Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Marian Esanu

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"

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Episodes

🧲 Client Attraction in 2024: How to Build an Unbeatable Brand and Dominate Your Market 062
Dec 21 2023
🧲 Client Attraction in 2024: How to Build an Unbeatable Brand and Dominate Your Market 062
Introduction Welcome to another exciting episode of the Brand UP Podcast! I'm your host, Marian Esanu, and today, we have a power-packed episode that's going to help you supercharge your business in 2024. We're diving deep into the strategies you need to attract clients, build an unbeatable brand, and dominate your market. PS: this was a presentation I did on stage at my good friend Zachary Babcock's event in St Louis. People paid between $500 to $2k to join this event, so enjoy it ;) Segment 1: Leads Are The Life Blood Of Any Business In our first segment, we'll uncover the fundamental importance of leads in your business. Leads are the lifeblood, and without them, your business can't thrive. We'll explore the powerful strategies of harnessing both organic and paid traffic to generate leads that fuel your growth. You'll learn how to: Utilize the power of organic traffic to attract high-quality leads.Maximize the potential of paid traffic channels to supercharge your lead generation efforts.Implement proven tactics to keep those leads flowing consistently. By the end of this segment, you'll have a clear understanding of how to build a robust lead-generation system for your business in 2024. Segment 2: How To Never Compete Again and Dominate Your Industry Are you tired of competing in a crowded market? In our second segment, we'll reveal the secrets to break free from the competition and establish your brand as the dominant force in your industry. You'll discover how to: Build an omnipresent brand that's everywhere your potential clients look.Slash your customer acquisition costs in half while increasing your conversion rates.Create a brand that resonates deeply with your target audience and keeps them coming back for more. This segment will empower you to rethink your approach to competition and chart a course towards industry domination. Segment 3: Become An Omnipresent Authority In our final segment, we're going to take your brand to the next level by turning you into an omnipresent authority. Whether you're just starting or looking to amplify your existing reputation, this segment has the strategies you need. You'll learn how to: Instantly boost your reputation by positioning yourself as an authority in your niche.Leverage the power of content marketing and social media to establish yourself as the go-to expert.Build trust and credibility with your audience, making it easier to attract and retain clients. By the end of this segment, you'll be equipped with the knowledge to become an omnipresent authority in your field, no matter where you're starting from. Conclusion That wraps up another enlightening episode of the Brand UP Podcast. Thank you for tuning in to "Client Attraction in 2024: How to Build an Unbeatable Brand and Dominate Your Market." I hope you're feeling inspired and ready to take your business to new heights. Remember, leads are the lifeblood of your business, dominating your industry is within reach, and becoming an omnipresent authority is a journey worth embarking on. Implement these strategies, and 2024 will be your year of unprecedented growth. Stay tuned for more insightful episodes, and don't forget to subscribe, rate, and review the Brand UP Podcast. Until next time, this is Marian Esanu, signing off. 🚀
📢Building Buzz: Unleash the Know, Like & Trust Blueprint for Customer Magnetism with Kris Whitehead 061
Dec 1 2023
📢Building Buzz: Unleash the Know, Like & Trust Blueprint for Customer Magnetism with Kris Whitehead 061
Welcome to Brand Up with Marian Esanu, the podcast that provides you with the latest tips and tricks to build, grow, and scale your brand attracting more clients you love working with. In this episode, we're joined by Kris Whitehead, the founder of ICONIC. Kris is a #1 Best best-selling author and Elite Business Coach, on a mission to extract purpose in biz and life from entrepreneurs around the world!  Kris Whitehead is the founder of Iconic Alliance - a whole life and business coaching program designed to help business owners and entrepreneurs excel in every area of their lives. He believes a holistic approach to coaching that encompasses every aspect of a person’s life is the best way to help his clients build successful and sustainable businesses. Kris first started in the coaching space in 2010 with his program Think To Succeed. Along with his late business partner Lonnie Robertson, Kris grew Think To Succeed to a world-wide coaching practice in mere months. He has now brought all of that experience and knowledge, along with over 25 years as a business owner in multiple other industries, to the Iconic Alliance program. In this episode, you'll learn exactly: The real know, like & trust factor secrets and how to apply them in your own business for rapid client attraction Resources mentioned by the host: Subscribe to Brand Up with Marian EsanuConnect with Marian on IG Resources mentioned by the guest: Kris WhiteheadICONICKris On IG
🔱Dominate the Amazon FBA Game: Unleashing the Power of Product Differentiation to Skyrocket Your Sales and Scale Faster with Sal Habibi - 060
Mar 20 2023
🔱Dominate the Amazon FBA Game: Unleashing the Power of Product Differentiation to Skyrocket Your Sales and Scale Faster with Sal Habibi - 060
Welcome to Brand Up with Marian Esanu, the podcast that provides you with the latest tips and tricks to build, grow, and scale your brand. In this episode, we're joined by Sal Habibi, an Amazon expert in e-commerce and Amazon FBA. Sal shares his expertise on all aspects of Amazon FBA, from what it is to how to find winning products and scale your store. He walks us through his formula for scaling an Amazon FBA store, which has helped him and his clients achieve remarkable success on the platform. In addition to scaling your store, Sal emphasizes the importance of differentiating your product using branding, as this can help you stand out in a crowded marketplace and increase your sales. Finally, Sal provides valuable advice on planning for the long term to maximize your profits and ultimately sell your store for a substantial return on investment. In this episode, you'll learn: What Amazon FBA is and how it worksStrategies for finding winning products to sell through Amazon FBAThe formula for scaling an Amazon FBA storeHow to differentiate your product using brandingLong-term planning strategies to scale and sell your store for profits So if you're looking to take your Amazon FBA business to the next level, tune in to this episode of Brand Up with Marian Esanu and Sal Habibi! Resources mentioned by the host: Subscribe to Brand Up with Marian EsanuConnect with Marian on IG Resources mentioned by the guest: Connect with Sal HabibiFree Amazon FBA Training
💰Boost Your Online Course Sales - Proven Strategies to Increase Revenue and Expand Your Business - with Brad Lea - 058
Mar 6 2023
💰Boost Your Online Course Sales - Proven Strategies to Increase Revenue and Expand Your Business - with Brad Lea - 058
Welcome to the Brand UP podcast, where we bring you the latest insights and strategies for building a powerful brand and growing your business. In this episode, we have a very special guest joining us, Brad Lea, CEO of Lightspeed VT, a leading provider of interactive video-based training solutions. Brad is an expert in selling online courses and has helped countless entrepreneurs and businesses increase their revenue by leveraging the power of digital marketing. We kick off the episode by discussing the key strategies for selling high-ticket online courses. Brad shares his insights on identifying your target audience and crafting a message that resonates with them, as well as how to price your course effectively to maximize revenue. We also discuss the importance of building trust and establishing authority in your niche to attract high-value customers. Next, we dive into the mindset shift that's necessary to sell online courses to large businesses. Brad shares his experience working with Fortune 500 companies and outlines the key differences between selling to individual consumers versus enterprise clients. We discuss the importance of building relationships and providing value through customized solutions that address the unique needs of each business. Finally, we talk about how to design an interactive video experience for your customers that can help boost your online sales. Brad shares his insights on creating engaging, interactive content that keeps your customers hooked and motivated to learn. We discuss the importance of using gamification, quizzes, and other interactive elements to enhance the learning experience and improve retention. Here are three key takeaways from this episode: To sell high-ticket online courses, you need to identify your target audience, craft a compelling message, and price your course effectively.Selling online courses to large businesses requires a different mindset and approach than selling to individual consumers. You need to focus on building relationships and providing customized solutions.Designing an interactive video experience for your customers can help boost your online sales by enhancing engagement and retention. Use gamification, quizzes, and other interactive elements to keep your customers hooked and motivated to learn. Thanks for tuning in to this episode of the Brand UP podcast! Don't forget to subscribe to stay up to date with the latest insights and strategies for growing your brand and business. Links mentioned by the host: Subscribe to The Brand UP PodcastHave your questions answered on the podcast Subscribe to the Brand UP Podletter! Links mentioned by Brad Lea: https://bradlea.comhttps://lightspeedvt.com/Brad Lea's Instagram
🥋Bernardo Faria ( BJJ Fanatics ) - From the Mat to Millions: The Blueprint for Building an 8-Figure Empire from Jiu-Jitsu - 057
Mar 1 2023
🥋Bernardo Faria ( BJJ Fanatics ) - From the Mat to Millions: The Blueprint for Building an 8-Figure Empire from Jiu-Jitsu - 057
In this episode of the Brand UP podcast, Marian sits down with Bernardo Faria, one of the founders of BJJ Fanatics. Bernardo shares and discuss his journey from being a jiu-jitsu athlete to building an 8-figure empire. He shares his experiences and insights on how he was able to monetize his expertise as an athlete, build his personal brand online, and turn his passion for jiu-jitsu into a successful business. In the conversation, Bernardo shares his story of how he started his business from scratch and grew it into the biggest platform for online jiu-jitsu courses. He talks about the challenges he faced along the way and the lessons he learned about building a successful business. Bernardo also provides valuable advice on how athletes can build their personal brands online and monetize their expertise. He shares his insights on how to create engaging content and grow a following on social media, as well as the importance of developing a unique voice and style. Whether you're an athlete looking to monetize your skills or an entrepreneur looking for inspiration, this episode provides valuable insights into how to build a successful business from the ground up. Tune in to learn from one of the most successful entrepreneurs in the jiu-jitsu industry. Links mentioned by the host: Subscribe to The Brand UP PodcastHave your questions answered on the podcast Subscribe to the Brand UP Podletter! Links mentioned by the guest: https://bjjfanatics.com/Bernardo's IGBjj Fanatics' IG
🤯This Unconventional Method for Lightning-Fast Business Growth Leaves Advertising, Funnels, Content, and SEO in the Dust - 056
Feb 27 2023
🤯This Unconventional Method for Lightning-Fast Business Growth Leaves Advertising, Funnels, Content, and SEO in the Dust - 056
Welcome to a new episode of the Brand-UP podcast, where Marian will be diving into the world of business growth and exploring unconventional methods that can help you skyrocket your company's success.  In this episode, Marian will be discussing three key points that can change the way you approach business growth. First, we'll explore how thinking outside the box is crucial to achieving success. We'll be sharing some examples of businesses that have taken unconventional paths to growth and how you can apply these strategies to your own company.Next, we'll be talking about the importance of creating opportunities instead of waiting for them to come to you. We'll share some tips on how to identify potential opportunities and how to take advantage of them. We'll also discuss how taking calculated risks can help you achieve your goals.Finally, we'll be diving into the topic of acquiring another business as the fastest way to grow your own. We'll explore the benefits of this strategy, such as acquiring new customers, expanding your reach, and increasing your revenue. We'll also discuss the potential risks and pitfalls of this approach and how to mitigate them. So, whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights and practical tips you can apply to your business immediately. Tune in now to learn how to take your business growth to the next level! Links mentioned by the host: Subscribe to The Brand UP PodcastHave your questions answered on the podcast Subscribe to the Brand UP Podletter!
🧠Outsmarting Your Market and Building an Explosive Superfood Brand ( Everbowl ) - with Serial Entrepreneur Jeff Fenster - 054
Feb 22 2023
🧠Outsmarting Your Market and Building an Explosive Superfood Brand ( Everbowl ) - with Serial Entrepreneur Jeff Fenster - 054
In this episode, we have the pleasure of speaking with Jeff Fenster, an accomplished entrepreneur and founder of Everbowl, a fast-growing superfood chain. Jeff's innovative and disruptive mindset has enabled him to build a successful and explosive brand, and in this conversation, he shares his insights and strategies for achieving similar success. Some of the key takeaways from this episode include: The importance of authenticity in building a strong brand that resonates with consumers. Jeff emphasizes that being genuine and true to your values can help create a loyal customer base that will stick with your brand through thick and thin.The significance of creating a strong company culture that aligns with your brand's mission and values. Jeff explains how a positive and empowering work environment can motivate employees to go above and beyond for the company and its customers.The role of customer experience in building a successful brand that can stand the test of time. Jeff stresses the importance of listening to customer feedback and making changes based on their needs and preferences. He also discusses the power of creating an emotional connection with customers that goes beyond just selling a product or service.How to stay ahead of the competition by outsmarting the market. Jeff shares his insights on identifying gaps in the market and creating innovative solutions that meet customer needs. He also discusses the importance of staying nimble and adaptable to changes in the industry and consumer behavior.Practical advice for entrepreneurs and business owners looking to build a successful brand. Jeff shares his personal journey and the lessons he's learned along the way, including the importance of taking calculated risks, learning from failures, and having a clear vision for your brand's future. Overall, this episode is packed with valuable insights and practical tips for anyone looking to build a successful brand or take their existing business to the next level. Jeff's innovative and disruptive approach to business is sure to inspire and motivate listeners to think outside the box and achieve their goals. Links mentioned by the guest: Jeff FensterEverbowl Links mentioned by the host: Subscribe to The Brand UP PodcastHave your questions answered on the podcast
📚 Mike Fallat (DreamStarters Publishing ) - Unlocking the Secrets to Writing a Million Dollar Book: Expert Tips and Strategies - 053
Feb 20 2023
📚 Mike Fallat (DreamStarters Publishing ) - Unlocking the Secrets to Writing a Million Dollar Book: Expert Tips and Strategies - 053
Links Mentioned By Guest ( Mike Fallat ) Mike FallatDream Starters Publishing Links Mentioned By Host ( Marian Esanu ) Subscribe To Brand Up PodcastApply To Brand Up AcceleratorHave Your Question Featured On The Show ( DM on IG ) Welcome to the latest episode of the Brand Up Podcast! In this episode, we have a special guest, Mike Fallat, founder of Dreamstarters Publishing. Mike is an author, publisher, and entrepreneur who helps aspiring authors write and publish their books. During the interview, Mike shares valuable insights on how to write a million-dollar book. Here are some of the key takeaways from our conversation: How to write your book even when you are not a good writer: Mike shares his tips on overcoming writer's block and getting into the writing zone even if you're not a natural writer. He shares some practical exercises that will help you find your unique writing voice and overcome self-doubt. How many chapters should you have in a book: Mike talks about the ideal length of a book and how to structure it into chapters. He shares his insights on how to make your book easy to read and engaging for your readers. How to turn your book into a multi-million-dollar business: Mike shares his tips on how to monetize your book and turn it into a profitable business. He talks about the different revenue streams that authors can tap into, such as coaching, consulting, and speaking. How to land speaking engagements using your book: Mike shares his strategies for using your book to land speaking engagements and grow your business. He talks about how to position yourself as an expert in your niche and how to leverage your book to get more exposure. Practical steps to write your book in the next 30 days: Mike shares his practical tips for writing a book in a month. He breaks down the writing process into manageable steps and gives tips on how to stay motivated and focused throughout the writing process. This episode is a must-listen for anyone who wants to write a book and turn it into a successful business. Tune in now to get inspired and learn from one of the best in the business! Links Mentioned:  Mike Fallat
⚔️ Conquer the Instagram Selling System In 2023: Dominate Your Sales On IG with This Simple Template - 052
Feb 13 2023
⚔️ Conquer the Instagram Selling System In 2023: Dominate Your Sales On IG with This Simple Template - 052
In this week's episode, we are diving deep into using Instagram to sell your services online. With over 1 billion monthly active users, Instagram has quickly become one of the most powerful marketing platforms on the planet. However, many business owners struggle to turn this vast audience into paying customers.  Your Instagram profile is the first thing potential customers will see, so it's crucial that it accurately represents your business and what sets you apart from your competition. Our experts will provide actionable advice for crafting a winning brand narrative that will resonate with your target audience. Next, we'll dive into the nitty-gritty of reaching and engaging with your ideal customers on Instagram. With so much noise and competition, cutting through the clutter and making an impact can be difficult. Our experts will share their strategies for maximizing your reach, growing your following, and creating a loyal community of fans. From leveraging the feed, stories, IG live, ads & dm's, we'll cover everything you need to know to stand out on Instagram. But it's not just about building a following, it's about turning that following into paying customers. That's why we'll be taking a closer look at how to craft the perfect sales pitch for Instagram. Whether you're selling physical products, digital goods, or services, you will have the tools you need to create an Ig sales funnel that converts. Finally, we'll round out the episode by discussing the importance of analytics and measurement. Understanding your results and optimizing your efforts are key to long-term success on Instagram.  So, if you're ready to take your Instagram game to the next level and start selling your services like a boss, this is the episode for you. Tune in now and get ready to skyrocket your sales! Links mentioned: Apply for Brand AcceleratorMarian's Instagram carousel post
😱Unleashing the Truth: Debunking the Myth of Personal Brands and Exposing Who Really Needs One - 051
Feb 9 2023
😱Unleashing the Truth: Debunking the Myth of Personal Brands and Exposing Who Really Needs One - 051
Welcome to the "Brand UP" podcast, where you learn how to Build an Unstoppable Brand That Conquers Sales, One Episode at a Time. In this episode, we tackle the hot topic of personal branding and dive into the question of who actually needs a personal brand. In the first chapter, we'll be exploring the industries and careers that truly benefit from having a personal brand. From authors and podcasters to content creators, athletes, online coaches, musicians, and artists, we'll discuss why personal branding can be a game changer for these individuals and how it can help them stand out in a crowded market.   In the second chapter, we'll take a closer look at the industries and businesses that may not necessarily need a personal brand. We'll examine local businesses and brick-and-mortar stores and discuss why they may not require a personal brand to be successful.   Finally, in the third chapter, we'll delve into the difference between personal and business brands, and the pros and cons of each. We'll provide valuable tips and insights on how to separate your personal brand from your business brand, and what to consider when doing so. Whether you're an entrepreneur, a small business owner, or an aspiring content creator, this episode has something for everyone. Join us as we explore the world of personal branding and help you determine if it's the right choice for you and your career. Get ready to "Brand UP!" You can always ask your specific questions to be featured on the show by going to www.instagram.com/marianvesanu and sending Marian a dm with your specific question. Don't forget to subscribe to Brand UP Podcast by going to www.thebrandupshow.com
💪Unleash Your Inner Confidence as a Content Creator - 3 Power Tips to Take Control - 050
Feb 6 2023
💪Unleash Your Inner Confidence as a Content Creator - 3 Power Tips to Take Control - 050
Welcome to today's episode of the Brand UP Podcast, where we'll be discussing the keys to building confidence as a content creator. Confidence is crucial for content creators because it allows them to connect with their audience and create content that they're proud of.We've compiled three essential tips that will help you to build confidence as a content creator, so you can create content with confidence and authority. Tip 1: Stick to What You Know and Love The first tip for building confidence as a content creator is to only talk about the things you have expertise in or are passionate about.When you're discussing topics you're knowledgeable about and love, it will shine through in your content, and you'll feel confident in what you're creating.So, find your niche, and stick to it. Your audience will appreciate your expertise and enthusiasm. Tip 2: Start with Audio Podcasts The second tip for building confidence as a content creator is to start with audio podcasts if you've never created videos before.Audio podcasts can be a great way to get started and build your confidence, without the pressure of being in front of the camera.Once you feel comfortable with audio, you can gradually move on to creating videos if you choose. Tip 3: Proper Camera Angle for Videos If you decide to start creating videos, the third tip to building confidence is to use the camera at a 45-degree angle and not look directly into the lens.By positioning the camera at a 45-degree angle, you'll avoid looking directly at the lens and appearing stiff or unnatural.This camera angle also provides a more flattering perspective and can help you to feel more relaxed and confident in front of the camera. Conclusion: There you have it, three tips to help you build confidence as a content creator.Stick to what you know and love, start with audio podcasts, and use the proper camera angle for videos.By following these tips, you'll be on your way to creating content with confidence and authority.Thanks for tuning in to today's episode, and we'll see you again next time! Join the thousands of forward-thinking entrepreneurs and marketing professionals who are taking their personla branding game to the next level by subscribing to the Brand UP podcast. Head over to www.thebrandupshow.com today and hit the subscribe button to start receiving exclusive insights, expert interviews, and actionable tips that will help you elevate your brand and conquer sales.   PS: If you'd like to have your questions answered on the Brand UP Podcast, send Marian a dm on Instagram
🎵A Deep Dive Into The World of The New Brand Up Podcast with Marian Esanu - 049
Feb 6 2023
🎵A Deep Dive Into The World of The New Brand Up Podcast with Marian Esanu - 049
Brand Up Podcast with Marian Esanu - Build an Unstoppable Brand That Conquers Sales, One Episode at a Time In this episode of the newly rebranded "Brand Up" podcast, host Marian Esanu takes listeners on a deep dive into the exciting changes and updates that come with the new brand. With a focus on growth, improvement, and success, Marian covers the key aspects of the rebranding process and what it means for listeners. Throughout the episode, listeners will learn: The inspiration behind the new Brand Up podcast and what it aims to accomplishHow the new brand reflects the podcast's mission and valuesIs it a new show or a rebrand?Why the name change?What's different now vs the old podcast?Why u stopped producing content on the podcast?What can people expect moving forward?Where can people find it?What listeners can expect from the new Brand Up podcast moving forward Marian also shares his own personal experience with rebranding and the lessons he's learned along the way. Whether you're a business owner, marketer, or simply someone who is passionate about personal and professional growth, this episode has something for everyone. So, join Marian on this exciting journey as he takes you through the world of the new Brand Up podcast. Don't miss out on this opportunity to learn about the latest trends and strategies for building. You can ask Marian your questions on IG: www.instagram.com/marianvesanu to be featured on the show!