How to be a great Chief Marketing Officer with Mercer Island Group’s Steve Boehler

On Top of PR with Jason Mudd

Apr 19 2022 • 39 mins

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.

Five things you’ll learn from this episode:

  1. Why delegation is important for a CMO.
  2. What to do before you cut the cord on an old agency or hire a new one.
  3. How to manage an already small budget for the best results.
  4. How to be ready for the role of CMO.
  5. Habits to establish in order to be a successful CMO.


  • “And so at any given moment in time, it’s normal for a CMO to not feel like they can get it all done, or to feel confident that they even have the right roadmap in place to tackle what they need to do and to do it in the kind of prioritized way that allows them to get their job done.” — @MIG_Steve
  • “You have to be careful to set your own boundaries because you could be putting in that many hours every week, whether you’re driving yourself to do that or your management style is driving you to do that.” — @JasonMudd9
  • “One of the first pieces of advice we give to CMOs is to ensure that they put enough effort and enough time into building effective proxies for themselves.” — @MIG_Steve
  • “It doesn’t mean just delegating; it means building people in a way where you’re confident that they are going to represent the company and the organization the way you need them to.” — @MIG_Steve
  • “It’s okay for them to be fallible. It’s okay for them to not have all the answers. They need to have confidence in what they know, though, and have confidence in how they approach things.” — @MIG_Steve

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About Steve Boehler

Steve Boehler has led consulting teams on behalf of clients as diverse as Nokia, HP, Microsoft, Sprint, Nintendo, Abbott Laboratories and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles and Jif.

Guest’s contact info and resources:

Additional Resources:

Episode recorded: Dec. 23, 2021

Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

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