with Your Designer
Apr 5 2021
#5MinuteMonday: How to Achieve Success with Your Designer
In today’s episode, find out the 5 essentials to get the perfect designer for your next project in less than 5 minutes. We all know there’s nothing more frustrating than not knowing what’s going on with your project but that ends today. Whether you found them on Fiverr, Upwork, they are a freelancer, run their own business or are an agency, you need to know the answer to these 5 questions before you sign on the dotted line. Listen in to find out some of Christine’s best ways to set up no-fail communication channels so that your designer can deliver.Good luck on your search for success, my friend.New here? Catch up on everything you missed in Season 1!Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. What to Listen For Start here. Your project will crumble before it gets started without this check-in. (1:49)Do they even know what they are doing? Assess a potential designer with ease and confidence by finding out their system and platforms for communication. (2:24)This isn’t just a pay check. How to politely ask if your new designer supports your vision? (3:05)Speed Recap: 5-point checklist to achieve success with your next designer. (3:35)Resources From This Episode:Making Content Just Got Easy with Canva ProHow to Achieve Success with your Graphic Designer Looking for a designer for your next project? Let's chatLike what you've heard?Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your BestieFree Brand Consistency ChecklistCheck In With Christine Christine on InstagramBrand Party Podcast on Instagram 🎧 Thanks for listening! -----About this show:As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!
The Secret Sauce To Successful Fortune 100 Marketing
Mar 29 2021
The Secret Sauce To Successful Fortune 100 Marketing
In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company.  Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik (@erikhuberman) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd party marketing works best.Erik Huberman is the founder and CEO of award-winning Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in Los Angeles, New York, and Boston. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon Wireless, and Alibaba. As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business as a Forbes “30Under30.”What to Listen For: The age-old debate: Tweaking vs Innovating. Is tweaking better than innovating when it comes to moving the needle forward?  (2:46)Deep expertise goes a lot further than mediocrity. At what point should you outsource your marketing? (4:15)Are you using your own time wisely? Ask yourself this FIRE question if you’re debating hiring someone. (5:35)Check this list. Erik’s recommendations for Small Business Marketing Essentials on a limited budget. (10:55)Having trouble getting results from your marketing efforts? Here’s the secret sauce to marketing. (14:08)Resources From This Episode:Lenny & Larry’sHawke Media PodcastHawkemedia.comErik on TwitterFree Brand Consistency ChecklistJoin Skillshare and Get 2 Months FreeLike what you've heard? Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your BestieFree Brand Consistency ChecklistCheck In With Christine & ErikChristine on InstagramErik on InstagramHawke Media on InstagramBrand Party Podcast on Instagram🎧 Thanks for listening! About this show:As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!
How to Get Out of Your Own Way and Past Perfectionism
Mar 22 2021
How to Get Out of Your Own Way and Past Perfectionism
In today’s episode, ditch the overwhelm and learn easy ways to show up as your full self, all the time.  It’s not about showing up perfectly, it’s about showing up. Easier said than done. Tune in to try out some tools that will bring you to an even deeper awareness of yourself in any given moment and help you get out of your own way.  Do you struggle with performance anxiety or speaking your truth in front of others without word vomiting? Are you a recovering perfectionist or exhausted by overwhelm? Christine and Chantal (@chantalstaffabb) will have the next steps of your self-growth journey mapped out by the end of this episode.Chantal Stafford-Abbott, founder of The Deep Space has worked as an international fashion model for over a decade living in NYC, Paris, London, and other fashion capitals of the world. She moved back to Montreal in 2017 to pursue her studies in Human Relations at Concordia, and founded The Deep Space that year. The Deep Space is a monthly conversation series that helps open-minded people who want to explore common experiences through safe and non-judgmental conversations in a community setting. Her mission is to create safe spaces for human conversations in modern settings.What to Listen For Time to Dive Deep. Why having a safe space to have deep conversations is so transformative to personal growth. (7:23) Flex your Muscles! (10:40) Making your way back to authenticity by checking in with this sense.Do you have performance anxiety? This mantra is a gamechanger. (14:22) Under Pressure? Here are 3 tips to kick overwhelm’s butt to the curb. (16:44)Resources From This Episode:The Next Deep Space ConversationLearn more about the Make Lemonade community Chantal & I met at. Get your 1st month 50% off with code: IMWITHCHRISTINEFind more of what makes you happy. Join Skillshare & Get 2 Months Free Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your bestieFree Brand Consistency ChecklistCheck In With Christine & ChantalChristine on InstagramChantal on InstagramThe Deep Space on InstagramBrand Party Podcast on Instagram🎧 Thanks for listening! About this show:As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!
How to Build a Better, More Diverse Marketing Plan
Mar 15 2021
How to Build a Better, More Diverse Marketing Plan
In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website.  Christine and Anita (@anitachauhan) discuss the reasons why inclusive marketing can increase your sales and why we need to take diversity and inclusion seriously to build our best brand.Anita Chauhan is a communications & content leader and senior marketer. She is equal parts strategist, storyteller, and creative media producer. She’s passionate about diversity and inclusion and has been an advocate for women in tech within the Toronto community. Through her marketing and branding work, she helps brands grow and be more aware and inclusive of other people from different walks of life, races, countries and spaces. Anita works to make spaces more equitable and inclusive for others. What to Listen For Overwhelmed by your Marketing Monster?  Try these solutions to get laser-focused on your marketing right away. (3:38) Talk the talk. Walk the walk. What inclusive marketing is and what it’s NOT.  (5:10) Are you new to inclusive marketing? The 3 most impactful ways to be diverse and inclusive with your brand messaging. (8:19) It’s a Win-Win! How companies are losing money by not becoming more inclusive and diverse in their marketing and branding. (11:57)Happy being stagnant in your biz? This is the true test of your business growth. (14:42) Resources From This Episode:Study from Google Study from KantarMulticultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right WayGuide to Gender-Inclusive Language25 Boldly Diverse CampaignsThe Easiest Way to Schedule Client Calls is HereLike what you've heard? Rate & Review this Podcast Share this Podcast with your bestieFree Brand Consistency ChecklistCheck In With Christine & AnitaChristine on InstagramAnita on InstagramAnita on TwitterAnita on LinkedInBrand Party Podcast on Instagram🎧 Thanks for listening!
How to Have Healthy Money and Live a Wealthy Life
Mar 8 2021
How to Have Healthy Money and Live a Wealthy Life
In today’s episode, find out how Beyonce and your (next) accountant are basically twins. Having healthy finances in your business isn’t just about balancing the books, although that’s something you shouldn’t be avoiding. Working on your money mindset can help you set the right goals, the right prices, and even help you during tax time.  Christine and Lisa (@lisa.zamparo) explore tangible money tips for your mindset, your budgets, and ways you can assess your current financial state as you head into Q2.Lisa Zamparo is a Chartered Professional Accountant (CPA) in Toronto who helps female led-startups and self-employed women grow their profits and create a sustainable income.  Lisa combines her Bay Street finance experience with a passion for personal development. She sees entrepreneurship as a vehicle for personal growth, and profit as a powerful tool for making positive change in the world.The Wellth Company is a financial services firm providing tax, bookkeeping and CFO services designed for the way women work and communicate. They value collaboration, communication and empathy. When you work with them, you feel empowered by your finances.What to Listen For: Let me see you 1-2 Step. 2 tangible steps to reduce the overwhelm when it comes to all the Covid-19 financial updates. (4:16)Don’t beat yourself up. We’ve all been there. The 2 most common financial mistakes that will shortchange you. (5:29)Charging hourly? This quote is a gamechanger. (7:30)Wealthy or wellthy? The top 3 things you need to assess your own financial wealth. (9:38)Keep more of your money during tax season! 3 ways to make taxes easy breezy lemon squeezy. (13:16)Handle your finances like a professional. Here are Lisa’s favourite financial tracking tools. (15:58)Resources From This Episode:FreshBooksQuickBooksLike what you've heard? Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your BestieFree Brand Consistency ChecklistCheck out the shownotes & partial transcriptionsCheck In With Christine & LisaChristine on InstagramLisa on InstagramThe Wellth Co on InstagramBrand Party Podcast on Instagram 🎧 Thanks for listening! -----About this show:As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!
#5MinuteMonday: How to Protect Yourself Against Bad Clients
Mar 1 2021
#5MinuteMonday: How to Protect Yourself Against Bad Clients
In today’s episode, we’re talking about something that isn’t talked about enough in business: The Bad Apples. When we have a not-so-great experience with a not-so-great client, there can be sadness, feelings of failure, or maybe you want to forget about it and move the heck on. There is learning even in the tough stuff. This #5MinuteMonday is a reminder that you are not alone. Bad apples are everywhere and everyone who runs a business has had a bad client. You can feel assured after listening today that you’ll have what you need to get through those difficult moments, stand your ground, shake it off like T. Swift, and how to only bob for good apples in the future.New here? Catch up on everything you missed in Season 1 & 2!Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps social impact businesses and nonprofits create your bold legacy through cohesive branding, web design, and social content creation to increase your funding opportunities and sales. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. What to Listen For You’re not alone. Have any of these questionable client situations happened to you? (1:52)What do I do next? 3 steps to deal with a bad client without ripping your hair out. (2:32)Red flags are flying! The question you need to ask yourself to protect yourself in the future. (3:43)Quick Recap: Write these down on a sticky note for later.  (4:11) Resources From This Episode:Catch up on Season 1 & 2 of the BPPLearn to Set Healthy BoundariesDon’t Get Caught without a ContractFree Brand Consistency ChecklistBook a Clarity Call with Christine Cheer Up with The Happiness Equation Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your BestieCheck out the shownotes & partial transcriptionsCheck In With Christine Christine on InstagramBrand Party Podcast on Instagram🎧 Thanks for listening!
Do Right by People and They’ll Do Right By You
Feb 22 2021
Do Right by People and They’ll Do Right By You
In today’s episode, lean into the conversation of resilience and building a business through obstacles and hardship as Chieff shares his journey of building a business during a global pandemic. It takes great leadership, problem-solving on the fly, and massive amounts of resilience to start and run a business in the best of times, and even more so now. Christine and Chieff (@goaskchieff) also dive deep into the importance of having a community behind you and how supporting your community can come back to you tenfold.Chieff Bosompra is a results-driven person with a creative eye and expansive imagination. He uses 7+ years of creative management and data analytics to help businesses tell engaging stories about their brand identity, services, and products. He's also the founder of Undisposable and Aunty Lucy's Burgers.What to Listen For Learn from Your Mistakes. Honing in on clarity when your brand is close to your heart. (4:30)Follow the Leader. How to lead and empower as your company grows. (5:14)Be real.  Why transparency and authenticity will always perform better than Instagram hype. (10:23) This is WILD!!! Listen to this journey of overcoming hardship and building resilience while growing a business from scratch during a global pandemic. (12:01)Not just a hashtag. The top ways we can best support BIPOC businesses. (17:38)Resources From This Episode:Undisposable PUMA collabAunty Lucys Feature in The Toronto Star Protect & Grow Your Business With Contracts That Work As Hard As You DoSupport a BIPOC business and rep some Aunty Lucy's merchLike what you've heard? Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your bestieFree Brand Consistency ChecklistCheck In With Christine & ChieffChristine on InstagramChieff on InstagramAunty Lucys on InstagramUndisposable on InstagramBrand Party Podcast on Instagram 🎧 Thanks for listening! -----About this show:As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!
We Are The Most Creative People In The World
Feb 15 2021
We Are The Most Creative People In The World
In today’s episode, find out how a global pandemic became the spotlight we needed on accessibility. When the pandemic hit in March 2020, the world went digital. After years of everyone saying they couldn’t offer services online, businesses quickly pivoted to do what previously said couldn’t be done: offer their services online. The world going digital was a great equalizer in access and still, there are ableist gaps. If there was any time to be more accessible, it is now. Let’s face it, life is harder than usual, we don’t need a single barrier in the way of the desired outcome and success for an employee, a client, or a fellow human. The truth bombs can’t stop, won’t stop as Christine and Clary (@sparkclarity) explore what invisible illnesses and disabilities really look like. Plus, if you’re an employer or business owner, learn how providing accommodations can be totally free and increase productivity 100%. Clary Chambers, who goes by she/her pronouns, works to make the invisible visible. As the founder and CEO of Spark Clarity, Clary works with businesses as a consultant to make their physical, digital and cultural spaces more inclusive for everyone. What to Listen For: They told us it couldn’t be online. But when everyone was inconvenienced, the world went digital. Was it the great equalizer for accessibility? (7:31) We are the most creative people in the world. Are you missing out on all this creative potential? (11:31)Do we need a fire extinguisher? Don’t be the person who has to wait for an infectious global pandemic to make changes. (13:22) When we know better, we do better. 3 tips to create a safe, accessible space that is optimized for your individual needs. (14:50)You can’t tell. What exactly is an invisible illness or invisible disability? (18:14) Don’t miss this truth bomb. Why did you use lime green on that sign? As a business, this is the cost of not being accessible right now. (22:14)Resources From This Episode:Spark Clarity on FacebookClary on LinkedInSpark Clarity on YouTubeSpark Clarity on TwitterCL Design's Brand KitsScreen Reader ExtensionEstablish your brand’s visual identity with logos, colors, and fonts across multiple Brand Kits with Canva Pro. Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your BestieFree Brand Consistency ChecklistCheck In With Christine & ClaryChristine on InstagramClary on InstagramBrand Party Podcast on Instagram