Say It Skillfully® is a show that helps you to benefit from Molly Tschang’s expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. Episode 170 features the amazing writer, PR expert, and author Michael Levine. Michael joins the show for a short conversation about how he grew his PR firm, founded on a tiny borrowed desk in a hair salon, to become legendary in the media world, representing 58 Academy Award winners, 34 Grammy winners, and 43 New York Times Best Sellers. He shares what it took to succeed, top learnings from his journey (including that difficult conversations are needed as the only ones we truly grow in), his regrets, and what makes for a great story. Don’t miss insights from a man deemed the “Michael Jordan of entertainment P.R.” from an over 40 year career at the top of his field that’s still going strong. Next, Jim calls in and brilliantly encapsulates what Michael shared in “one word”: discipline! Then, as a baby boomer, he shares a big struggle that he has connecting with the “GenXYZers.” Chuckle at how his over-caffeination got the better of him, and on a serious note how he learned the hard way the imperative of engendering trust. (23:50) Then Heidi, a breast cancer survivor who dedicates all her free time to patient advocacy, shares her conundrum of companies sponsoring panels for cancer awareness and education where everyone is compensated with travel and stipends, except the “patient advocates” (who frequently add the most value to patients and their families!). Hear ways to turn the tables as we cover options for people like Heidi to advocate for themselves. (41:25) Molly’s thought for the week: The fierce urgency of necessity can drive greatness.