The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy

You get leads how? On the latest episode of The Corporate Data Show, Rick is joined by Amarli Monderoy, Lead Generation Specialist for Trans World Compliance. In this post-pandemic era, tune in as they discuss how lead generation has changed over the years, and what is still tried and true. About Our Guest: Amarli is a seasoned strategist, showcasing a talent for spotting solutions before problems even surface. Having successfully transitioned from Construction to SaaS Sales, her journey enriches her insights. From safeguarding digital identities at HackNotice to boosting revenue growth at Chili Piper, her experience is diverse and valuable. Want to chat with Amarli? Find her on LinkedIn!

What's in Your Toolbox? On the latest episode of The Corporate Data Show, Rick is joined by Scott Miller, CEO and Founder of RampedUp Data Solutions. With years of experience between them, listen as Rick and Scott talk about the best and worst tools for flat file data manipulation and analysis! About Our Guest: Scott Miller is the founder and CEO of RampedUp, a trusted business intelligence solution for global marketers. Scott founded RampedUp in 2016 after helping Social123 get started in 2012.  Scott has served as a frontline seller at Oracle Marketing Cloud and Careerbuilder as well as a sales leader at Ceridian and Social123.  He lives outside of Atlanta, Georgia with his wife and two children. If you want to get in touch with Scott, check out www.rampedup.io.

This week, The Corporate Data Show was lucky enough to be joined by Eric Quanstrom, CMO of Cience for our latest episode about Building Your Brand. Tune in as Rick and Eric talk about brand building from the outside in, the Cience (😉)  behind B2B marketing, and FOMO’s cousin…FOMU? About Our Guest: As CMO, Eric focuses his marketing efforts around INBOUND and OUTBOUND strategies incorporating the New Buyer's Journey. His holistic marketing mix always puts the customer first. Eric is a startup executive with an entrepreneurial mindset. Expertise in Brand Building, Voice of Customer (Advocacy Marketing), Marketing Strategy, Sales, Business Development, Lead Generation, Social Media, Content Marketing (incl. SEO), Business Planning for Cloud, SaaS, and B2B software. You can reach Eric on LinkedIn or at www.cience.com.

This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good.  They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI.  Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data industry! About Our Guest: Greg Good has 20+ years of experience in the direct marketing data industry. Greg specializes in assisting marketing professionals and business owners improve the response rates of their direct marketing programs and the effectiveness of their database modeling efforts for both prospecting and retention marketing programs. He is experienced in providing custom solutions for clients’ in three key areas: 1-acquiring marketing data 2-fixing a house file 3-enhancing client files to make them more actionable and targeted improving ROI and responsiveness of marketing campaigns. You can reach Greg on LinkedIn or at www.nsightful.com

This week Rick was joined by Jeff Aucone, Intentsify's new VP of Data Strategy & Partnerships! How do you prefer your data?  These old pals got to reconnect and chat about their thoughts when it comes to data sourcing and partnerships. Listen to their dulcet tones as they talk single-sourcing vs multi-sourcing data sets, the pros and cons of each, as well as their own preferences for data sourcing.  About our Guest: Jeff enjoys exploring data, learning what is available, and then brainstorming as to how it could be leveraged either independently or in combination with other data sets.  He's always searching for data that will optimize a customer’s performance. He was fortunate to join Dun & Bradstreet, and led their data partnerships for the Sales & Marketing Solutions division.  His next data partnerships stint was with Demandbase, where he cared for current data partnerships, and executed new partnerships. He joined Intentisfy most recently as VP of Data Strategy & Partnerships.  You can catch Jeff at jeff.aucone@intentsify.io or on LinkedIn.

This week, Rick sat down with two of Think Data Group's top guys; CEO and Founder Barry Gold, and his Operations Head Mike Valant. Together they share over 80 years of combined industry experience and talk about some case studies you probably haven't considered. Rick even threw some fresh young insight into the mix. Tune in as they talk Big Data, Strategy, and find out about Think Data Group's new Periodic Table of Data Elements! About our Guests: In close to four decades in the data and information industry, Barry Gold has established a reputation for dramatically improving the value and sales performance of companies’ data assets. His specialties include strategic consulting, data sourcing, business partnerships, data product development, market sizing, go-to-market planning, pricing models, target identification and data sales. Over the course of his 40+ year career, Mike Valant has proven that operating with an intense focus on understanding and meeting client needs results in high levels of customer satisfaction and company performance. He has a consistent track record of leading teams to help companies drive growth and profitability across a wide range of industries, and a unique ability to develop and implement solutions to complex business problems. You can find them at www.thinkdatagroup.com, or on Barry and Mike's LinkedIn pages.

When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed.  What you can do with historical data is use it to make your marketing better. Historical data can help you understand what worked and didn't in past interactions.  Rick and Ed both make the important point that a well organized contact list means more useful data in the future. Laziness in list development won't do anything to help your business. As Ed says, "if not maintained appropriately, historical can mean dysfunctional".  If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves. Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio: Ed is a global B2B marketing executive with over 20 years of experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience in technology and process improvement with visionary leadership, he has led the transformation of marketing teams from good to great and has helped establish marketing as a competitive differentiator. At HG Insights, Ed is responsible for strategy, tactics, and programs designed to create interest, demand, revenue, and recognition for HG Insights. To get in contact with Ed, you can find his LinkedIn here. About The Corporate Data Show: The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player. Seeking New Opportunities? Every Market Media is hiring! Check out our careers page for more deets.

This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you an upperhand. If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:David Dulany is the Founder and CEO of Tenbound, a research and advisory firm focused on Sales Development (SDR/BDR) performance improvement. Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs, and The Tenbound Sales Development Conferences held yearly around the world and virtually. He recently published his first book, The Sales Development Framework, now available on Amazon.If you’d like to get ahold of him after the show, you can do so on Tenbound’s Contact Page.About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he and Rick are going to give you some insider knowledge on this hot topic!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:Henry Nevue’s passion for data led him to diverge from the path of formal education, leaving the University of Oregon to launch the company that would become People Data Labs. As Chief Technology Officer of PDL, he’s one of the young leaders shaping the future of the data industry, while building one of the fastest-growing providers of professional and B2B data used across marketing, sales, finance, and HR technology. Outside the office, Henry flexes his creative muscles through his passion for art and music.If you’d like to get in touch with Henry after the show, you can do so on LinkedIn.About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.Guest Bio:Verl has over 20 years of experience in digital brand transformation, including positions at Ancestry, Adobe, and Omniture. Because of this, he excels in promoting growth of SaaS applications, strategy, and corp dev. All of this means he fits right in at Claravine, where he works with brands just like those he used to work for to ensure the integrity of their data through the Data Standards Cloud.If you’d like to contact him after the show, you can do so on LinkedIn or email him at vallen@claravine.com.About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give this a listen.If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:Prior to founding RevBoss, Eric earned his undergraduate degree at UNC Chapel Hill and his MBA at UNC’s Kenan-Flagier Business School. He then went on to found Argyle Social, now acquired by Gravity4, and hold consulting positions with many SaaS companies, like Device Magic and UserVoice. He and his wife Kelly live in Durham with their three young kids, and spend their time renovating their historical home or yelling at Carolina basketball games.If you’d like to get a hold of Eric after the show, you can do so at eric@revboss.com, on the contact page at revboss.com, or on LinkedIn!About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

You might not know it, but Rick sat down with Ray Esteves this week and did you a favor: they threw out a bland, complicated topic surrounding machine learning and decided to discuss ID graphs and whether or not you need them. Not only is this topic much easier on the ears, but it’s likely something many of you may have wondered about yourselves, so hopefully it makes your life a little easier!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio: A long-time player in the industry, Ray garnered tons of valuable experience before becoming CIO of True Influence. He has held just about every acronymed position you can think of, including CDO, CTO, and CIO. Plus, he was co-founder of the V12 Group, and serves on the Board of Advisors of Rebel Visions Corporation. He takes pride in thinking up real-world solutions for the most challenging requests, while ensuring operational teams have tools and processes that add value.If you’d like to reach out to him after the show, you can find him on LinkedIn and Twitter!About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio: Prior to joining SWZD, Liz Ronco spent nearly 10 years holding various leadership positions at Oracle spanning many departments, such as data, analytics, and operational products and systems. In 2018, she took this wealth of knowledge to SWZD, a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data, and quickly established new data-driven experiences and products within the product suite.Since day one, she’s been committed to helping businesses and tech providers make better decisions using data. Thanks to this commitment, she now serves as VP of Product Management and is responsible for SWZD’s product portfolio. What caught our eye most, of course, was her part in launching Intelligent ABM™, an innovative, B2B intent data platform.If you’d like to learn more about SWZD, check out their work at www.swzd.com. Or, if you’d like to connect with Liz, you can do so on LinkedIn!About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

This week, Rick sat down with Dave Wisdom of Exponea to talk customer data platforms, or CDPs. It’s a topic we’ve discussed before, but this time we had Dave loan us some wisdom (sorry, sorry – had to) on what exactly a CDP is and what it does. We know it can be hard differentiate between all the acronyms in the industry, so hopefully this clears some things up!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio: By his own account, Dave Wisdom has been a tech lover since he programmed his Atari 2800XL as a kid. Ever since then, he’s loved anything tech-related and has worked as a DBA, analytics consultant, or marketer of some form since 2006. In 2012, he began an impressive run at companies such as ExactTarget, Salesforce, Braze, and Blueshift, designing and selling complex software solutions to thorny marketing problems. Just over a year ago, he brought these talents to the Bloomreach company, Exponea, where he now serves as the VP of Solutions and Strategy.If you’d like to get ahold of Dave, you can do so on LinkedIn!About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

If you’re a regular listener of the Corporate Data Show, you heard a familiar voice — other than Rick’s — on the podcast this week, as we again spoke with Harrison Tang, CEO of Spokeo. This time, he lent us his insights on the idea of creating a monopoly over private information by siloing it. He’s got lots of ideas about the future of data, so you don’t want to miss this one!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:After earning a B.A.S. degree in Electrical Engineering and Economics and a M.S. degree in Electrical Engineering at Stanford University, Harrison co-founded Spokeo in 2006 with his college roommates, Mike Daly (CTO) and Eric Liang (CIO), in his parents’ basement.With a passion for building products that make users’ jobs easier, Harrison guides Spokeo's product vision to build an experienced team and help the company realize its mission of making the world around us more transparent. Under his leadership, Spokeo’s usership has grown from zero to millions since its inception. You can find him on LinkedIn or any major social media channel under the username, “theceodad.”About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

This week, Rick invited Sandeep Kharidhi of Deluxe to discuss a very simple question with some complicated answers: does data-driven marketing still work? Of course, the short answer is yes, but Rick and Sandeep went on to discuss the topic further. You won’t want to miss out on this insightful conversation, so tune into the pod, tune out from the world, and hang with us for a few minutes!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:A leading expert on financial services and insurance customer acquisition and growth, Sandeep has over 20 years’ experience in data science, predictive modeling, market research, emerging technologies, and interactive marketing. As the General Manager of data and analytics platforms at Deluxe, he uses this experience to assist brands in leveraging data to promote customer growth. He holds a Masters of Science degree in Computer Science from the University of North Carolina – Charlotte, and he is a frequent speaker at various industry events. In addition to his professional endeavors, he’s very active in the local Atlanta community and is on the board of The Empty Stocking Fund.If you’d like to reach out to him after the show, he’d love to hear from you at sandeep.kharidhi@deluxe.com!About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

On this week’s episode, Rick sat down with Kyle York — or at least a computer with Kyle’s face on it — to discuss using data for growth, both literally and metaphorically. Kyle is the CEO and co-founder of York IE, a vertically integrated strategic growth and investment firm specializing in scaling startup companies. That was a lot of technical jargon, but it boils down to this: Kyle knows his stuff when it comes to company growth. So, while a million and one people have covered this topic before, you can bet good money Kyle is about to teach you something none of them ever did.If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:A marketing graduate of Bentley University, Kyle York is co-founder, CEO, and managing partner at York IE™, working with brands such as Auditoria, Finmark, Metadata, and Vetro while reshaping the way in which startups are scaled. Working closely with entrepreneurs, operators and investors, he helps realize their shared ambition to build good companies, create new jobs, grow generational wealth, and impact the world.Advising and investing in over 100 startups over the past decade, Kyle is an active board member at Blustream, CloudApp, and Forcivity, as well as a chairperson at Canvs AI. As if he weren’t busy enough, he is also the co-founder of a 3rd generatio family business, York Athletics MFG, and his most successful startup engagement, Fastly, IPO’d in 2019 and is now valued north of $12B.During his career, Kyle has served as an independent board member for Datanyze (ZoomInfo), Assent Compliance (Warburg Pincus) and Flowtraq (Riverbed). In 2008, he became an executive with Dyn Operations, where he garnered so much success that the company was strategically acquired by Oracle in 2016. As you would expect, he hit the ground running, becoming vice president of product strategy for Oracle Cloud Infrastructure and general manager for Oracle’s Dyn Global Business Unit.Because of his expertise in the global internet, cloud, SaaS, IaaS, and technology markets, Kyle has been featured in publications such as the Wall Street Journal, Entrepreneur, the New York Times, TechCrunch, USA Today, and Wired. In addition, he has appeared on broadcasts such as NPR’s All Tech Considered, NBC’s Today Show and PBS’s Frontline, and spoken at countless global conferences.If you’d like to connect with Kyle or his company, you can do so across all social channels at @kyork20 and @yorkgrowth, respectively.About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

This week on a quick cut of the Corporate Data Show, Rick sits down with Sushant Bhardwaj of SafeGraph to discuss their data compilation and association with Placekey. So, if you've got just 5 free minutes and a will to learn about an awesome initiative, tune in and join the conversation!If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio: Originally from New Delhi, India, Sushant went on to graduate from Penn University in Philadelphia and work in the finance industry. After spending a few years in New York, he relocated to Washington, D.C. where he worked at a sports and wellness consumer startup. Of course, he has ultimately ended up at SafeGraph where he focuses on creating, seeking out, and driving new initiatives. If you'd like to get ahold of him, you can do so at sushant@safegraph.com! About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, fret not, because Alex was happy to give us the inside scoop. So tune in, kick back, and get your daily dose of learning with this episode of the Corporate Data Show.If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:Blending his talents in general management, vision, operations, sales execution, organizational change management, and leadership development skills, Alex Yoder has repeatedly reset businesses and consistently delivered new and sustained growth. Before becoming CEO of Leadspace, he held the same position at Trueffect, Ebiquity, and Webtrends, and was most recently the EVP of Analytics at Merkle, overseeing a 2500-person organization. So, needless to say, he has a proven track record of delivering extraordinary results under extremely challenging circumstances. All of these experiences have made him a results-focused, strategic senior executive with deep experience in marketing, advertising, data and analytics technology.If you’d like to get in touch with Alex, you can reach him at alex.yoder@leadspace.com or find him on LinkedIn!About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to be effective and holistic, so that companies are seeing as much revenue as possible. If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. Guest Bio:Warren Zenna’s marketing career began pre-Google, in 1995. Since then, he’s done a few laps around the entire marketing services industry, with a resume including IMC2, Zeta Global, iCrossing, Publicis Groupe, Havas, and Location Sciences.His consulting firm, Zenna Consulting Group, is a Strategic Advisory that develops and executes marketing strategies for B2B tech firms. As part of this work, he develops go-to market positioning strategies and builds revenue operations of scale through strategic partnerships. He’s currently an executive advisor and fractional Chief Revenue Officer for various clients including Equinox, DailyPay, EngageBDR, Semcasting, and AdvancedContextual. Of course, he most recently launched The CRO Collective, an advisory and training platform for B2B businesses focusing on the success of Chief Revenue Officers. Clients include Semcasting, Ogury, Givsly and MadHive.You can reach Warren on LinkedIn pretty easily, since he’s the only Warren Zenna on the entire platform, or you can email him at warren@crocollective.com!About The Corporate Data Show:The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.