Marketing Against The Grain

Hubspot

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas. read less

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)
2d ago
GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)
Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have. Mentions OpenAI https://openai.com/  GPT-4 https://openai.com/research/gpt-4  Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622 GPT's speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800 HubSpot https://www.hubspot.com/  Amazon https://www.amazon.com/  Anthropic https://www.anthropic.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Google’s Secret Weapon To Destroy OpenAI For Good (#159)
4d ago
Google’s Secret Weapon To Destroy OpenAI For Good (#159)
Did Google just one-up OpenAI for good? Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s advantage in the AI industry, the power of Google's Bard extensions launch, and how OpenAI will combat it. Mentions Google www.google.com Google's Bard extensions https://bard.google.com/  Microsoft https://www.microsoft.com/  OpenAI https://openai.com/  YouTube data https://developers.google.com/youtube/v3  Gemini project (Google's large language model) Microsoft's partnership with OpenAI https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
AI Founder Reveals How AI Exposes Lazy Employees (#157)
Sep 19 2023
AI Founder Reveals How AI Exposes Lazy Employees (#157)
Should we give up control to AI? Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and opportunities in AI adoption, the need to balance time savings and control, and the importance of knowledge workers learning to use AI tools effectively.  About Gabriel Co-Founder of Dust, ex-Stripe, Alan. Connect with Gabriel! LinkedIn https://www.linkedin.com/in/gabhubert/  Twitter https://twitter.com/gabhubert  Mentions OpenAI https://openai.com/  Tavus https://www.tavus.io/  My First Million https://www.mfmpod.com/  Slack https://slack.com/  Inbound Startup Pitch Competition https://www.hubspot.com/milliondollarpitch  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
The Biggest Marketing Mistake 99% Of Companies Make (#153)
Sep 5 2023
The Biggest Marketing Mistake 99% Of Companies Make (#153)
The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)
Aug 31 2023
OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)
If your business is wrapped around ChatGPT right now, see you later. Kip and Kieran dive into how OpenAI killed the first generation of enterprise AI companies with the launch of ChatGPT enterprise. Learn why there’s less opportunity to build on top of OpenAI, how to build unique use cases by partnering with the best large langugage model, how OpenAI is pulling a classic business strategy lesson, and what 2 things will kill your business. Mentions Announcement tweet from Sam Altman https://twitter.com/sama/status/1696226160248766558  OpenAI enterprise https://openai.com/enterprise  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
How Marketing Can Save Your Business From The AI Apocalypse (#150)
Aug 24 2023
How Marketing Can Save Your Business From The AI Apocalypse (#150)
You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Learn more on why creators are actually marketers, why being alone is a big advantage, how marketing eats up more of the customer journey, and whether marketing is the most important function in growing a business. Mentions Johnny Manziel Netflix documentary https://www.netflix.com/title/81582385  Bobbi Althoff https://www.instagram.com/bobbialthoff/?hl=en  BFFs Podcast https://podcasts.apple.com/us/podcast/bffs-with-dave-portnoy-josh-richards-and/id1534324153  Article by Scott Belsky https://www.implications.com/p/insights-on-collapsing-the-talent We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)
Aug 22 2023
AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)
In the future, will everyone have an AI co-pilot for everything? Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset. Listen for AI use cases that aren’t as well known but are super useful, how to set your team up to take advantage of AI, and why you need to throw an AI hackathon for your business. About Rachel Rachel is a former Facebook data scientist and founder, now helping businesses adopt AI with her newsletter and community, The AI Exchange. She started creating content about startups and AI in November of 2022, and now has 200K+ followers across platforms. She's worked with hundreds of businesses since ChatGPT launched and is deeply committed to figuring out the practical path for businesses to adopt AI in their operations, what she coined "AI Ops". Want $50 off Rachel's "Prompting for AI Ops" course? Use code "aix50" https://theaiexchange.com/prompt-design-cohort Connect with Rachel! Twitter https://twitter.com/rachel_l_woods  LinkedIn https://www.linkedin.com/in/woodsrach/  TikTok https://tiktok.com/the.rachel.woods  Instagram https://instagram.com/the.rachelwoods  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Tech Expert Reveals How AI Could Destroy Your Startup (#147)
Aug 15 2023
Tech Expert Reveals How AI Could Destroy Your Startup (#147)
GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong? Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse and AI tipping points. Learn about the future of websites in an AI world, why companies are scared to use AI tools for customer facing interactions, and how the multimodality of AI will change the way you work. About Linus Ekenstam AI Gardener & Designer. Previously at Typeform, Flodesk, Thingtesting. Connect with Linus! Twitter https://twitter.com/linusekenstam  Newsletter https://linusekenstam.substack.com/  genAI stories for kids https://www.bedtimestory.ai/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
8 Leadership Habits You Need To Make $1 Billion (#146)
Aug 10 2023
8 Leadership Habits You Need To Make $1 Billion (#146)
Most people fail because they spend most of their time doing things that don’t matter. Kipp and Kieran dive into the top habits of successful people that will transform your life. Learn why you need to focus on inputs not outputs, the power of intellectual honesty, why being bored is the best way to figure out what to do, and why everyone should adopt the paranoid optimist attitude. Mentions Molly O’Shea tweet https://twitter.com/MollySOShea/status/1685291920644616192  Inbound https://www.inbound.com/  Sam Parr book recommendation https://twitter.com/thesamparr/status/1678212633768361987  Nicholas Holland https://www.linkedin.com/in/nashvilleholland/  Yvonne’s in Boston https://www.yvonnesboston.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
These 9 A.I. Tools Are Better Than ChatGPT… (#145)
Aug 8 2023
These 9 A.I. Tools Are Better Than ChatGPT… (#145)
These tools may make ChatGPT obsolete… Kipp and Kieran are joined by Matt Wolfe to dive into A.I. tools you need to try in 2023. Learn why small businesses are a huge AI opportunity, why the winners and losers of AI is a race to the bottom, and tools that are better than ChatGPT that will transform the way you grow your business. About Matt Wolfe Matt Wolfe is an entrepreneur and YouTuber focused on keeping his finger on the pulse of AI and future tech. His website, Future Tools, is updated daily with the latest tools and news in the AI space and his YouTube channel keeps people in the loop with the latest tutorials, reviews, and news happening in the world of artificial intelligence. Connect with Matt! Website https://futuretools.io/  Twitter https://twitter.com/mreflow  Mentions Jasper AI https://www.jasper.ai/  Stableboost AI https://stableboost.ai/  Future Tools AI https://www.futuretools.io/  Chat GPT https://chat.openai.com/  Bard https://bard.google.com/  Llama AI https://ai.meta.com/llama/  Perplexity AI https://www.perplexity.ai/  Runway https://runwayml.com/  Midjourney https://www.midjourney.com/  Code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter  Glean https://www.glean.ai/  Rewind AI https://www.rewind.ai/  Claude 2 https://claude.ai/login  Eleven Labs https://elevenlabs.io/  Leonardo AI https://leonardo.ai/  Kaiber AI https://kaiber.ai/ Personal AI https://www.personal.ai/  Character AI https://beta.character.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Aug 3 2023
Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Rebranding is stupid. You should never rebrand. Kipp and Kieran dive into why rebrands suck and why you shouldn’t do them for your business. Learn why everybody’s missing on the point on Twitter’s X rebrand, the most important principle in the business of a social network, different brand architecture models, and the only scenario where a rebrand makes sense. Mentions Tech Crunch article on X https://techcrunch.com/2023/07/31/apple-greenlights-twitter-apps-rebrand-to-x/  Andrew Huberman sleep recommendations https://hubermanlab.com/toolkit-for-sleep/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
Jul 27 2023
Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of fake authenticity, how to get the right audience to watch, the 3 engines of growth, and how to get good at project selection. About Shaan Puri Entrepreneur, investor, and host of My First Million podcast. Connect with Shaan Podcast https://www.mfmpod.com/  Twitter https://twitter.com/ShaanVP  Newsletter https://milkroad.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.