The SEO Mindset

Sarah & Tazmin

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

Optimise Your SEO Career: Avoiding Burnout with Brenda Malone
Aug 18 2022
Optimise Your SEO Career: Avoiding Burnout with Brenda Malone
In this week's episode of the podcast, Sarah chats with Brenda about burnout, including warning signs and how to avoid it. About Brenda: Brenda Malone Highly driven and results-oriented Senior SEO Technical Strategist with over five-years of career experience in a large, fast-paced Agencies. Extensive experience with Google’s Search Console, Analytics, and Tag Manager platforms, responsible for the technical SEO fulfillment, technical audits and migrations, reporting and information analysis and recommendations for SMBs and large enterprise and ecommerce sites. • Able to analyze technical SEO issues • Skilled in actionable Technical SEO Audits • Lead site migrations from an SEO lens • Setup of on-site APIs, Tags and/or plugins • Extensive Core Web Vitals experience • Skilled in manual Schema development/implementation Where to find Brenda: (@_brendamalone on Twitter) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Subscribe so you never miss an episode: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Toxic Feelings around Money with Areej AbuAli
Aug 11 2022
Optimise Your SEO Career: Toxic Feelings around Money with Areej AbuAli
In this week's episode of the podcast, Sarah chats with Areej about toxic feelings we can have around money sometimes, why we have them and what we can do to combat them. About Areej: Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the global Women in Tech SEO community and has been in the digital marketing industry for 8+ years. Where to find Areej: (@areej_abuali on Twitter) (Areej's Website) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss an episode and subscribe for FREE wherever you get your podcasts: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Personal Branding with Crystal Carter
Aug 3 2022
Optimise Your SEO Career: Personal Branding with Crystal Carter
About Crystal Carter: Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO and more. Where to find Crystal Carter: (@CrystalontheWeb on Twitter) (@crystalontheweb_ on Instagram) (Crystal's Website) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss a podcast episode and subscribe: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise You SEO Career: Receiving Feedback with Sally Raymer
Jul 28 2022
Optimise You SEO Career: Receiving Feedback with Sally Raymer
In this week's episode we have Sally Raymer on the podcast to talk about how best to recieve feedback and how to make the most out of it. About Sally Raymer: Director of SEO & Content at boutique agency, Pico Digital, and part-time freelancer, Sally began her career in SEO back in 2014 and has since had the privilege of working in a number of sectors, from eCommerce to agency side. A proud member of the Women in Tech SEO community, Sally is a great believer in sharing experiences to enrich the lifetime learning experience that a career in SEO offers. Where to find Sally Raymer: (@Salraym on Twitter) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Subscribe (for free) and never miss a new episode: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: People Skills with Aiala Icaza González
Jul 14 2022
Optimise Your SEO Career: People Skills with Aiala Icaza González
This week, Sarah is joined on the podcast by Aiala Icaza González, to discuss the importance of people skills and how building relationships is essential for a career in SEO. About Aiala Aiala started working in SEO in 2012 in Berlin, throughout her career she’s lived in cities such as Kuala Lumpur or Dubai and has worked agency and client side. Some of the clients she’s worked with range from food aggregators to multinational beauty brands, luxury cars, regional banks and telcos. Aiala has a passion for training and imparting knowledge across SEO, Paid Media and digital strategy, taking complex information and making it easy for anyone to understand. Where to find Aiala (Aiala Icaza González on LinkedIn) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss a podcast episode and subscribe to the podcast: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
First Season Break - Don't worry we will be back!
Jun 2 2022
First Season Break - Don't worry we will be back!
Hello! Now I know you are expecting another installment of The SEO Mindset Podcast with myself and Tazmin. However, just wanted to let you know we are taking a short break but will be back in a few month's time. To get notified of when we are back with Season 2 simply subscribe to our podcast for free wherever you get your podcasts or follow us on Twitter @seomindsetpod. Thanks to fellow cohost Tazmin, our fabulous guests and of course our listeners for an incredible first season. We got great feedback and support after our first few episodes which we appreciate so much! We look forward to bringing you Season 2. Until then, why not listen back to previous episodes and we will catch you next time. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss a podcast episode and subscribe to the podcast: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Healthy Work Life Balance with Claire Carlile
May 26 2022
Optimise Your SEO Career: Healthy Work Life Balance with Claire Carlile
This week, Sarah is joined on the podcast by Claire Carlile to discuss ways in which you can maintain a healthy work-life balance, which is hard in the SEO industry when you have to keep on top of what's happening in the search engines! About Claire Local Search Expert at BrightLocal, and Head of Pencils at Claire Carlile Marketing - Claire divides her time between writing courses and guides for BrightLocal and working with small and medium sized businesses helping them do better at Local SEO. Where to find Claire (@clairecarlile on Twitter) (Claire's Website) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss a podcast episode and subscribe to the podcast: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Managing Stress & Anxiety with Nick Jemetta
May 19 2022
Optimise Your SEO Career: Managing Stress & Anxiety with Nick Jemetta
In this week's episode Tazmin Suleman chats with Nick Jemetta about the best ways to deal with stress and anxiety. About Nick Nick ‘Fancy Dress Dad’ Jemetta is a multi-award-winning mental health campaigner, speaker, and trainer. He is on a mission to show that we are more than our mental health. Nick’s inspirational journey from anxious teenage introvert to business owner is an uplifting, powerful story of hope and positivity. Where to find Nick (Nick on YouTube) (@nicholasjemetta on Twitter) (@nicholasjemetta on Instagram) (Nick's Facebook page) Resources used for episode (The Stress Management Society - From Distress to De-Stress) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss a podcast episode and subscribe to the podcast: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Time Management
May 12 2022
Optimise Your SEO Career: Time Management
In this week's episode of The SEO Mindset Podcast we talk about the importance of time management and how to get better at it. Sarah and Tazmin share their own experiences, whilst also giving actionable advice and tips both for those who are employed and self-employed. Resources used for episode (How To Start Concentrating Better - Dandapani) (See How The Miracle Morning SAVERS Can Help Your Morning Routine) (Why You Are The Way You Are - Tony Robbins) (Productivity Tool Overview: ABC-123 - Laura Earnest) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss a podcast episode and subscribe to the podcast: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Imposter Syndrome with Kristie Plantiga
May 5 2022
Optimise Your SEO Career: Imposter Syndrome with Kristie Plantiga
Yes you read the title right, in this week's podcast episode we chat to Kristie all about Imposter Syndrome and why it can be a good thing... About Kristie After working in the corporate SEO industry for a few years, Kristie Plantinga decided to follow her entrepreneurial spirit and passion for mental health and wellness by founding TherapieSEO, an SEO consultancy and agency for therapists and coaches. When she's not doing SEO, content marketing, or email marketing, Kristie can be found sipping homemade dirty chai and snuggling her rescue terrier Winston. Where to find Kristie (@therapieseo on Instagram) (@kristie_plant on Twitter) (Kristie's Website) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. (Sign up to be a guest on the podcast here). Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Never miss a podcast episode and subscribe to the podcast: (Listen to The SEO Mindset) Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Self Belief with Roxana Stingu
Apr 28 2022
Optimise Your SEO Career: Self Belief with Roxana Stingu
This week Tazmin Suleman speaks to Roxana Stingu about Self Belief. They cover where self beliefs come from, how they shape our own lives and how to change your internal belief system to get the most from life. About Roxana: Roxana heads the SEO & Search efforts at Alamy, a stock photography agency with a collection of over 270M images to date. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She’s been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a frequent speaker at BrightonSEO and WTSFestival. Where to find Roxana (@roxanastingu on Twitter) (Roxana's Website) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Don't forget to subscribe to our Podcast to never miss an episode: (Listen to The SEO Mindset) (Sign up to be a guest on the podcast here). Copyright 2022 Sarah & Tazmin
Optimise Your SEO Career: Self Reflection
Apr 21 2022
Optimise Your SEO Career: Self Reflection
In this week's installment of the podcast, Tazmin and Sarah talk about self reflection including the importance and actionable tips of how to do it. In the episode, we also do a shout out to Malika Ahmed, who sorted out all of our podcast artwork. You can find her and examples of other work over on (Instagram). Resources used for episode (Reflect | Recharge | Relive Tazmin's Private Facebook Page) - On this page I share many ideas, tips and advise on self reflection and other topics. (Blog Articles, Poems and Quotes — Tazmin Suleman) - Lots of articles on self development and self reflection (5 Second Rule Book - Mel Robbins) About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Twitter - (@sarahmcduk), (@sulemantazmin), (@seomindsetpod) Website - ( - @tazminsuleman Email - theseomindsetpodcast@gmail.com Subscribe now and never miss a future episode: (Listen to The SEO Mindset) (Sign up to be a guest on the podcast here). Copyright 2022 Sarah & Tazmin