Ep 214: Death Wish Coffee's Will Critcher Spills The Beans

DTC Podcast

Jun 27 2022 • 53 mins


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Hello and welcome to the DTC Podcast, I’m Eric Dyck

Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher.

https://deathwishcoffee.com

Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going.

Will is a performance marketing veteran, so this podcast is filled with usable advice like:

  • How team alignment on the retail side of the business has created a halo effect in the DTC world
  • The Superbowl ad experience, and what it did for DeathWish
  • Why their super-premium designation and tagline “the strongest coffee in the world” has been essential to their growth
  • How the addition of a quick shop has exponentially increased the size and rate of their add-to carts
  • And why Will would direct our $50K grant to a Pornhub test…


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