This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good.

They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI.

Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data industry!

About Our Guest:

Greg Good has 20+ years of experience in the direct marketing data industry. Greg specializes in assisting marketing professionals and business owners improve the response rates of their direct marketing programs and the effectiveness of their database modeling efforts for both prospecting and retention marketing programs. He is experienced in providing custom solutions for clients’ in three key areas:
1-acquiring marketing data
2-fixing a house file
3-enhancing client files to make them more actionable and targeted improving ROI and responsiveness of marketing campaigns.

You can reach Greg on LinkedIn or at www.nsightful.com