How To Use The Liking Principle to Grow Your Business

Connect & Convert: The Sales Accelerator Podcast

Dec 8 2023 • 23 mins

In this sales and marketing podcast, hosts Dennis Collins and Leah Bumphrey discuss the psychology behind the principle of liking and how it can be used to influence customers. They explore research on the halo effect, similarity bias, physical attractiveness bias, and the power of compliments, explaining how these psychological principles can be ethically leveraged in business to build rapport, trust, and relationships with potential customers. Practical tips are provided for implementing liking strategies into marketing campaigns.