Making Websites Win

Dr Karl Blanks & Ben Jesson

This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories. It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world’s biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries. Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable. read less

Episode 01: Why most web design is done wrong
May 12 2019
Episode 01: Why most web design is done wrong
This episode covers the following chapters from the book: SECTION 1: WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS Why this is the only book of its kind (and why its techniques will transform your website, your business and your career, like they have ours)How we define conversion rate optimization (CRO)(Few people appreciate) why CRO is the most important activity for your business—and your careerReasons to start CRO now How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 02: Why the world’s top websites are winning (and how yours can too) …and more
May 13 2019
Episode 02: Why the world’s top websites are winning (and how yours can too) …and more
This episode covers the following chapters from the book: SECTION 1 (CONTINUED): WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS Why doubling a website’s conversion rate is easier than it soundsChoose your role models wisely: Take inspiration from this awe-inspiring story of how one of our clients went from zero to half a billion dollarsWhy the world’s top websites are winning (and how yours can too)Why you should avoid meek tweaking (and not just because it sounds creepy)DiPS (Diagnose → Problem → Solution) thrashes meek tweaking SECTION 2: DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED A goldmine of techniquesWhy it pays to understand your visitorsTechniques for low-traffic websitesInstalling a tag manager (to help you activate and deactivate tags without having to speak with your IT department each time)Diagnose by…using web analytics (to track where your visitors came from, and which links they clicked on)Diagnose by…capturing easy-to-interpret click maps (to see exactly where visitors clicked—even if it wasn’t on a link)Diagnose by…using session-recording tools (to see videos of visitors’ screens and more) How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 03: The ultimate guide to tools and techniques to understand how your website can be improved
May 14 2019
Episode 03: The ultimate guide to tools and techniques to understand how your website can be improved
This episode covers the following chapters from the book: SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED Diagnose by…using form-analytics software (to identify which of your form fields are causing trouble)Diagnose by…using live chat (to let your visitors tell you what’s wrong with your pages)Diagnose by…using cobrowsing (so your visitors can share their screens with you)Diagnose by…using survey tools (to ask your visitors and customers whatever you want to know)Diagnose by…using exit survey tools (to ask your visitors why they didn’t take action)Diagnose by…using on-page survey tools (to ask questions at exactly the right moment)Diagnose by…using a persistent “Give Feedback” button (to allow your visitors to report issues to you)Diagnose by…using your website’s search tool (to discover what your visitors can’t otherwise find)Diagnose by…using search engines (to be notified when people say things about you)Interlude (ice creams not included): why it’s essential to empathize with your visitorsDiagnose by…using method marketing (become a customer so that you understand at least one customer deeply)Diagnose by…using method marketing with offline competitors (because the offline world often has solved problems that the online world hasn’t)Diagnose by…becoming a face-to-face salesperson (to learn how to sell the product) How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 04: More great ways to identify exactly why your visitors aren’t converting
May 15 2019
Episode 04: More great ways to identify exactly why your visitors aren’t converting
This episode covers the following chapters from the book: SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED Diagnose by…seeing how others describe it in writing (because their words are likely to reveal a lot)Diagnose by…talking to a “VOC aggregator” (perhaps the fastest way to understand users)Diagnose by…encouraging your visitors to phone you (so you can understand them better)Diagnose by…creating—and then studying—a knowledge base of answers to your visitors’ questions (to manage the long tail of obstacles)Diagnose by…running user tests (to see your pages’ shortcomings firsthand)Diagnose by…using eye tracking (to identify where your visitors are looking)Diagnose by…using pop-up surveys (to recruit participants for your user tests)Measure your wins…using A/B testing (to test different versions of your webpages to see which is the best)Know your market by…analyzing your competitors (to see what they have learned about their visitors)Why each of the techniques for understanding your visitors is like a spotlight How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 05: The most common reasons web visitors abandon—and proven, easy-to-implement fixes
May 16 2019
Episode 05: The most common reasons web visitors abandon—and proven, easy-to-implement fixes
This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES The ingredients of a winning websiteWinning websites…are written well: if visitors can’t understand your writing, here’s how to improve itWinning websites…are user-friendly: if visitors struggle to use your website, here’s how to make it easy to useWinning websites…give people what they want: here’s what to do if your website doesn’t satisfy your visitors’ needs How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 06: How to craft irresistible offers that make your website a powerhouse of proof …and more
May 17 2019
Episode 06: How to craft irresistible offers that make your website a powerhouse of proof …and more
This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…make the benefits clear: if your visitors aren’t persuaded of the benefits, here’s what to doWinning websites…have irresistible offers: if people aren’t persuaded that your deal is great, here’s how to optimize itWinning websites…are trustworthy: if visitors are wary, here’s how to make your website a powerhouse of credibility and proof How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 07: How to design unbeatable multistep funnels …and more
May 18 2019
Episode 07: How to design unbeatable multistep funnels …and more
This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…remove risk: how to use guarantees to remove visitors’ fear of commitmentWinning websites…are like water chutes: if your website doesn’t appeal to both early- and late-stage buyers, here’s how to design unbeatable multistep funnels How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 08: An eight-step approach to managing complex sales
May 19 2019
Episode 08: An eight-step approach to managing complex sales
This episode covers the following chapter from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…manage complexity: can your visitors not see the wood for the trees? Here’s an eight-step approach to managing complex sales How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 09: If your visitors are choosing your competitors, here’s how to win  …and more
May 20 2019
Episode 09: If your visitors are choosing your competitors, here’s how to win …and more
This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…sail past the competition: if your visitors are choosing your competitors, here’s how to winWinning websites…keep attention: if your visitors are forgetting about you, here’s how to make them keep coming backWinning websites…get prompt action: if your visitors are taking their time, here’s how to get them to act immediatelyWinning websites…thrive in an imperfect world: if parts of your sales funnel are outside of your control (and are terrible), here’s how to win regardlessWinning websites…have a huge lifetime customer value (LCV): how to identify opportunities to increase your LCV, the powerful conversion metric that people forget about How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Episode 10: The power of CRO in action: A case study describing how we grew a company by 470% in a year
May 21 2019
Episode 10: The power of CRO in action: A case study describing how we grew a company by 470% in a year
This episode covers the following chapter from the book: SECTION 4: SEE THE POWER OF CRO IN ACTION. A CASE STUDY SHOWING EXACTLY HOW WE GREW A COMPANY AT RECORD-BREAKING SPEED How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.