Chris Sanderson 'The New Extraordinary: making better futures happen for global businesses'

The New Abnormal

Sep 18 2022 • 1 hr

In this episode of #TheNewAbnormal, I interview Chris Sanderson, co-founder of The Future Laboratory, one of the world's most renowned futures consultancies.

Via their unique blend of trend forecasting, consumer insights, foresight, brand strategy and innovation, they inspire and future-proof organisations. Clients include Louis Vuitton, Google, L'Oreal, Facebook, Diageo, Spotify, Unilever and Nissan.

Chris discusses the practicalities of running a forecasting business, and a range of issues that the Future Lab have identified as of being of direct importance on a social/cultural/business level, as they relate to brand futures and brand strategy.

So we talk about trends such as the 'Pleasure Revolution', 'Cultural Triangulation', the 'Transformation Economy' along with his viewpoints on the focus that this series has taken around 'Hope, Community & Resilience'.

And, of course, Chris acknowledges the ever-present influence of the mighty William Gibson. The Future Laboratory have built a reputation for being incredibly dynamic, and this episode reflects on their success.