Destination Marketing Podcast

Relic Agency

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft. read less

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247: Natural State: The Secret to Arkansas' Tourism Success with Travis Napper and Karen Trevino

247: Natural State: The Secret to Arkansas' Tourism Success with Travis Napper and Karen Trevino

Adam takes the podcast on the road once again at the Arkansas Tourism Conference, speaking with two esteemed guests: Travis Napper, the Director of Tourism at Arkansas Tourism, and Karen Trevino, the President & CEO at North Little Rock Convention & Visitors Bureau. Travis Napper focused on the importance of the Natural State brand in driving tourism to Arkansas, sharing his insights on how the state has successfully developed and marketed its unique identity to attract visitors from around the world. From its stunning natural beauty to its vibrant culture and rich history, Arkansas has a lot to offer, and Travis explained how his team is working hard to showcase these assets through innovative marketing strategies. Karen Trevino shared a new technology that involves using virtual reality to train employees in tourism and hospitality roles. Karen highlighted the importance of providing top-notch customer service in these industries, and how virtual reality can help employees develop the skills and confidence they need to deliver an exceptional experience for every guest. She shared some fascinating examples of how her team is using this cutting-edge technology to enhance training programs and improve overall performance. "The natural state brand fits to a T what we offer as a prime destination for outdoor enthusiasts. I think we offer something that people want — and that need — for their health, for their well being. It's gonna be good for the future of our humanity for people to get outside and experience that and we offer it in abundance at the highest level. We want to continue to double down on that." - Travis Napper Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

247: Natural State: The Secret to Arkansas' Tourism Success with Travis Napper and Karen Trevino

247: Natural State: The Secret to Arkansas' Tourism Success with Travis Napper and Karen Trevino

Adam takes the podcast on the road once again at the Arkansas Tourism Conference, speaking with two esteemed guests: Travis Napper, the Director of Tourism at Arkansas Tourism, and Karen Trevino, the President & CEO at North Little Rock Convention & Visitors Bureau. Travis Napper focused on the importance of the Natural State brand in driving tourism to Arkansas, sharing his insights on how the state has successfully developed and marketed its unique identity to attract visitors from around the world. From its stunning natural beauty to its vibrant culture and rich history, Arkansas has a lot to offer, and Travis explained how his team is working hard to showcase these assets through innovative marketing strategies. Karen Trevino shared a new technology that involves using virtual reality to train employees in tourism and hospitality roles. Karen highlighted the importance of providing top-notch customer service in these industries, and how virtual reality can help employees develop the skills and confidence they need to deliver an exceptional experience for every guest. She shared some fascinating examples of how her team is using this cutting-edge technology to enhance training programs and improve overall performance. "The natural state brand fits to a T what we offer as a prime destination for outdoor enthusiasts. I think we offer something that people want — and that need — for their health, for their well being. It's gonna be good for the future of our humanity for people to get outside and experience that and we offer it in abundance at the highest level. We want to continue to double down on that." - Travis Napper Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

246: Taking Savannah to New York City with Lauren Cleland

246: Taking Savannah to New York City with Lauren Cleland

Lauren Cleland, the Director of Marketing and Data Intelligence at Visit Savannah, discusses a recent successful pop-up event they hosted in New York City. She shares valuable insights into why pop-up events are an effective way to advertise your destination, regardless of its size or budget. She also provides insider tips on how to plan and execute such an event and emphasizes the significance of marketing that requires minimal effort on the consumer's part. With plans to host another event in Chicago soon, this episode is a must-listen for anyone looking to increase tourism and drive more visitors to their destination. Join us as we dive deep into the details of experiential advertising. "If you have a big idea don't shoot it down before you ever give yourself a chance to make some magic happen. I don't care if that big idea is a new website, if it's having a TikTok account, if that big idea is having a pop up event. Don't talk yourself out of something and don't let someone else talk you out of something if you believe in it." - Lauren Cleland Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

245: What is Resilience Tourism with Candace Carr Strauss

245: What is Resilience Tourism with Candace Carr Strauss

Candace Carr Strauss, VP of Marketing and Communications at the Montana Chamber of Commerce, shares valuable insights about Montana's innovative approach to tourism data collection, which has helped them better understand visitor behaviors and preferences. In this engaging conversation, Candace also discusses the importance of tourism resiliency and how destinations can be better prepared for unexpected events and crises. Tune in to discover how Montana is leading the way in sustainable tourism practices and learn actionable strategies for enhancing your own destination's resiliency. Inaugural Convergence webpage. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

243: Designing a State of the Art Resort Experience with Patrick Manning

243: Designing a State of the Art Resort Experience with Patrick Manning

Managing Director Patrick Manning to talk about the exciting Black Desert Resort in southern Utah. Joining us today, Manning shares his vision of creating a gathering place that offers endless fun, delicious food, and a vibrant music scene for people of all ages to enjoy. As we delve into the topic, he highlights his goal of offering a unique culinary experience that perfectly complements the resort's music and golf scene. Manning provides insights into his efforts to make the Black Desert Resort stand out from other resorts in the region. His commitment to creating an all-encompassing experience for guests is evident, and his passion for the project is infectious. Tune in to hear all about the Black Desert Resort and discover how Patrick Manning is setting out to create a truly memorable experience for all those who visit. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

244: Listener Question: How Can Destinations Use the Instagram Collaboration Feature in a Successful Way?

244: Listener Question: How Can Destinations Use the Instagram Collaboration Feature in a Successful Way?

In response to a recent question posed by a listener, social media specialist McKenna Parkinson joins Adam to talk about the Instagram collaboration feature and its impact on social media marketing. McKenna sheds light on how Instagram collaborations can help travel destinations build brand awareness and increase engagement while providing valuable tips for businesses looking to make the most out of this feature and establish successful partnerships on the platform. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

242: How the Hit TV Show "Yellowstone" Affected Montana Tourism with Melissa Weddell

242: How the Hit TV Show "Yellowstone" Affected Montana Tourism with Melissa Weddell

How much do you think popular media such as movies and TV Shows impact tourism? That's one of the questions researched by Melissa Weddell and her team at the University of Montana. Melissa joins Adam on today's episode to talk about how "Yellowstone", Paramount's hit TV show that's filmed in Montana, impacts tourism in the state. Listen to learn more about the show's means for visitation, economics and housing in Montana. "Yeah, when something comes this popular, there's a lot of tension. And people are like, you know, 'it's too crowded, there's too many people' and other people are like, 'we need more films, this is great, we need more'. I think those are the struggles" - Melissa Weddell Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

241: Building Destination Websites for Tomorrow with Sonoma County Tourism

241: Building Destination Websites for Tomorrow with Sonoma County Tourism

What goes into a modern DMO website? Todd O'Leary and Achilles Stravoravdis of Sonoma County Tourism join Adam on this episode to discuss this. For longtime fans of The Travel Vertical Podcast, Todd provides an update on the "Sonoma Sound" project that he talked about with Adam and Laurie Jo Miller Farr in August of 2021. In this episode, you’ll also learn about building websites around user data and the importance of website content audits when going through a rebuild. "You need to make sure that the foundation, which is content, let's be honest, for DMOs it's content, right...is completely thorough and scrubbed prior to doing anything or you're just repeating, you're copying and pasting the mistakes that you made before. So that content audit is everything." - Achilles Stravoravdis Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

240: Celebrating Accessibility with AbleVu Co-Founder Meegan Winters

240: Celebrating Accessibility with AbleVu Co-Founder Meegan Winters

Meegan Winters, Co-Founder and CEO of AbleVu, joins us on the show today to talk all things accessibility. Learn more about the platform and how destinations are utilizing it with their stakeholders to promote accessibility and inclusion within their communities. Meegan and Adam discuss the history of the platform as well as what users can expect in the upcoming years. "One of the characteristics of someone on the spectrum is a need for routine and difficulty with transitions and trying new things for the first time. That’s why travel is becomes so difficult. This was something that was on my heart. Experiences are something that I thrive on. It feeds my soul to have experiences and I want that for everybody." -Meegan Winters Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

239: How to Make the Most of Wellness Travel with Sahara Rose De Vore

239: How to Make the Most of Wellness Travel with Sahara Rose De Vore

What is wellness travel? It's more than yoga retreats and meditative programs. Sahara Rose De Vore — founder of the Travel Coach Network and owner of the WTTM Consulting Group — advocates for the mental, emotional and spiritual health benefits of tourism, drawing from her own extensive travel experience and experiences of the countless vacationers she's spoken with. Having visited 84 countries in just 10 years, she shares how travel has improved her quality of life and claims, "travel is wellness and wellness is travel."The wellness tourism industry is on the rise and Adam and Sahara Rose discuss how marketers can capitalize on the health benefits of their destinations. "There's no such thing as selling travel; we're selling a feeling, transformation, or outcome that someone is looking for. So it's more speaking to that — how can your destination make that traveler feel before they get there, while they're there, and how can they feel when they return home . . . at a wellness standpoint." - Sahara Rose De Vore Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

238: Branded Entertainment: What It Is and Why It's Essential with Diane Charno

238: Branded Entertainment: What It Is and Why It's Essential with Diane Charno

Diane Charno's background in advertising gives her a unique perspective as vice president of brand and communications at Visit Myrtle Beach. Merging her experiences working with a diverse collection of organizations in the agency world, she now applies it to her destination. Owned media and branded entertainment is proving to be a vital part of their marketing plan, making Myrtle Beach more than a destination but also a lifestyle. Diane recommends investing in the future by building audiences through a “content first, destination second” approach. "Each show has its own kind of purpose, audience and story that they're trying to tell and it's not always about the beach. We felt we needed to do that to really build that audience; we wanted to make it more entertaining and give people a reason to tune in, more than just when they're planning a trip to the beach, but to really make it a part of their lives 24/7." - Diane Charno Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

237: Choosing the Perfect Advertising Partner with Marilyn Ball

237: Choosing the Perfect Advertising Partner with Marilyn Ball

Host of iHeart Radio's Speaking of Travel Marilyn Ball talks about tourism marketing today. Once a marketing executive herself, Marilyn shares insights she's gained on the power of positioning and partnering with the perfect agency. Creativity is key, she says, and remembering what potential visitors are looking for is at the center of it all. "I feel the best way is to be your honest, authentic self, and even though they're asking specific questions, just put down what you want to put down what you feel are your strengths. Sometimes you just have to [say], we've worked with a lot of destinations, here are things that we feel are really important to include in that RFP process that is not there, and here's how we would answer those questions.'" - Marilyn Ball on responding to a destination's RFP Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message ! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

236: The Best of 2022

236: The Best of 2022

As we look ahead to 2023, it's good to remember what we learned in 2022. This episode is a compilation of our favorite moments last year including destination branding tips, calculating the exact color of a Puerto Rican sunset, and getting bitten by a peacock. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message ! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

235: Everything You Need To Know About Desticon 2023 with Jennifer Barbee

235: Everything You Need To Know About Desticon 2023 with Jennifer Barbee

This week on the Destination Marketing Podcast, we are gearing up to attend Desticon, a conference for the "destruptors" in the tourism industry. Founder of the event and Co-founder of Destination Innovate, Jennifer Barbee joins us to talk about Desticon and how everyone can get involved. Listen to learn everything you need to know about this year's event, as well as some of Adam and Jenn's hot takes on Twitter. "The event came from a want that I had many years ago which is to bring national-level education in marketing to the community level. Desticon started in a community focus and what I love about it most is that you are going to see fresh new faces and some really brilliant minds in tourism that you wouldn't see at other conferences." -Jennifer Barbee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message ! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

234: A Destination Marketer's 2023 Resolutions

234: A Destination Marketer's 2023 Resolutions

As the economy begins to head towards a recession, many companies are cutting down on costs. In times like these, demonstrating your value both as a destination and as an individual becomes invaluable. In the New Year's episode, Adam discusses building a brand, harnessing owned media, and what we can all learn from Kim Kardashian. "And I think it's more important than ever to take the steps now to play the long game instead of the transactional game of just let's run an ad and get a head in a bed. Let's build a loyal following, a loyal audience, that's gonna stick with us for years to come." - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message ! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

233: Destination Podcast Strategies with Stuart Butler and Melea Hames

233: Destination Podcast Strategies with Stuart Butler and Melea Hames

How can destinations use podcasting to build and maximize their owned media? This is a topic that Adam delves into in a presentation at the eTourism Summit with Stuart Butler and Melea Hames, proud clients of the Destination Marketing Podcast Network. "Audio is such a powerful format because it provides the concept of passive consumption, and allows you to tell a much deeper story. [People can listen] while they're driving in the car, while they're doing laundry, going to the gym, and that's when the lightbulb turned on for me. That podcasting was really going to be a thing." - Adam Stoker Visit Myrtle Beach Unexpected Adventures in North Alabama Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

232: Owning Your Content Creation with Nathanael Saldaña

232: Owning Your Content Creation with Nathanael Saldaña

Adam sits down with Nathanael Saldaña this week on the Destination Marketing Podcast to talk about the power of owned media and why it is so important for destinations to start building a loyal audience. Senior Manager of Brand and Content Studio at Experience Kissimmee, Nathanael talks about his career change and how his unique background prepared him to lead the largest owned media initiative in the history of his destination. Click play for what Experience Kissimmee is doing and how they hope to grow the program. "The things that touch people's hearts are the things that they remember. If your goal is strictly educational, it will educate people but it won't touch them emotionally, it wont create a bond or a connection that will make them remember their destination the next time they're talking to their family and planning a vacation." - Nathanael Saldaña Experience Kissimmee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

231: How to Be a New CEO with Rachel O'Neill Cusey

231: How to Be a New CEO with Rachel O'Neill Cusey

Rachel O'Neill Cusey recently left Dana Point, California to become the President & CEO at Visit Laguna Beach. In this episode, she talks with Adam about adjusting to a new role and immersing herself into a new community. "I always tell people that failure, to me, is not a bad thing. Failure is actually a really, really good thing because it means you tried something. You can't fail if you don't try something new." - Rachel O'Neill Cusey Visit Laguna Beach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

230: Creating your Key Messages with Andi Jaspersen, Relic's new PR and Content Director

230: Creating your Key Messages with Andi Jaspersen, Relic's new PR and Content Director

Today, Adam chats with Andi Jaspersen, prior Destination Marketing Podcast guest, past experience and marketing manager at Visit Cheyenne, and current PR director at Relic. From crafting good memories for visitors to mapping out your destination's top priorities, in this episode, Andi talks building a brand image and how it can change everything. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

229: Navigating a Changing Labor Market with Mike Gamble and Cambria Jones

229: Navigating a Changing Labor Market with Mike Gamble and Cambria Jones

There have been a lot of changes in the labor market in the past few years, especially in the tourism industry, which is why Adam sits down with two representatives from Searchwide Global today. President and CEO Mike Gamble and Director of Marketing Cambria Jones discuss the tourism and travel job market, tackling issues ranging from shortage of labor to talent authenticity. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

228: When Your Funding is on the Ballot with Marcus Carney

228: When Your Funding is on the Ballot with Marcus Carney

Executive Director Marcus Carney, shares his experience in joining Visit Yuma and shaking things up. Later, he describes what it's like running a campaign for destination funding and gives tips for other destinations in similar situations. "A lot of our messaging was around the positive things we do . . . and so whether or not it passes, we at least can rely on the fact that we got our messages out. We feel that we talked to a lot of good people who recognize that what we do is important." - Marcus Carney Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.