Lexi is the Founder and CEO of @waxon Laser +
Waxbar, an innovative beauty concept specializing
in hair removal. WAXON was created for clients on-
the-go looking for convenient and high-quality
services without the steep price tag.
Launched in 2012, WAXON Laser + Waxbar now includes 15
locations across the country, with plans for further
expansion in 2023. In 2019, Lexi saw a gap in
women’s intimate skin care and developed a
product line specifically for women; South.
Containing only clean beauty ingredients, South is
created by Women for Women, made in Canada
and covers all below the belt skin care needs.
Recently adding ‘podcaster’ to her resume, Lexi
launched a blog turned podcast called, @wegotherepodcast – where there is no such thing as TMI.
Inspired by women everywhere who have intimate
questions and not enough answers. A champion for
empowering women in business, Lexi has been a
keynote speaker and panelist for various
organizations and preeminent universities including
the Rotman School of Management and Queen’s
University, providing entrepreneurial advice and
inspiration to aspiring female leaders.
She is passionate about giving back to her community,
supporting several non-profits including One Girl Can. Lexi is also featured regularly in the media speaking to beauty trends, how to run a successful business and life as a female entrepreneur. Lexi
resides in Toronto with her husband and four children - daughter, Piper, son, Clark and twins Violet and
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