Unconditional Gifts: The Key to Influence - Part 1

Connect & Convert: The Sales Accelerator Podcast

Apr 19 2024 • 18 mins

When is a gift not a gift? This episode explores the intricacies of the law of reciprocity and how it applies to sales and marketing. Learn the key elements that differentiate a true gift from a conditional offer and how to effectively use genuine gifts to build relationships and influence others. Discover the power of unexpected, meaningful, and personal gestures in your sales strategy.