Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One

DTC Podcast

Jul 11 2022 • 35 mins

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Today we’re getting intimate with gen Z entrepreneurial icons Jake Lewin and Oliver Brocato from Tabs Chocolate, the makers of one of the most viral DTC products I’ve ever seen, growing quickly to 7 figures in its first year, without spending a dime on paid ads.

Break. Bite. Bang ➝ https://tabschocolate.com

By combining two of the world’s favorite things, Sex and Chocolate, Jake and Oliver created that was engineered from Day one to grow though virality.

  • How to build a product that engineered for virality
  • How the cheeky packaging with a few well placed emojis drives virality
  • How to sustain virality with micro-influencers
  • The influencer strategy that turns creators into “franchises” in a way that locks them in as distribution channels…

This one blew my mind, happy to report “the kids are alright” on with the show.

Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video