In a very “meta” episode, Curtis and Tom discuss the meaning behind “Bullhorns and Bullseyes.” What are some examples of “bullhorn” tactics, and what are some examples of “bullseye” methodologies? Why do they work better when paired together than either does as a stand-alone approach? How broad can bullhorns go, and how precise do bullseyes get? Tune in to find out! --- Send in a voice message: https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/message

Curtis and Tom are once again joined by Mario D'Aquila, Chief Operating Officer of Assisted Living Services, for Part Three of our multi-chapter success story.  In this final installment of the three-episode arc, Mario reveals what Tom calls "The Holy Grail" of marketing and sales — the systems, process and rigor required to inject mutual accountability and visibility into the sales and marketing processes. Lesson Learned: Tune in to hear the one simple technology Mario discovered and implemented to dramatically increase his close rate, accessibly identify (and remediate) his lost opportunities, and clearly document what success looks like. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/message

Curtis and Tom are rejoined by guest Mario D'Aquila, Chief Operating Officer of Assisted Living Services, for Part Two of our multi-chapter success story. In Chapter Two, Mario discusses why and how creating systems led to ultimate sales and marketing success, including the implementation of a CRM and the rigor applied to its adherence. Lesson Learned: Software alone, without processes and systems, will not solve sales and marketing. The CRM is the tool; it is the people and their compliance that will determine success of failure. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/message

Curtis and Tom are joined for Part One of a multi-chapter success story by guest Mario D'Aquila, Chief Operating Officer of Assisted Living Services, Inc. in Cheshire, Connecticut. In Chapter One, Mario shares his experiences and best advice on the early stages of a company's exploration into marketing and advertising: what worked, what didn't, and why you need to push yourself to start early in investing in your future success. Lesson Learned: What was the biggest a-ha moment early on in your sales and marketing efforts? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/message