Destination Marketing Podcast

Relic Agency

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft. read less

Our Editor's Take

Destination Marketing Podcast is a show that addresses people working in the tourism industry. The host, Adam Stoker, is the president and CEO of Relic. This marketing agency specializes in tourism.

People who want to attract visitors to their destinations face certain challenges. There may be steep competition from other locations. The product they want to sell—their location—may already have a certain reputation. Clichés about the location may make the location feel uninviting. It makes sense that marketers working with the tourism industry adapt to its needs.

In each episode, Stoker invites an expert to discuss an aspect or strategy of industry trends. Some of his guests suggest that listeners explore new technologies and media. Will Seccombe is developing a tool to make digital marketing content with AI. AJ Brau, CEO Of Wander App, believes software companies and destinations both benefit by partnering. Kristen Reynolds shares how she podcasts to promote Long Island.

Some of Stoker's marketing experts focus on the intersection of culture and tourism. Contentious political moves can harm a region's tourism industry. North Carolina's bathroom bill cost the state several billion dollars in lost revenue. A reputed lack of diversity can keep potential visitors away from a location. Black Folks Camp Too Founder Earl B. Hunter Jr. seeks to make the outdoors inviting to people of color. Greater Zion Convention & Tourism Office Director Brittany McMichael worked with her diverse community. Together, they created a campaign to attract visitors of all races.

Stoker shows that advocacy for the area benefits residents and tourists too. Stacie Granum of Rapid City, Michigan, focuses on stewardship in her work. Nichole Farley of Butte County, California, has ideas for gaining community support. Troy Hughes, an experiential marketing expert, believes visitors want authentic experiences. Social media marketing and thought leaders can help achieve these goals.

Destination Marketing Podcast might be of interest to people considering joining the industry. Destination marketers might learn about new technologies. Those who work in tourism may find plenty of good advice in the interviews.

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Society & CultureSociety & Culture

Episodes

305: Why Should a Destination Podcast Give Advice on Motherhood?
Mar 12 2024
305: Why Should a Destination Podcast Give Advice on Motherhood?
In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle Beach has proven to be an effective strategy. Jen emphasizes the importance of building trust with the audience before integrating promotional content, ensuring authenticity and a genuine connection with the community. “Moms are the ones who are making a lot of decisions when it comes to travel and where they're going. For us, the podcast is, okay, let's build this community of people and then use Myrtle Beach as a background, and hopefully that community latches on to it. It's not a main focal point, but it's providing an area where they can go and understand what a mom in Myrtle Beach is going through and the excitement that's here. And hopefully, they come and visit.” -Jen Brunson I Speak Mama Podcast Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
302: Is AI The Future of Tourism Marketing?
Feb 27 2024
302: Is AI The Future of Tourism Marketing?
Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrum” and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning to evolve as the technology improves. "I genuinely fear that if we don't evolve, we could become obsolete in the next world that AI is bringing. We have to be willing to take risks. We have to be brave. It's literally a matter of whether we exist ten years from now is going to be determined on how much innovation and evolution happens over the next ten years." -Stuart Butler Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
299: The Importance of Collaboration in Destination Marketing with Nicole Mahoney
Feb 6 2024
299: The Importance of Collaboration in Destination Marketing with Nicole Mahoney
Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond. Break the Ice Media Destination on the Left If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com. "My point of view on collaboration is that people take it for granted. They don’t think a lot about it. People say, yeah, I collaborate. You know, you and I have talked, I mean, you and I have actually collaborated on campaigns and projects for clients. But we don’t pay a whole lot of attention to what makes a collaboration work and what might get in the way of making it work.” - Nicole Mahoney
293: Driving Innovation with Shawn Kanungo
Dec 26 2023
293: Driving Innovation with Shawn Kanungo
In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems. They discuss the challenges in destination marketing, the importance of authentic content, and effective presentation skills.  "Innovation doesn't have to be hard. In fact, it doesn't have to be about technology. It's about thinking differently. And the more that you can reframe, the more that you can step back and look at a problem in a fundamentally new way, that's how innovators work. I really want to dispel the idea and the myths around innovation, and if I can get people to see those three things, that means I did my job." -Shawn Kanungo Shawn Kanungo Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
292: Maximizing the Impact of Your Tourism Assets with Kristi Baughman
Dec 19 2023
292: Maximizing the Impact of Your Tourism Assets with Kristi Baughman
In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketing a destination with such a large quantity of assets and why it’s critical to listen to what’s happening within the smaller areas of the destination. Adam also shares his connection with the region and why it holds such special memories for him.  “Don’t be afraid to reach people where they are. Don’t fall prey to marketing trends. It does not mean that those aren’t successful in one area, but your traveler is going to be attracted to your destination for a variety of different reasons and it may not always be the area that you think.” -Kristi Baughman Yellowstone Teton Territory Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.