Ep. 4: ‘Deepen, Don’t Dilute’ — Serving Up a Cult Brand Steeped in Story with Kavi Thakrar, Co-Founder of Dishoom

What The Luxe

Jan 20 2023 • 46 mins

Everyone knows about Dishoom, the decade-defining success story of London’s restaurant scene. To dive deeper, Fred is joined by Kavi Thakrar, Dishoom’s formidable and admirably humble Co-Founder & Head Babu.

Weaving truly fascinating tales of both his life and business, Kavi tells Fred all about Bombay’s beautiful melting pot of culture, the challenge of replicating that in the UK restaurant industry, the secret to success in hospitality (answer: soul) and the importance of deepening a brand with storytelling, rather than diluting it.