Behind the Golf Brand Podcast with Paul Liberatore

Paul Liberatore

It’s like playing a round of golf with some of the most interesting innovators, entrepreneurs, and listening to the stories behind their success. Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their band. I find it intriguing when people are vulnerable and honest about their struggles and success. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf. So come join me on my quest to find the stories Behind the Golf Brand. read less
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Episodes

#129 - Nick Bradley: (World’s Most Innovative Golf Instructor)
Jun 18 2024
#129 - Nick Bradley: (World’s Most Innovative Golf Instructor)
Nick Bradley’s journey to success began with a bang in 1994, when at 23 years old, he became the youngest director at the world renowned David Leadbetter Academy. His swift ascent through the academy’s ranks earned him a position as one of Leadbetter’s most trusted instructors, guiding golfers of diverse ages, handicaps, and swing patterns.Taking a bold leap in 2005, Bradley crossed the Atlantic from his native England to the United States, where he would ultimately establish himself as one of the most renowned and respected instructors on a global scale.His illustrious client list reads like a who’s who of golfing legends, including Tiger Woods, Ernie Els, and Phil Mickelson. With a coaching resume boasting over 400 professional golfers, such as Justin Rose, Sir Nick Faldo, Captain Paul McGinley, and Seamus Power, Bradley is celebrated for transforming Rose’s career, propelling him from a modest ranking of 125 in the world to an impressive 5th.Beyond the fairways, Nick Bradley boasts an impressive track record as a two-time best-selling author, serving as a global authority on golf education for esteemed organizations like the Golf Union of Ireland, the PGA of Great Britain, The English Golf Union, and the Russian Golf Federation.Not limiting his expertise to professionals, Bradley extends his instruction to golfers of all levels and ages, driven by an ardent passion for helping people improve their game. Always willing to share his wealth of knowledge and experience, he stands as an approachable mentor for all who seek his guidance.A true trailblazer in the realm of golf instruction, Nick Bradley’s innovative methods have nurtured some of the finest golfers in the world. His legacy as a pioneering figure in the field is securely etched, with his techniques set to inspire golfers of all levels for many generations.Support the Show.
#125 - Eric Cogorno (YouTuber)
Apr 19 2024
#125 - Eric Cogorno (YouTuber)
In this week's episode, I interview my good friend Eric Cogorno, renowned golf instructor with over 20,000 lessons under his belt and online instructor to over 200,000 players.  With over 100k followers on Instagram and almost 300k on YouTube, Eric is the go-to source for golf instruction. His YouTube videos alone have amassed almost 75 million views. Eric has been featured in Forbes, and pioneered the behind-the-reverse Slice Sequence, the Closed Coil System, Lethal Lag, and many more training programs.  Eric Cogorno’s dad inspired him to become a golfer when he was twelve. He always saw his father go out with his friends for a few rounds on the weekends, and, as most boys do, he wanted to be just like him. So, his dad bought him a junior set of clubs, and he got to work. By the age of eighteen, Eric was attending college at Lehigh University in Bethlehem, Pennsylvania, and working at a local golf course. As fate would have it, one of the professional instructors came in one day and told him how he’d just made $50 from teaching a golf lesson. It wasn’t long after that that Eric decided he wanted to become a professional golf coach himself. Naturally, Eric began his coaching career at the Bethlehem Golf Club, eventually working his way up to assistant pro. In 2017, he started his very own online training sessions called Eric Cogorno Golf, where he uploads helpful how-to videos for golfers looking to fix their swings and fine-tune their mechanics. In the meantime, Eric has kept the pedal to the metal, pioneering game-changing online training programs like theSupport the Show.
#121 - Golf Digest’s Best Young Teacher: Jake Thurm
Jan 22 2024
#121 - Golf Digest’s Best Young Teacher: Jake Thurm
Jake Thurm has been named one of the “Best Young Teachers in America” by Golf Digest for three consecutive years. His students will tell you why. Jake’s instruction offers a unique combination of physical and mental guidance, customized for each student and informed by technology and analytics. He never gives the same lesson twice. A fundamental tenet of Jake’s instruction is that no two players swing precisely alike. Because of this, he works to understand the unique biomechanics of each student. Data allows him to assess and not guess. Then, he tailors his teaching to help his students discover their most natural and effective swing. The Chicago native draws on his deep knowledge of the game as a former all-conference golfer and protégé of legendary instructor Dr. Jim Suttie, as well as from his background in clinical psychology. The result is an innovative mind-body approach that has earned accolades from PGA Tour winners, including Kevin Streelman, James Hahn, Dudley Hart, and Chip Beck. Jake has worked at over 100 PGA Tour events, including all four major championships, and appears on the Golf Channel as an expert commentator.Jake is highly regarded in Chicagoland golf circles as Midwest Director for the USA Junior National Golf Team and Nike Junior Golf Camp Director at Fresh Meadow Golf Club in Hillside. He also operates golf schools at Ruffled Feathers Golf Club in Lemont and is on the Master Staff at Club Champion in Willowbrook. Whether working with PGA pros or promising young players, Jake identifies a common trait in all his students. “They are serious players passionate about improving their game,” he says. “When that’s the case, I’m equally passionate about helping them. And I know I can.”Support the Show.
#118 - Indoor Golf Shop: Rene Delgado (CEO)
Dec 4 2023
#118 - Indoor Golf Shop: Rene Delgado (CEO)
In this week's episode, I interviewed my good friend Rene Delgado, the Founder and CEO of Indoor Golf ShopLike you, the Indoor Golf Shop loves golf, it’s a wonderful game that can bring us together for good times and fierce competition. Like you, the team at the Indoor Golf Shop has played golf for most of our lives – it’s timeless and has given us many great memories shared with friends and family.In 2017, they saw an opportunity to offer golf simulator packages and indoor golf solutions to golfers. It started with their purchase of a golf simulator, and they soon realized there must be a better way than the frustration they experienced during that process. The Indoor Golf Shop was born, and they made the commitment back then that still stands today – their business will be defined by providing extraordinary customer service and offering exceptional products of the highest quality.Today, their team strives to deliver on that promise every day. Within their 50,000 square foot corporate headquarters located in Celina, Texas, just north of Dallas, is our sales office, manufacturing facility, shipping and receiving department, and warehouse. This online store is only part of a diverse business that also includes custom home golf simulator design and installation, commercial golf simulator services, and contract manufacturing for leading golf technology brands.They are fortunate to partner with many inspiring companies and mission-driven individuals and know that their success results from these important collaborations. Because of their incredible partners, talented team, and amazing customers, they earned the No. 400 on the annual Inc. 5000 List, the most prestigious ranking of the fastest-growing private companies in America.Support the Show.