The buzz: “Learning how to do data science is like learning to ski. You have to do it” (Claudia Perlich). Big data has officially crashed into the business world, taking competition to new levels. Can your company benefit without qualified data-science resources like a lab or pedigreed experts to navigate and take advantage of this new business domain, which includes AI and Machine Learning? Good news. Packaged application software has lowered the skills barrier to mining the data. Our panelists are proof that anyone can successfully use data analytics tools. Hear what they wish they’d known when they began. The experts speak. Jason Olsen, Kimberly-Clark: “Whether you think you can or you think you can’t, you’re right” (Henry Ford). Chris Carter, Approyo: “I never worry about the problem. I worry about the solution” (Shaq O’Neal). Samantha Wong, SAP: “True knowledge exists in knowing that you know nothing” (Socrates). Join us for Business Analyst by Day, Data Science Hero by Night.