Using Market Research to Optimize Your Fundraising with John Morey, Part 1

Fundraising TLC: Unleashing Generosity

Nov 28 2022 • 22 mins

In the first episode of our two-part conversation with John Morey, market research expert and President of Morey Group, we peel back the workings of audience surveys. We examine how collecting data and utilizing various survey elements can help you make sense of your data to better prioritize your fundraising efforts.


Since 1995, John Morey has worked with more than 500 clients helping them do better by improving experiences, maximizing revenue (admission, membership, donor), on more than 3000 projects.

John served as the Treasurer for the AAM CARE committee and CARE Southeastern Representative between 2006 and 2009. John enjoys spending time with his wife and three daughters on the boat, fishing, surfing, and playing golf. He received a Bachelor of Arts in Political Science from the University of Wyoming. He is based out of Mt. Pleasant, SC.

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