As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to be effective and holistic, so that companies are seeing as much revenue as possible.

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Guest Bio:
Warren Zenna’s marketing career began pre-Google, in 1995. Since then, he’s done a few laps around the entire marketing services industry, with a resume including IMC2, Zeta Global, iCrossing, Publicis Groupe, Havas, and Location Sciences.

His consulting firm, Zenna Consulting Group, is a Strategic Advisory that develops and executes marketing strategies for B2B tech firms. As part of this work, he develops go-to market positioning strategies and builds revenue operations of scale through strategic partnerships. He’s currently an executive advisor and fractional Chief Revenue Officer for various clients including Equinox, DailyPay, EngageBDR, Semcasting, and AdvancedContextual.

Of course, he most recently launched The CRO Collective, an advisory and training platform for B2B businesses focusing on the success of Chief Revenue Officers. Clients include Semcasting, Ogury, Givsly and MadHive.

You can reach Warren on LinkedIn pretty easily, since he’s the only Warren Zenna on the entire platform, or you can email him at warren@crocollective.com!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.