Marty McDonald is the Co-founder and CEO of Bad Rhino Inc., a full-service social media marketing and digital agency that was founded in 2011. Bad Rhino was recognized as a top social media marketing agency in 2016 and 2017 by the research firm, Clutch. Marty leads the day-to-day strategy of Bad Rhino’s operations and sales processes, as well as its client strategies for craft beer, e-commerce, and golf brands.
Marty is also the author of Great Beer Is Not Enough: How Social Media Can Create Raving Fans & Increase Consumer Demand and the host of the Taps and Tees podcast.
Over the years, social media marketing has become more and more essential for brands looking to grow their businesses. The emergence of new platforms, such as TikTok, has made competition more intense while also providing avenues for users to consume different types of content. So what do you need to know about social media marketing today?
As Marty McDonald says, social media gives individuals and brands a great opportunity to share valuable content with their audience. It allows them to take the reins, grow their customer base, and increase sales. Social media also gives brands a platform to interact with their customers and get first-hand feedback about their products. Now, Marty is here to share his expert tips for leveraging social media for your brand.
On this episode of the Firebelly Social Show, Duncan Alney talks with Marty McDonald, the Co-founder and CEO of Bad Rhino Inc., about the evolution of social media and how that has influenced digital marketing over the years. They talk about blending content from different social media platforms, the benefits of storytelling with your marketing, and how to regulate content sharing on the internet. Stay tuned.