Effective crisis communications with Christopher Britton, RockDove Solutions

On Top of PR with Jason Mudd

Jan 18 2022 • 29 mins

Our episode guest is Christopher Britton, chief operating officer of RockDove Solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone.


Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team.

Five things you’ll learn from this episode:

  1. Best practices that corporate communications and marketing professionals need to think about when preparing their organization for a crisis
  2. How to leverage technology
  3. The importance of breaking down silos from a communications standpoint
  4. What In Case of Crisis offers
  5. The basics of DIYing a crisis response plan


  • “Communications professionals now need connectivity more so than ever before” — @ChristopherBritton
  • “Technology is what is causing, in many cases, the acceleration of escalations around different events. So, in order to combat that you need technology to create an effective and efficient response.” — @ChristopherBritton
  • “For every dollar spent proactively on crisis planning and management, you'll save $7, according to research, for when you're dealing with a real crisis”  — @JasonMudd9
  • “One of the biggest challenges we often see is knowing what you need to know when you need to know it. — @ChristopherBritton

Important links:

Guest’s contact info and resources:

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Episode recorded: Nov 18, 2021

Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
  • Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.

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