Ep 215: AKNF - How Unilever Launches New Products in 39 Days with Selina Sykes, Elliot Roazen and Rob and Dan from Pilothouse.

DTC Podcast

Jul 1 2022 • 37 mins


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Welcome to All Killer No Filler on the DTC Podcast.


When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out.


Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes.


Today we went deep on how Unilever thinks about new business development, why they're throwing out the century-old playbook on how to launch new products, and going with a much more streamlined, iterative, and innovated process that Selina and Elliot are pioneering with help from expert vendor's like Pilothouse's Amazon team.


Work with Pilothouse ➝ https://directtoconsumer.co


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