Diana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo. Retail Voodoo is an agency that helps marketers, founders, executives, and investors in the food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate established brands.
Diana has over 20 years of sales and marketing expertise with a demonstrated history of working with CPG brands in food, beverage, wellness, and fitness. In addition, she’s skilled in marketing management, negotiation, sales, and customer relationship management.
In life, we often get caught up with all the urgent stuff and forget about the important things. But what are the essential things you should focus on — in both your business and personal life?
For Diana Fryc and her work, the important things include being a better-for-you brand, grooming conscious consumers, using business as a force for good, uplifting a diverse range of voices, and recognizing women's ability to do a better job of thinking holistically. Of course, these critical things or values distinguish your brand, but that's if you know how to communicate through different brand channels — including social media.
On this episode of the Firebelly Social Show, Duncan Alney talks with Diana Fryc, Chief Sales and Marketing Officer at Retail Voodoo, about the crucial things in brand development. They discuss the elements necessary for building a unique brand, transferring that authenticity to your social media marketing, branding missteps to avoid, and more.