PODCAST

The Firebelly Social Show

Firebelly Marketing

The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.

Building A Market For A Cider Brand: The Andrea Homoya Interview
Jun 24 2022
Building A Market For A Cider Brand: The Andrea Homoya Interview
Andrea Homoya is the Founder and CEO of Ash & Elm Cider Co., which makes complex and balanced ciders that are never from concentrate and are naturally gluten-free. With a background in sales, consulting, and management, Andrea handles the day-to-day operations of Ash & Elm Cider Co. Andrea is particularly interested in growing the brand presence through distribution and sales strategies, along with coordinating all of the moving parts of a small business.  Andrea grew up all over the world, spending her youth in Tanzania, California, and Singapore before settling in Indianapolis. She enjoys trail runs, cooking, reading, and taking care of her sons, Soren and Enzo. In this episode… For quite some time, Indiana has not been recognized as a cider state. So, what’s needed for a cider brand to succeed in this state — and in any market? As Andrea Homoya says, a cider brand in a non-cider market needs to first educate its customers about what cider is and the potential that it holds as a historical and international beverage. You also need to do your due diligence, have a great team, and have strong marketing strategies if you want results. Listen to Andrea as she shares Ash & Elm’s journey to success as a cider brand in a non-cider state. On this episode of the Firebelly Social Show, Duncan Alney talks with Andrea Homoya, the Founder and CEO of Ash & Elm Cider Co., about ways to build a cider market for a brand. Andrea explains how shaping Indiana into a cider state impacted their flavor profiles, how to grow your cider presence to make it more accessible, and how to differentiate yourself through branding and design.
Redefining Frozen Foods With Junea Rocha
Jun 17 2022
Redefining Frozen Foods With Junea Rocha
Junea Rocha is the Co-founder and Chief Marketing Officer at Brazi Bites, a frozen foods better-for-your brand on a mission to spread joyful moments through delicious creations. Junea and her husband Cameron made the first batch of Brazilian cheese bread at home in 2009. Each bite brought a flood of nostalgia to Junea, which sparked an idea to share it with everyone. In 2015, Junea and Cameron pitched Brazi Bites on ABC’s Shark Tank and the Sharks fell in love, making it a must-have in grocery store freezer aisles across the country. In this episode… How does a delicious, frozen, gluten-free, and good-for-you product with simple ingredients succeed in the market? And how do they stay competitive in the industry?  The Co-founder and Chief Marketing Officer at Brazi Bites, Junea Rocha, shares their journey of how they remain successful in the frozen foods industry. As much as brands focus on providing better-for-you products, Junea says they should also focus on taste, company culture, how they market their products, and the relationships they have as a brand. She also shares the challenges and lessons they have learned in running a successful frozen foods brand to help other brands achieve their goals.  On this episode of the Firebelly Social Show, Duncan Alney talks with Junea Rocha, the Co-founder and Chief Marketing Officer at Brazi Bites, about ways to succeed in the frozen foods industry. Junea explains why taste is important in creating your products, the pros and cons of being in the frozen foods industry, how to maintain culture in a fast-growing company, and successful marketing methods.
The Future Of Coffee, Sustainability Stories, And Emily McIntyre
Mar 11 2022
The Future Of Coffee, Sustainability Stories, And Emily McIntyre
Emily Mclntyre is the Founder and CEO of Catalyst Trade, a coffee importing company working to revolutionize the way coffee is traded. Since 2008, Emily has founded multiple coffee businesses. She created the world’s first coffee marketing system and has consulted in nearly every aspect of the coffee supply chain.  Emily is a licensed Q Arabica Grader, Director of the US chapter of International Women’s Coffee Alliance, and an Entrepreneurs’ Organization member. She’s also a martial artist, a pro nonfiction writer, and a creator of speculative fiction. In this episode… Are you struggling to run your business successfully? What if sustainable storytelling is the key?  Emily Mclntyre says that sustainability is the future, but storytelling is how we get there — through interpersonal mediums like words, photos, and videos. A company that thinks of these two elements when making any decision will see success time and time again. This is why — and how — Emily shares her experience in the coffee industry. Focusing on authentic storytelling across all aspects of a brand, Emily is able to connect with consumers and grow her company.  On this episode of the Firebelly Social Show, Duncan Alney talks with Emily Mclntyre, the Founder and CEO of Catalyst Trade, about entrepreneurship and the future of coffee. Emily explains what sustainability storytelling is, the Ethiopian coffee that’s connecting humans across the world, and advice for people trying to get in the coffee industry and make a difference. Stay tuned.
Influence 2022 With Jason Falls
Mar 4 2022
Influence 2022 With Jason Falls
Jason Falls is a leading digital strategist, author of three books, speaker, and thinker in the digital and social media marketing industry. He is the Senior Influence Strategist at Cornett, a company that is keenly focused on the reinvention of advertising creative to drive engaging social content and measurable results. Jason is also the Executive Producer at the Marketing Podcast Network, a company that manages a network of marketing-related podcasts that offer targeted podcast advertising opportunities to brands wishing to reach business marketers.  In this episode… Social media is becoming the new norm in the world. Businesses are going digital — which is creating a need to evolve, learn, and adopt these new ways. Would you like to take your business to the next level and build influence in the industry?  Jason Falls says that people need to leverage relationships with trusted, local influencers to communicate a message to their target audience — also known as influence marketing. Additionally, people and brands should learn how to leverage the opportunities that social media is offering if they want to be successful. But what’s the best way to go about it? On this episode of the Firebelly Social Show, Duncan Alney talks with Jason Falls, a leading digital strategist, author, speaker, thinker, and Senior Influence Strategist at Cornett, about digital marketing. Jason discusses what’s happening on social media in 2022, influence marketing versus influencer marketing, and the role of a content creator in the digital market. Tune in and learn how to successfully market your brand in the digital world.
Changing The World With Second Chance Employment
Dec 17 2021
Changing The World With Second Chance Employment
Rob Perez is the Founder of DV8 Kitchen, a social enterprise restaurant and bakery. DV8 Kitchen is focused on hiring and training people in recovery from drugs and alcohol addiction in order to give them a second chance. Rob believes the world can change for the better if other employees understand the importance of hiring at least one-second chance employee. He teaches how to hire, motivate, and retain second chance employees without wasting your time or money, all while having a higher purpose at work. In this episode… Many people do not have enough time in their week to work, meet family obligations, and give back to their community. What if there was a way to give back, have a social impact, and fulfill a higher purpose at work?  Sometimes learning how to integrate second chance employees into your current organization (without spending more money or time) will leave you with confidence knowing that you are giving people another opportunity. Rob Perez is here to share tips for turning apprehensiveness into confidence to successfully hire and retain second chance employees — and change their life in the process.  On this episode of the Firebelly Social Show, Duncan Alney talks with Rob Perez, the Founder of DV8 Kitchen, about heading a successful business, second chance employment, and giving back to people. Plus, Rob discusses why that’s so important to society. Tune in to learn how DV8 does it, the positive effect on the employees and the community, and how to build an organization with second chance employees.
Strategies For Optimizing Social Media Channels With Duncan Alney And Dr. Jeremy Weisz
Nov 5 2021
Strategies For Optimizing Social Media Channels With Duncan Alney And Dr. Jeremy Weisz
Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan is also the host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better.  Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… There are many social media channels that businesses can leverage for marketing, but the most common ones in recent times have been Facebook, Instagram, and TikTok. Other channels like Pinterest and LinkedIn are often neglected, and what most businesses don't know is that these platforms offer great opportunities for promoting products. According to Duncan Alney, the biggest challenge many brands face with social media marketing is not in joining the social media platforms but in creating the content that drives most engagement from its tribe. His company, Firebelly Marketing, works with such brands to help them create the right type of content that optimizes social media in order to grow, scale, and become more profitable. On this episode of the Firebelly Social Show, Duncan Alney talks with Dr. Jeremy Weisz, the Co-founder of Rise25 Media, about strategies for optimizing social media channels. Duncan explains how his company helps clients improve their online presence, talks about underutilized social media channels, and shares details about some of the clients he has been working with. Stay tuned.
Disrupting The Wine Space: Living The Dream With Just Enough Wines Founder Jessica Hershfield
Aug 27 2021
Disrupting The Wine Space: Living The Dream With Just Enough Wines Founder Jessica Hershfield
Jessica Hershfield is the Founder and CEO of Just Enough Wines, a brand that sells premium, great-tasting wine in the convenience of a can. The cans provide a glass and a half worth of quality wine.  Before founding Just Enough Wines, Jessica was the Senior Product Manager at Lime and Product Operations Manager - Pricing and Fares at Uber. She holds a Bachelor of Arts in Human Biology and Global Public Health from Stanford University. In this episode… There are many benefits — and challenges — associated with entrepreneurship. The journey of building a successful brand requires commitment, self-drive, and the courage to go after your dreams despite all the obstacles you face. As a founder, you have to wear different hats and take on different responsibilities, especially as you start your business. Jessica Hershfield, an entrepreneur and the Founder of Just Enough Wines, is constantly growing and transforming her brand. She knows how important it is to stay competitive, regardless of the industry the entrepreneur operates in. She also knows how valuable it is to build a mission-driven business centered around your core values. So, what steps can you take to differentiate and revolutionize your brand, all while staying true to your core principles? On this episode of the Firebelly Social Show, Duncan Alney talks with Jessica Hershfield, the Founder and CEO of Just Enough Wines, about the value of innovation when building a disruptive brand. Jessica also talks about the importance of having well-defined core values, discusses the benefits of having a supportive community of fellow entrepreneurs, shares tips to manage burnout, and explains how social media marketing helps build brand transparency. Stay tuned.
Monetizing Social Media, TikTok, And The Best Rapper Ever
Aug 20 2021
Monetizing Social Media, TikTok, And The Best Rapper Ever
Marty McDonald is the Co-founder and CEO of Bad Rhino Inc., a full-service social media marketing and digital agency that was founded in 2011. Bad Rhino was recognized as a top social media marketing agency in 2016 and 2017 by the research firm, Clutch. Marty leads the day-to-day strategy of Bad Rhino’s operations and sales processes, as well as its client strategies for craft beer, e-commerce, and golf brands.  Marty is also the author of Great Beer Is Not Enough: How Social Media Can Create Raving Fans & Increase Consumer Demand and the host of the Taps and Tees podcast. In this episode… Over the years, social media marketing has become more and more essential for brands looking to grow their businesses. The emergence of new platforms, such as TikTok, has made competition more intense while also providing avenues for users to consume different types of content. So what do you need to know about social media marketing today? As Marty McDonald says, social media gives individuals and brands a great opportunity to share valuable content with their audience. It allows them to take the reins, grow their customer base, and increase sales. Social media also gives brands a platform to interact with their customers and get first-hand feedback about their products. Now, Marty is here to share his expert tips for leveraging social media for your brand. On this episode of the Firebelly Social Show, Duncan Alney talks with Marty McDonald, the Co-founder and CEO of Bad Rhino Inc., about the evolution of social media and how that has influenced digital marketing over the years. They talk about blending content from different social media platforms, the benefits of storytelling with your marketing, and how to regulate content sharing on the internet. Stay tuned.
Creating Smart Products, Niches, & #Founderlife
Aug 6 2021
Creating Smart Products, Niches, & #Founderlife
Christina Appleton is the Founder of Appleton Consulting and VP of Marketing at Karma Nuts. She is a strategic marketer with a strong background in analytics and operations, having worked as Senior Director of Purchasing & Merchandising at Thrive Market, Director of Business Development at Laurel & Wolf, VP of Operations, Sales & Marketing at Purple Health, and Marketing Manager at Fox Networks Group. Christina is a fourth generation grocer. Her family started a store in Michigan called Appleton Market, which she now runs. She holds an MBA from Harvard Business School and a BA from Northwestern University. In this episode… Many entrepreneurs in the food industry start their businesses out of a desire to satisfy their own needs. With focus and determination, they end up building great brands that help other people live simpler lives.  This is what happened with Christina Appleton. She was frustrated with not finding something tasty and nutrient-dense that she could quickly warm and eat. This frustration (and her vision to help other people find healthier food bites) led to the creation of power veggie bites. She uses ingredients from local farmers in Southern California to create her products that provide the satisfaction of a real meal. On this episode of the Firebelly Social Show, Duncan Alney talks with Christina Appleton, of Appleton Consulting and VP of Marketing at Karma NFounder uts, about founder life and building a food brand. Christina shares her experience being a female founder, talks about her inspiration to create power veggie bites, and explains how Better Box helps support small businesses.
Growing A Beverage Brand
Jul 9 2021
Growing A Beverage Brand
Sid Sheth is the Founder and CEO of Trillium Beverages, the company behind the viral brand, Thirsty Fox. A stickler for detail, Sid brings with him an engineering and systems mindset and tries to put all of his experience to use. His love for everything food and drink is what led him to launch Trillium.  With previous experience working at Amazon, LÓreal, and Clariant Chemicals, Sid has a wide variety of experience across business functions and markets. He holds a B.S in Chemical Engineering from Purdue University and an M.B.A from the University of Washington. In this episode… Building a successful brand requires vision, persistence, and endurance. Entrepreneurs face a lot of challenges but soon realize that experience is the best way to learn how to build a business. Running a business involves a lot of ups and downs which can lead to either emotional stress or joy. When the Thirsty Fox brand was launched in Mumbai, India, it turned out to be a category creator. The country's exchequer did not know how to tax the product because the category did not exist in the country's excise regulations, and therefore meant that the company did not know what to do — until a solution was found. They had already invested a lot of money in production and were ready to start selling. Because they believed in their product, the brand, and the team, Thirsty Fox had the confidence to overcome these challenges and continue building the company. On this episode of the Firebelly Social Show, Duncan Alney talks with Sid Sheth, the Founder and CEO of Trillium Beverages, about successfully growing a beverage brand into a global enterprise. Sid explains how surrogate marketing works in India in the alcoholic beverages industry and how social media and digital marketing help smaller brands promote their products.
Aimy Steadman On Being The Future
Jul 2 2021
Aimy Steadman On Being The Future
Aimy Steadman is the Co-founder and COO of Future/Proof, the creators of BeatBox Beverages. Future/Proof is a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. It was recently named one of Inc. Magazine’s Top 5000 Fast-Growing Privately Owned Companies in America. Aimy is a founding board member and 2021 Board President of the emerging CPG group, Naturally Austin. She has received a handful of notable national and global accolades, most recently Austin Chamber’s A-List 2020 in addition to being featured in a recent book titled The Immigrant Hustle. In this episode… Competing with large established brands can be very challenging for small minority-owned businesses. This is because the big brands have access to substantial budgets that they can use to market their products compared to the smaller brands. They also tend to have more experience in their given industry and therefore know what works best to win customers. According to Aimy Steadman, small business owners have to think outside the box to stay competitive and expand their customer base. She and her team at BeatBox Beverages had to find and adopt the proven strategies used in other industries to build a successful business. They also made an appearance on Shark Tank, which increased demand and distribution for their products. Now, the BeatBox Beverages team has been pivoting whenever necessary to grow the brand. On this episode of the Firebelly Social Show, Duncan Alney talks with Aimy Steadman, the Co-founder and COO at Future/Proof about building a value-based business and giving back to the community. They discuss social media marketing in a competitive industry, creating change in the world, and the value of having unique packaging.
Diana Fryc On The Important Things
Jun 25 2021
Diana Fryc On The Important Things
Diana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo. Retail Voodoo is an agency that helps marketers, founders, executives, and investors in the food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate established brands. Diana has over 20 years of sales and marketing expertise with a demonstrated history of working with CPG brands in food, beverage, wellness, and fitness. In addition, she’s skilled in marketing management, negotiation, sales, and customer relationship management. In this episode… In life, we often get caught up with all the urgent stuff and forget about the important things. But what are the essential things you should focus on — in both your business and personal life?  For Diana Fryc and her work, the important things include being a better-for-you brand, grooming conscious consumers, using business as a force for good, uplifting a diverse range of voices, and recognizing women's ability to do a better job of thinking holistically. Of course, these critical things or values distinguish your brand, but that's if you know how to communicate through different brand channels — including social media. On this episode of the Firebelly Social Show, Duncan Alney talks with Diana Fryc, Chief Sales and Marketing Officer at Retail Voodoo, about the crucial things in brand development. They discuss the elements necessary for building a unique brand, transferring that authenticity to your social media marketing, branding missteps to avoid, and more.
Social Impact by Design (And Wine)
Jun 18 2021
Social Impact by Design (And Wine)
Brandon Hall is the Co-founder and the Chief Branding Officer of ONEHOPE Wine, a state-of-the-art flagship winery in the heart of Napa Valley. Brandon is responsible for the winery’s overall brand strategy, business development, and strategic partnerships. He and seven other co-founders launched the brand out of the trunk of their cars in 2007. Brandon has been helping to transform the company into one of the fastest-growing independent wine brands and one of the top DTC wine brands in the United States. In this episode… Many companies have different give-back programs as their way of trying to impact their community. But some companies are cause-driven by design. ONEHOPE Wine is one such company. Founded by a group of friends who saw firsthand how much impact a bottle of beer can have, ONEHOPE Wine was built with an authentic story behind it.  However, its Chief Branding Officer Brandon Hall says the impact they have made so far could not have been as far-reaching if not for social media. Using different social media tools, they’ve created a community around their brand and told their authentic stories to inspire evangelists for their brand. If your brand looks to make a social impact — and wonders if social media can support your cause marketing — this episode is for you.  On this episode of the Firebelly Social Show, Duncan Alney talks with Brandon Hall, Co-founder and Chief Branding Officer at ONEHOPE Wine, about social impact by design. They discuss what makes a mission-driven brand marketing effective, the elements of a great brand story, the pivotal role of social media to drive social impact, and what cause-driven brands should be doing with their marketing today.