Starting any business is a highly complicated endeavor. In the start-up space, where stakes are higher and more competitive than ever, businesses need guidance to survive and stand out from the crowd. Today's guest draws on her vast career experience to provide expertise to businesses at pivotal phases in their development.
This week we sit down with Alison Lange Engel, a partner at Greycroft. Greycroft is a venture capital firm that invests in early and growth stage technology companies, primarily across consumer enterprise software, FinTech and health-tech. They manage over 2 billion in capital and made more than 200 investments, including household names like Venmo, The Real Real, Goop and Bumble.
Alison joined Greycroft in 2019 and focuses on early stage companies in FinTech and their active investments include Cardless, Clasha, Spectrum Labs, and Toggle, among others. She has 20+ years of experience leading, structuring, and scaling high-growth businesses.
Prior to Greycroft, Alison held positions as the VP of Marketing at LinkedIn, where for six years she had a broad impact on their advertising business unit, and then as the first chief marketing officer at Stripe. Before that, Alison was an investment banker at Goldman Sachs, focused on media, entertainment, and consumer sectors. Her media background includes HBO and the CBS television network, where she worked in sales and programming roles. She holds a BA in communications from UCLA and an MBA from Wharton.
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