298: Attracting Visitors That Fit Your Destination with Mike McKenna and Scott Fortner

Destination Marketing Podcast

Jan 30 2024 • 37 mins

Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs have with their visitors, how they’ve cultivated that relationship, and what makes their destinations unique.

“I mean as much we’re probably Idaho’s biggest international destination for a ski resort for sure, we’re still small town Idaho and I think as long as we can hold onto that, then we’re going to keep attracting the right kind of people.” - Mike McKenna

Chamber of Hailey and the Wood River Valley
Visit Sun Valley

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

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