Why would a mom start a family and a business almost simultaneously? There is a saying...Necessity is the mother of all inventions. For Andrea Thomas, Owner and Creator of the ScratchMeNot, she designed a product to prevent her daughter from damaging her skin by constantly scratching her eczema. Moms are often faced with everyday challenges that bring ideas to their minds. It is a matter of being strategic when selecting the right product to bring to the marketplace. For a mom starting a young family and a business at the same time, managing the juggle and stress is important, yet the driving factor is her mission and the challenge of making her product visible to the masses. Andrea will share how she purposefully navigates these two very different worlds as ScratchMeNot continues to grow into a successful company.