Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Rhea Allen, CEO, Peppershock Media

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community! read less
BusinessBusiness

Episodes

How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast
Mar 7 2024
How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast
Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:53 Matt’s Background01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?12:07 - 14:45 Welcome to the show, Matt!14:46 - 18:23 Narrowing Focus in Marketing Services18:24 - 20:04 Creativity in Art and Marketing20:05 - 21:07 Defining a True Niche21:08 - 25:50 Marketing and Building Relationships through Podcasting25:51 - 27:09 The Impact of Podcasting27:10 - 31:37 Story Brand Framework31:38 - 34:14 The Importance of Clarity in Marketing34:15 - 40:10 The Value of Mentorship40:11 - 45:18 The Challenges for Young Marketers45:19 - 46:15 Visit: https://bankercreative.com/46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 46:45 – 47:32 Join The Marketing Expedition Podcast today!#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing
How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast
Feb 22 2024
How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast
Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:07 Reenita’s Bio02:08 - 10:26 Marketing Essentials Moment: Video Marketing10:27 - 16:24 Reenita, welcome to the show!16:25 - 18:46 Writing for audio and screenplays18:47 - 22:17 Audio as a storytelling medium22:18 - 25:24 Evolving methods of promotion25:25 - 29:33 Discovering book awards and reviews29:34 - 32:59 Constantly being present33:00 - 35:04 Finding the right representation35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 36:36 - 40:19 Embracing artificial intelligence40:20 - 45:11 AI voices and voice acting45:12 - 51:12 Motivation in the writing industry51:13 - 54:03 Fiction storytelling mastery54:04 - 58:42 Writing stories for younger audiences58:43 - 59:19 Expanding storytelling beyond stereotypes59:20 – 1: 00:23 Visit: https://reenita.com/1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 1:01:33 – 1:02:20 Join The Marketing Expedition Community today!#ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting
The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast
Feb 8 2024
The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast
Seasoned podcast publicist and educator, Christina Lenkowski, shares her journey from working in PR to discovering the power of podcast guesting for her online business. With over 15 years of experience, she has helped numerous entrepreneurs, speakers, and authors boost their credibility and become go-to experts in their industries by appearing on podcasts.00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:56 Christina’s Background01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines10:50 - 14:24 Christina, welcome to the show!14:25 - 16:17 The Impact of Podcasts on Business16:18 - 20:05 Tracking ROI from Podcast Guesting20:06 - 23:16 The Importance of Sharing Podcast Episodes23:17 - 27:55 Building Relationships with Podcast Hosts27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth31:05 - 33:15 The Evolution of Podcasting33:16 - 34:17 Hashtag Strategy in Publicity34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.35:08 - 43:56 When to Hire a Publicist?43:57 - 47:46 The Growth of Podcast Listening47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com49:04 - 50:32 Maximizing Podcast Guest Appearances50:33 - 57:07 Encouragement to Embrace Podcast Opportunities57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 58:50 - 59:37 Join The Marketing Expedition Community today!#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine
Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast
Jan 25 2024
Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast
In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:12 Welcome to the show, Drew!01:13 - 01:49 Celebrating the 200th Episode01:50 - 04:30 Drew’s Background and Meeting Rhea04:31 - 07:29 Challenges in Seattle and Moving Back to Boise07:30 - 10:02 Starting a Business and Marriage10:03 - 12:46 Origin of the Name Peppershock12:47 - 16:20 Building Brand Recognition16:21 - 19:14 First Successful Client Project19:15 - 22:57 Hiring Employees and Expanding Offerings22:58 - 26:58 Understanding Audience and Marketing Impact26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 28:01 - 33:04 Targeted Advertising and Connected TV33:05 - 38:50 Marketing Advice and Business Growth38:51 - 42:30 Understanding Accounting and Finance42:31 - 42:21 Distinguished Alumni Recognition42:22 - 46:30 Recognizing Long-Term Clients and Team Members46:31 - 47:50 Family Support and Work-Life Balance47:51 - 49:03 Peppershock Media and The Marketing Expedition Community49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 51:20 - 52:05 Join The Marketing Expedition Community today!#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising
Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast
Jan 11 2024
Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast
Founder and Fire Chief, Lynette Hoy, has a core value of community service, which is reflected in the many heart-based projects that Firetalker PR supports. She is a strong advocate for the American Cancer Society, serving on committees for events, managing event promotion, and public relations00:25 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast00:46 - 01:49 Lynette’s Bio01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?07:16 - 09:37 Lynette, welcome to the show!09:38 - 14:05 Success Stories and Client Impact14:06 - 19:35 AI-Generated Content Ethics19:36 - 21:20 Accountability in Leveraging Technology21:21 - 26:36 Shifting Work Preferences and Connection26:37 - 31:41 Building Meaningful Connections in Business31:42 - 34:04 Networking Strategies34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.34:55 - 40:57 Optimizing your LinkedIn profile40:58 - 43:04 Entrepreneurial trends and leadership43:05 - 47:00 Publicity Strategist47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)50:53 - 51:41 Join The Marketing Expedition Community today!
Branding 101: Creating a Successful University Marketing Campaign with David Johnston
Dec 28 2023
Branding 101: Creating a Successful University Marketing Campaign with David Johnston
David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston 00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:24 David’s Background02:25 - 14:53 Marketing Essentials Moment: Educational Marketing14:54 - 16:25 David, Welcome to the show!16:26 - 18:18 Member of Distinguished Alumni18:19 - 25:25 Alumni Association25:26 - 31:43 Boise State’s "Unbridled" Campaign31:44 - 36:50 Boise State's Three Priorities36:51 - 44:06 Athletics Engagement44:07 - 46:30 Role of Volunteers46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu49:00 - 54:34 Alumni Engagement Survey54:35 – 1:02:03 Increasing Alumni Engagements1:02:04 – 1:04:05 The Five R’s1:04:06 – 1:07:57 Boise State’s Strong Brand1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)1:08:47 – 1:09:36 Join themarketingexpedition.com today#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards
How to Design and Optimize Your Digital Marketing Agency with Raul Hernandez Ochoa | Marketing Expedition Podcast
Dec 14 2023
How to Design and Optimize Your Digital Marketing Agency with Raul Hernandez Ochoa | Marketing Expedition Podcast
Raul Hernandez Ochoa is a bootstrapped growth strategist who enjoys espressos, powerlifting, spending time with his family, and serving the local and global community. He is the founder of Do Good Work, a digital marketing agency that helps mission-driven founders scale their impact.00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewhat sort of tool to not think, then when you actually take the time to think, you are automatically different." — Raul Hernandez Ochoa00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:05 Raul’s Bio01:06 - 09:37 Marketing Essentials Moment: Challenges in Digital Marketing09:38 - 12:24 Welcome to the show, Raul!12:25 - 15:33 About “Productive Profits” Book15:34 - 19:35 Personal Growth Habits: Networking and Thinking19:36 - 21:18 Utilizing AI Tools21:19 - 22:08 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.22:09 - 26:40 Elevating Brands through Holistic approach26:41 - 27:40 Experience with Fortune 50027:41 - 32:54 Why do people buy?32:55 - 36:44 Working with Mission-Driven Founders36:45 - 40:04 Inspirational Figures40:05 - 42:00 Advice for Aspiring Marketers42:01 - 43:10 Visit: Do Good Work43:11 - 43:26 Thank you so much, Raul! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 43:27 - 44:35 Join The Marketing Expedition Community today!#DigitalBusinesses #OrganicGrowth #SearchEngineOptimization #PaidSearchMarketing #WebsiteTraffic #SEO #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #AITools #ArtificialIntelligence #MarketingAgency
Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast
Nov 30 2023
Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast
Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett 00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:41 - 01:45 Aaron’s Background 01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy06:23 - 08:50 Welcome to the show, Aaron! 08:51 - 12:28 Values-driven culture 12:29 - 14:20 Delivering joy in the workplace 14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.   15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act) 17:14 - 20:30 New digital tracking guidelines 20:31 - 24:13 Custom tracking implementation 24:14 - 27:10 Boosting performance with first-party data 27:11 - 31:37 Performance marketing in privacy-first world 31:38 - 35:14 Evolving digital marketing trends 35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/ 36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)36:57 - 37:43 Join themarketingexpedition.com today#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency
Menopause and Marketing Made Easy with Dilyana Mileva | Marketing Expedition Podcast
Nov 16 2023
Menopause and Marketing Made Easy with Dilyana Mileva | Marketing Expedition Podcast
Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:17 Dilyana’s Bio01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation07:16 - 09:49 Welcome to the show, Dilyana!09:50 - 13:08 Powerful moment for self-growth and development13:09 - 14:45 Incorporating self-care into busy lifestyles14:46 - 17:19 Hormonal changes and mood shifts17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.18:11 - 22:16 Building brand awareness22:17 - 24:09 Dilyana's sources of information and motivation24:10 - 26:18 Marketing strategies and challenges26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 28:39 - 29:25 Join The Marketing Expedition Community today!#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth
Leveraging AI for SEO and Marketing Success with Jon Clark | Marketing Expedition Podcast
Nov 2 2023
Leveraging AI for SEO and Marketing Success with Jon Clark | Marketing Expedition Podcast
Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:15 Jon’s Background01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing07:53 - 10:05 Welcome to the show, Jon!10:06 - 15:50 Helping Startups15:51 - 16:39 Focus on Regulated Industries16:40 - 19:22 Techniques for Staying Current in Marketing19:23 - 22:47 Exploring the Integration of AI in Marketing22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth27:48 - 32:30 Highlighting a Client Success Story32:31 - 37:00 Formulating Strategy for Successful Product Launches37:01 - 40:00 SEO Tools40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)42:17 - 43:03 Join themarketingexpedition.com today#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency
Scaling Your Business with Intent with Peggy Niles | Marketing Expedition Podcast
Oct 19 2023
Scaling Your Business with Intent with Peggy Niles | Marketing Expedition Podcast
Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:31 Peggy’s Bio01:32 - 08:15 Marketing Essentials Moment: Zero Click Search08:16 - 10:53 Peggy, welcome to the show!10:54 - 15:09 Holistic approach15:10 - 18:00 Business development strategies18:01 - 26:30 Client onboarding questions26:31 - 30:50 Remote work in Idaho30:51 - 33:05 Creating a culture for your employees33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.33:57 - 34:44 Performance and profit strategies34:45 - 40:19 Difference between scaling and growing40:20 - 43:55 Staying on trends43:56 - 44:37 Need for single agency solutions44:38 - 47:35 Discovering profitable services47:36 - 51:31 Ultimate business goals51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 54:33 - 55:20 Join The Marketing Expedition Community today!Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!#ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency
Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast
Oct 5 2023
Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast
Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 02:27 Ryan’s Background02:28 - 08:50 Marketing Essentials Moment: Disruption08:51 - 13:48 Ryan, Welcome to the show!13:49 - 17:42 Healthy conflict of belief system17:43 - 21:29 Creative Process21:30 - 25:07 Partnering with the consumers25:08 - 27:57 Building your audience27:58 - 31:00 Educating your consumers31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 32:02 - 34:59 Creating more jobs for the community35:00 - 40:13 Delegate for success40:14 - 41:59 Scaling your business as a leader42:00 - 47:00 Challenges in counterfeit products47:01 - 49:45 Anti-counterfeit solution49:46 - 52:50 Brand awareness campaign52:51 - 55:19 Resources and trends55:20 – 56:15 Visit: Professional Hair Labs56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey! 56:49 - 57:35 Join The Marketing Expedition Community today!#strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency
Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast
Sep 21 2023
Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast
Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:15 Trivelle’s Bio02:16 - 07:00 Marketing Essentials Moment: Future Casting07:01 - 11:18 Welcome to the show, Trivelle!11:19 - 15:36 Surviving tough times by building resilience15:37 - 18:02 Consumers' cautious optimism18:03 - 25:38 Having the political conversation25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!26:30 - 29:38 Creating a digital presence for the business29:39 - 32:38 Allow the consumer to be part of the journey32:39 - 36:01 Watching films as a resource36:02 - 38:47 Creating a community of assistance38:48 - 40:40 Pitching is one of the key objectives40:41 - 42:04 Trivelle's advise42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!43:23 - 44:09 Join The Marketing Expedition Community today!#financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency
Understanding SEO and Google Ads with Brandon Leibowitz | Marketing Expedition Podcast
Sep 7 2023
Understanding SEO and Google Ads with Brandon Leibowitz | Marketing Expedition Podcast
Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. 00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz 00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:30 - 01:12 Brandon’s background 01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing 09:10 - 12:14 Welcome to the show, Brandon! 12:15 - 15:09 Using keywords to develop audience trust 15:10 - 19:32 Voice search optimization 19:33 - 21:23 Optimizing your website for search engines and voice search 21:24 - 25:09 What is Schema, and how can it help your brand with SEO? 25:10 - 28:33 Humanizing AI Written Content 28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking 35:03 - 37:45 Ad Costs: How It Works in Marketing 37:46 - 40:52 Creating a more niche and targeted strategy 40:53 - 43:47 Providing value and personalization 00:00 - 45:06 Using videos to increase traffic to your website 45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com 46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey! 47:19 - 48:06 Join The Marketing Expedition Community today! #seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency
Looking at the Future of Digital Marketing with Ashley Cline | Marketing Expedition Podcast
Aug 24 2023
Looking at the Future of Digital Marketing with Ashley Cline | Marketing Expedition Podcast
Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline00:23 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:47 Ashley’s Bio01:48 - 07:41 Marketing Essentials Moment: Digital Advertising07:42 - 10:01 Welcome to the show, Ashley!10:02 - 12:46 Low cost of customer acquisition12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.16:01 - 18:42 Ashley’s frustration with medical marketing18:43 - 23:51 Continuing education and network growth23:52 - 27:36 Partnering with agencies27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.28:29 - 34:23 The future of Ice Cream Social34:24 - 34:28 Gamification and tracking success34:29 - 37:57 Tracking cookies and revenue attribution37:58 - 41:45 The dashboard and reporting41:46 - 44:00 Micro-influencer marketing44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!46:51 - 47:35 Join The Marketing Expedition Community today!#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial
The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast
Jul 13 2023
The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast
Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong. 00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow 00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:42 - 01:22 Tony’s Background 01:23 - 15:20 Marketing Essentials Moment:  Estimating Process as an Agency 15:21 - 15:55 Welcome to the show, Tony! 15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing 20:19 - 26:13 Having the opportunity to be performance storytellers as marketers 26:14 - 29:54 Relevance drives effectiveness 29:55 - 34:12 Tailoring your messaging based on viewership habits 34:13 - 37:56 Generative AI capabilities 37:57 - 41:46 Feeding the AI learning machines 41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast. 42:37 - 48:02 The trend toward ad-supported models 48:03 - 51:57 Subscription cycling 51:58 - 53:50 Optimizing discoverability and voice search features 53:51 - 58:47 Shift in podcast listenership 58:48 – 1:03:21 Brand demand and field command 1:03:22 - 1:06:38 Career aspirations 1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv 1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast! 1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey! 1:09:13 - 1:09:59 Join The Marketing Expedition Community today! #digitalmedia, #thoughtleadership, #digitaladvertising, #advertisingandmarketing #ctv #ott #ctvadvertising #advertising #branding #marketing #business #entrepreneur
How Intuitive Branding Can Grow Your Business with Sunil Godse | Marketing Expedition Podcast
Jun 29 2023
How Intuitive Branding Can Grow Your Business with Sunil Godse | Marketing Expedition Podcast
Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding process, the advice simply works.  00:00 - 00:19 “So, if you look at the core values that you have as a business, those core values have to be believed by the employees and then they're going to join that team. They have to trust you. And that trust is based on intuition.“ — Sunil Godse 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:18 Sunil’s Background 01:19 - 17:46 Marketing Essentials Moment: Marketing Request Proposal 17:47 - 18:49 Welcome to the show, Sunil! 18:50 - 23:09 Importance of strengthening your Business Intuition 23:10 - 25:51 Having a two-way, trustworthy relationship with your employees 25:52 - 27:20 Common Misconceptions about Intuition 27:21 - 31:54 A success story of how rebranding successfully restored customers' trust 31:55 - 37:53 Using the four types of Intuition in hiring new employees 37:54 - 38:54 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  38:55 - 45:30 Story of success using the four types of intuition 45:31 - 48:11 Listening to the trigger signals through an Intuitive medium 48:12 - 53:36 Identifying negative signals 53:37 - 56:07 Resources to draw inspiration from 56:08 - 56:46 Explore the nature of Intuition, Check out Sunil’s Book: GUT! Visit - sunilgodse.com 56:47 - 57:23 Thank you so much! Share this podcast! 57:24 - 57:40 Give us a Review! Enjoy your marketing journey! 57:41 - 58:27 Join  The Marketing Expedition Community today! #intuitivebranding #branding #brandidentity #creativeentrepreneur #businessbranding #intuition #marketing #advertising #business #marketingstrategy #entrepreneur #businessgrowth
Building Your Brand Through Storytelling with Howard Brown | Marketing Expedition Podcast
Jun 22 2023
Building Your Brand Through Storytelling with Howard Brown | Marketing Expedition Podcast
Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living. 00:00 - 00:08 “Speaking is a really cool way to make a living, I gotta tell you. And I'm enjoying it. But you gotta get known. And that all comes down to marketing and branding.“ — Howard Brown 00:09 - 00:27 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:28 - 01:07 Howard’s Bio 01:08 - 05:45 Marketing Essentials Moment:  Customer Reviews 05:46 - 06:45 Howard, Welcome to the show! 06:46 - 08:46 A two-time cancer survivor, Survivorship Consultant, and a Published Author 08:47 - 12:59 What went into composing "Shining Brightly" and how it inspires readers with HOPE 13:00 - 17:10 Amplifying the Brand while Expanding Your Network 17:11 - 19: 09 Staying in your Primary Lane 19:10 - 22:04 Building a Reputation 22:05 - 28:50 Stories that will undoubtedly inspire you 28:51 - 32:05 Howard’s advice to aspiring speakers and writers 32:06 - 33:43 Publishing your book 33:44 - 36:37 Give people the chance to help you 36:38 - 38:14 Get inspired by Howard’s book. Visit: shiningbrightly.com 38:15 - 38:30 Thank you so much, Howard! Share this podcast! 38:31 - 38:48 Give us a Review! Enjoy your marketing journey! 38:49 - 39:34 Join The Marketing Expedition Community today! #storytelling #storyteller #author #publicspeaking #marketing #branding #advertising #cancersurvivor #resilient #healthyliving #businessinnovation #shiningbrightly
Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast
Jun 15 2023
Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast
Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people. 00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw 00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:00 Eric’s Background 01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings 05:04 - 06:31 Welcome to the show, Eric! 06:32 - 11:55 Rhea and Eric talk about the origin of their branding 11:56 - 14:52 Liger Partners’ mission  14:53 - 16:20 From Hot Mess to Success Story 16:21 - 21:50 Eric discusses their workplace culture 21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families 25:16 - 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses. 26:06 - 30:48 Period of curation (not creation) with AI 30:49 - 34:04 Introducing some powerful AI tools 34:05 - 37:19 Optimizing AI tools to deliver positive results for your clients 37:20 - 41:30 The Claw Podcast 41:31 - 43:22 Liger’s future goals 43:23 - 44:32 Thank you so much, Eric! 44:32 - 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw 44:51 - 45:24 Share this podcast! Enjoy your marketing journey! 45:25 - 46:11 Join The Marketing Expedition Community today! #marketing #business #marketingdigital #digitalmarketing #branding #entrepreneur #marketingtips #aitools #ai #artificialintelligence #newtech #advertising #ligerpartners
Closing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition Podcast
Jun 8 2023
Closing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition Podcast
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success. 00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota 00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:35 Deanna’s Bio 01:36 - 05:35 Marketing Essentials Moment: Social Activation 05:36 - 08:34 Welcome to the show, Deanna! 08:35 - 11:26 Difference between Lead generation and Demand generation programs 11:27 - 14:38 Strategy - Narrowing down your audience 14:39 - 15:31 Content - Creating content for every stage of the funnel 15:32 - 19:07 Distribution - Getting that content out there 19:08 - 23:27 Building out digital footprints at the brand awareness stage 23:28 - 26:46 Getting the right audience for Your Webinars 26:47 - 27:37 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 27:38 - 33:23 AI and Chat GPT 33:24 - 37:35 Rhea and Deanna discuss company culture 37:36 - 41:00 Focus on the long-term goal 41:01 - 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast 43:14 - 44:40 Thank you so much, Deanna! Share this podcast! 44:31 - 45:05 Give us a Review! Enjoy your marketing journey! 45:06 - 45:53 Join The Marketing Expedition Community today! #b2bmarketing #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #business #advertising #smallbusiness #demandgeneration #growthmode