Lookers into Bookers, The Tourism Marketing Podcast

Tourism Marketing Agency/Tourpreneur

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles. read less
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Episodes

How to Build a Customer-Centric Brand Story
1w ago
How to Build a Customer-Centric Brand Story
In this episode, we explore the art of building a customer-centric brand story that resonates with travelers on a deeper level. Instead of simply selling a product, we discuss how to tap into the emotional desires for escape, transformation, and self-discovery that drive people to travel.We share strategies for crafting compelling narratives that evoke powerful imagery, from describing immersive experiences to using real traveler stories. If you’re looking to connect with your audience and inspire them to embark on their own adventures, this episode is packed with actionable insights to help you create a brand story that stands out.Lookers into Bookers, The Tourism Marketing Blueprint“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl EntertainmentIn today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.Purchase from all good bookstores or direct.
Keeping Customer Attention Without Repetition
Feb 5 2025
Keeping Customer Attention Without Repetition
In this episode, we explore effective strategies for capturing and maintaining customer attention without falling into the trap of repetitive content. We delve into the importance of building relationships through subtle, engaging content rather than hard-selling tactics. From using Google search suggestions to creating fresh, varied perspectives on popular destinations, we share tips on how to keep your content relevant and exciting.We also discuss the power of user-generated content, collaborating with local voices, and staying current with trends. If you’re a tourism business owner or marketer looking to create content that resonates and builds lasting connections, this episode is packed with actionable insights.Lookers into Bookers, The Tourism Marketing Blueprint“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl EntertainmentIn today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.Purchase from all good bookstores or direct.
Switch From Business Travel to B2C
Jan 29 2025
Switch From Business Travel to B2C
In this episode, we dive into the evolving world of business travel and the growing shift toward B2C (Business-to-Consumer) travel. Based on a blog post by Chris Torres, we explore the rise of remote work, workations, and digital nomads, and how these trends are reshaping the way we travel for business and leisure.We discuss how travel businesses can cater to this new breed of traveler by offering curated self-guided experiences, team-building retreats, and strategic in-person events. If you’re a travel operator or business owner, this episode will help you understand how the lines between business and leisure travel are blurring and what steps you can take to stay ahead in this rapidly changing landscape.Lookers into Bookers, The Tourism Marketing Blueprint“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl EntertainmentIn today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.Purchase from all good bookstores or direct.
The Rise of Self-Guided Experiences
Jan 22 2025
The Rise of Self-Guided Experiences
In this episode, we explore the rise of self-guided experiences and how technology is reshaping the travel industry. We dive into why self-guided tours are more than just a trend – they’re here to stay. Chris Torres, a tourism expert, argues that self-guided options are expanding the market and attracting a new type of traveler seeking independence and flexibility. We share success stories from tour operators who are blending digital tools with traditional tours, offering personalized and immersive self-guided experiences. Whether you’re a traveler or a tour operator, this episode is packed with insights into how you can adapt to the evolving travel landscape and capitalize on the growing demand for self-guided adventures.Lookers into Bookers, The Tourism Marketing Blueprint“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl EntertainmentIn today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.Purchase from all good bookstores or direct.
TikTok as a Search Engine, A New Frontier for Tour Operators
Jan 15 2025
TikTok as a Search Engine, A New Frontier for Tour Operators
In this episode, we explore the surprising rise of TikTok as a search engine, especially among Gen Z, who are turning to the platform more than Google to find everything from travel tips to destination inspiration. Join us as we dive into how TikTok is revolutionizing the way travelers discover and book tours, and how tour operators can harness its power to reach new audiences.We discuss the impact of video content, authenticity, and influencer marketing, and share strategies for optimizing TikTok to turn views into bookings. If you’re a tour operator looking to connect with the next generation of travelers, this episode is a must-listen!Lookers into Bookers, The Tourism Marketing Blueprint“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl EntertainmentIn today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.Purchase from all good bookstores or direct.
Boom to Balance, Navigating the Travel Slowdown
Nov 13 2024
Boom to Balance, Navigating the Travel Slowdown
Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry.In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving this shift? Inflation is playing a big role, affecting how often people travel and where they choose to go. We’re also seeing the rise of budget-conscious travel options, restrictions on Airbnb, and the influence of geopolitical events.We’ll explore how these factors are impacting the industry, including insights from the Irish tourism sector and how major sporting events are shaping travel habits. Most importantly, we’ll discuss what tour operators can do to adapt—whether it’s diversifying your offerings, targeting niche markets, or enhancing customer experiences. Join us for practical strategies on navigating this evolving landscape and keeping your business ahead of the curve!Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
What Really is a Brand?
Nov 6 2024
What Really is a Brand?
Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates.In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their experiences with you. And building that perception requires trust, which is earned by consistently meeting and exceeding customer expectations.We’ll explore how competitor analysis can help you position your brand effectively, the importance of adapting to market changes, and why mastering your brand’s path, voice, personality, and identity is key to long-term success. Plus, we’ll discuss the risks of relying too heavily on online travel agents (OTAs) and how it can limit your control over your brand identity. Join us as we unpack what it really takes to build a brand that stands out in today’s competitive tourism landscape!Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
The Real Cost of Managing Your Own Marketing
Oct 16 2024
The Real Cost of Managing Your Own Marketing
Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers.In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll explore why allocating a significant portion of your revenue is essential for building your brand and generating leads in those critical early years.But it’s not just about the money; managing marketing in-house comes with hidden costs, like the time and steep learning curves that can take your focus away from growing your business. We’ll also discuss how marketing costs should decrease as your business gains traction and how outsourcing to an agency can provide the expertise you need for better returns, especially if you’re growing fast or need specialised skills. Stay tuned as we break down the true value of investing in your marketing strategy!Read the full article here: https://www.linkedin.com/pulse/real-cost-managing-your-own-marketing-chris-torres-kk6ke/?trackingId=X1FuqDPFQtqCSXffdQ9COw%3D%3DDownload the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9