Kelli Welch - VP, Director of Corporate Sales and Marketing, English Meadows Senior Living

By turning a generic memory care offering into a branded dementia care program with a unique identity, English Meadows Senior Living set itself apart and on the path to growth.  Kelly Welch, VP of Sales and Marketing, explains how English Meadows added structure, a brand and an educational process to define the Lavender Hills program and drive the census to over 90%.

Discussed in this episode:

Introduction to the Transformation: Kelli discusses the initial stages of rebranding their memory care program as Lavender Hills.

Nutrition and Wellness Focus: One of the pillars of Lavender Hills is its strong emphasis on nutrition. Kelli shares how the program often results in residents gaining weight, indicating a nutritious diet, and highlights the farm-to-table approach.

The Importance of Environment: The Lavender Hills program provides a warm, calming environment. Gentle music and comforting smells welcome residents and their families, instilling a sense of belonging and comfort.

Core Values and Training: Respect, empathy, and integrity are core values integrated within Lavender Hills. Staff are trained to understand the realities of those in memory care and to meet residents where they are emotionally and mentally.

Engaging Activities for Residents:  Interactive life stations such as painting, flower arranging and pet stations with robotic pets engage the senses of residents

Tracking Success Through Metrics:  Success is measured by looking at family and resident satisfaction, nutrition improvements, and occupancy rates, which typically are over 90%.

Advice for Others in Memory Care:  Kelli encourages memory care providers to find unique aspects that set them apart and create environments they would choose for their loved ones.

Resources:

Senior Housing News, “How English Meadows launched a new memory care brand”: https://seniorhousingnews.com/2022/03/31/how-4-senior-living-operators-honed-marketing-strategies-built-recovery-ready-brands/ English Meadows Senior Living's Website - www.englishmeadowsslc.com  Dementia by Day: Rachel Wonderland's program for memory impairment care - https://rachaelwonderlin.com/ Kelli Welch’s LinkedIn Profile: https://www.linkedin.com/in/kelli-welch-504500a5/