In this episode, you’ll hear about how an observation at a Walmart led to a short campaign against Amazon (10:02), about how Caitlin started to reconsider the idea of working “wide and shallow (26:54) and how Women’s March thinks about campaigns as “political identity formation moments” (30:34), works to combat elitism (36:02) and the difference between “sprint feminism” and “marathon feminism” (52:11).

Caitlin Breedlove is the Deputy Executive Director at the Women's March and also serves as the Movement Strategist in Residence at Auburn Seminary. Since 2003, she has been organizing, writing and building movements in red states: working across race, class, culture, gender, sexuality and faith. She is a current board member and the former Co-Director of Southerners On New Ground (SONG), and is also the former Campaign Director of Standing on the Side of Love at the Unitarian Universalist Association. Caitlin began her work in the South doing popular education and organizer training at the historic Highlander Center in Tennessee. and is the former host of the podcast ‘Fortification‘, which interviewed movement leaders and organizers about their spiritual lives.

Check out a writeup on this campaign at our website and at The Forge.

Visit www.trainingforchange.org for workshops and training tools, or to make a donation. Follow us on social media @tfctrains. The Craft of Campaigns podcast is made possible by grassroots donors. We welcome your feedback; if you like these episodes, please consider donating, to keep the show running. This podcast is hosted by Andrew Willis Garcés and produced by Ali Roseberry-Polier.