Marketing Operations: Balance ambition with well-being (podcast episode #100)

How I Made it in Marketing

Jun 6 2024 • 43 mins

How I Made It In Marketing is not about marketing.

Not really.

It’s about marketers. And the funny thing about marketers is that we’re not just marketers, we’re also human beings. So to succeed as marketers, we also have to be successful humans.

Which is why I always love a lesson like – ‘Balance ambition with well-being.’

To hear the story behind that lesson, along with many more lessons and stories from throughout her career, I talked to Jordan Welby, Director of Marketing Ops at Cella by Randstad Digital (

Cella is owned by Randstad. Randstad is a publicly traded company that generated 25.4 billion euros in revenue in 2023.

Welby oversees operations for a marketing team of 11, including two direct reports.

Stories (with lessons) about what she made in marketing

Here are some lessons from Welby that emerged in our discussion.

  • Inconsistent branding dilutes the message
  • Successful mergers require integration and alignment around strategy, goals, and team structure
  • Launch campaigns based on data, not personal preference and assumptions
  • Balance ambition with well-being
  • Take someone under your wing
  • The true essence of being a marketer is the ability to inspire, empathize and ignite a spark

Discussed in this episode

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