Ep 224: The Incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview]

DTC Podcast

Aug 1 2022 • 34 mins

In today's BONUS cast we're catching up with CMO and Co-founder of Tru Earth and friend of the DTC Podcast, Ryan McKenzie.

Ryan has agreed to join us at C-Suite Mastermind for DTC Founders and Execs in Victoria BC, Sept 21-23 as a growth mentor to our attendees

See you at C-Suite: https://directtoconsumer.co/c-suite-mastermind (limited seats available)

Subscribe to Ryan's YouTube Channel! https://www.youtube.com/watch?v=NKam1y1lCT8

Today's podcast a sampling of the material Ryan will be covering at C-Suite, including:

How to hack density with ads and retail

How to approach a downturn in CPG

What's old is new again

Things to split test on your PDP

You'll also hear a breakdown of Ryan's history with attending masterminds and what you can expect to get out of C-Suite Mastermind, Victoria BC, Sept 21-23

https://directtoconsumer.co/c-suite-mastermind (limited seats available)

Stay tuned for more podcasts with C-Suite mentors like Sean Frank, Elliot Roazen and Taran Ghatrora!

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Watch this interview on YouTube - https://dtcnews.link/video