Welcome to another episode of the Tourism Academy Podcast! I'm your host, Stephen Ekstrom, the CEO and co-founder of Tourism Academy. Today, we have a fascinating interview with Tammy Canavan, President & CEO of Visit Seattle, a seasoned professional with over 35 years of experience in the Destination Marketing Organization (DMO) space.In this enlightening conversation, Tammy shares her deep love for Seattle and how it aligns with her values. Living right downtown, she enjoys the vibrant atmosphere and the myriad of things to do and see. What surprised her most about Seattle, despite her extensive experience, was the incredible number of stakeholders invested in leaving a positive legacy for the community.Tammy opens up about her personal and professional legacy, expressing her desire to have a positive impact on people's lives, both personally and professionally. As she nears retirement, her goal is to make this role at Visit Seattle her final stop on the adventure before she can travel freely.We delve into the importance of tourism in contributing to the economic vibrancy of the community. Tammy emphasizes that tourism is not just about visitors; it's about community and legacy. She highlights vital projects on Seattle's waterfront, creating open and accessible spaces for the public and hosting events like the NHL Winter Classic that enhance the community's experience.We explore the challenges of resident sentiment and the extra effort needed to engage the local community. Tammy shares anecdotes about misconceptions residents may have about the tourism industry, emphasizing the importance of telling a deeper story and building community pride through partnerships with local media.Drawing from her extensive travels, Tammy reflects on the concept of a "sense of place and welcome." She discusses how the perception of welcoming evolves with maturity and experience, emphasizing the importance of connecting on a deeper level through shared commonalities.Tammy sheds light on the diverse nature of the tourism industry, describing it as a lifestyle and a way of life. From her early days as a hotel dishwasher and reservation agent to her current role as CEO, she underscores the passion required to thrive in the industry. She encourages aspiring professionals to explore what excites them.As the conversation unfolds, Tammy shares insights on the magical aspects of the tourism industry, where welcoming newcomers is a shared passion. She encourages those curious about the industry to reach out to professionals and emphasizes the willingness of the community to share experiences.Tammy reflects on her inspirations in the industry, expressing gratitude for mentors like Rick Antonson and Maura Gast, who have provided guidance and support throughout her journey. She acknowledges the challenges of leadership in the DMO space, where opportunities abound, but the need for sleep and family attention limits capacity.In a candid moment, Tammy reveals her desire to continue evolving as a leader, inspiring others, and prioritizing what's truly important. She acknowledges the difficulty of saying "no" and emphasizes the importance of expressing love, appreciation, and pride to those around her.As we wrap up this insightful conversation, Tammy reflects on her wish list, and I share my thoughtsBusiness Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, sits down with Tony Lyle, the Executive Director of Visit Galveston. Join them as they explore Tony's remarkable trajectory from a ski rep in Vermont and Tahoe to leading tourism efforts in the charming town of Galveston.Tony shares insights into the dynamic nature of the tourism industry, emphasizing the importance of selling dreams and creating emotional connections. Reflecting on his earliest travel memories, Tony takes us back to skiing in Austria and family holidays in Ibiza, highlighting the enduring power of sensory experiences in shaping our recollections.The conversation delves into Tony's unexpected entry into the Destination Marketing Organization (DMO) world, where he discovered the intricate art of not just selling a resort but an entire destination. Discover what surprised him the most about Galveston and why he believes it's one of the friendliest places in the U.S.As a seasoned professional, Tony provides valuable advice for those starting their careers in this "hidden industry," stressing the importance of networking and genuine curiosity about others' stories. Uncover surprising facts about Tony, from his past as a radio presenter to solo travels in North Korea.Learn about Tony's continuous pursuit of learning, both professionally and personally, as he navigates the complexities of leadership in a medium-sized DMO. From his love for exploring diverse cultures, especially in Africa, to the spiritual connection he finds in the natural beauty of Galveston, Tony's passion for his work shines through.Tune in to discover Tony's perspective on luxury experiences and the unique charm of Galveston, a place where the island's dimensions stretch far beyond its physical size. Finally, explore the most rewarding aspects of Tony's work, where team collaboration, partnerships, and the art of storytelling take center stage.For more insights and to explore Galveston's wonders, check out visitgalveston.com. Join Stephen and Tony on this enlightening journey through the world of tourism, where every destination has a unique story waiting to be told.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Welcome to a new episode of the Tourism Academy's Business Class Podcast, where we connect with inspiring individuals in the tourism industry. In this episode, we had the honor of speaking with Karly, the Senior Marketing Manager of Travel Butler County and a proud member of Destination International's prestigious "30 under 30."Karly shared her incredible experience attending the annual convention in Dallas, where she had the opportunity to meet fellow 30 under 30 members and other industry professionals. She emphasized her love for connecting with people from all over the world and sharing her passion for tourism and travel, underscoring the power of travel in connecting people and places.What sets Karly apart is her journey into the tourism and Destination Marketing Organization (DMO) space, which she fell into by accident. However, the longer she works in this field, the more passionate and inspired she becomes to get more involved. Karly's childhood memories of visiting Gatlinburg, Tennessee, with her parents every year, despite financial constraints, showed her the lasting impact of travel experiences.Karly's colleagues describe her as reliable, up for new challenges, creative, innovative, and a self-starter. She spoke highly of her mentor and boss, Tracy, who transitioned from VP of Marketing to CEO and President and continues to provide outstanding leadership, compassion, and creative ideas.One of the surprises Karly encountered in her journey was the competitive nature of the 30 under 30 group, with over 80 applicants vying for just 30 spots. Despite the competition, she found that they shared similar interests and faced similar challenges in their work.Karly expressed her desire to learn to play the guitar, even though she claims not to have a "musical bone in her body." She also hinted at having various interesting hobbies and hidden talents.As someone who grew up near Butler County in southwest Ohio, Karly, a University of Cincinnati alum, admitted she wasn't familiar with all the local attractions before working with Travel Butler County. She now loves exploring the fun and exciting activities within 30-45 minutes of her location, emphasizing the sense of community and the philosophy that "we is greater than me."Karly also highlighted some unique attractions in Butler County, such as an adrenaline-pumping skydiving experience and Jungle Jim's International Market, a 6-acre grocery store that's an amusement park of food, featuring products from around the world.She shared a piece of advice from the renowned Maya Angelou: "My mission in life is not to simply survive but to thrive." This quote reminds her of the importance of thriving in life, even amidst the daily grind.For new professionals, Karly encourages them not to be afraid to say "yes" to opportunities that take them out of their comfort zone. She believes these experiences help them meet people, explore new places, and encounter unexpected things.In a lighthearted note, Karly discussed the "Donut Trail" in Butler County, featuring 13 mom & pop donut shops. An astonishing 37,000 people have embarked on this delightful trail, and Karly's personal favorite is the strawberry glazed donut. She also recommended Oxford Donuts for the best cake donut.To plan a visit to Butler County, makeBusiness Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Welcome to another exciting episode of "Business Class," the podcast that delves into the hidden stories and insights of the tourism industry. I'm your host, Stephen Ekstrom, CEO of Tourism Academy, and today, we have a remarkable guest, Kristin McGrath, the Executive Director of Visit Pasadena, the Pasadena Convention & Visitors Bureau. Kristin has had a fascinating journey, from studying art history to becoming a leader in destination marketing. Join us as we explore her path, her love for the West Coast, and the heart of her work in tourism.Kristin shares her transition from Providence to the West Coast. She spent nine years in Providence and now can't get enough of the West Coast weather. However, she confesses missing certain East Coast delicacies like clam chowder, mussels, and oysters. Her journey to becoming an Executive Director, complete with supportive bosses, is truly inspiring.Kristin's career in destination marketing began as a graduate with an art history degree. She had a chance encounter with someone from a CVB; the rest is history. She emphasizes the importance of making visitors feel welcome and having a memorable experience.Kristin discusses the challenges she faces in staffing and operational decisions. She also reveals the greatest misconception about destination marketing. It's not just about fun and travel; it's about economic development and positively impacting the community.Kristin shares her childhood aspirations of becoming a flight attendant or cruise director, inspired by "The Love Boat." She emphasizes the importance of laughter and enjoying the work while taking it seriously. She believes in sharing the unique aspects of a destination with pride.In a lighthearted moment, Kristin shares an embarrassing professional story and reminds us to laugh at ourselves. She discusses her recent professional achievements and hints at the exciting adventures on her horizon.Kristin reveals her quirky juggling talent and the humorous backstory behind it. This talent is a testament to her competitive spirit and willingness to embrace challenges.Kristin's journey in destination marketing is a testament to the unexpected paths that life can take. Her passion for her work, dedication to welcoming visitors, and love for laughter make her a true asset to the industry. We're excited to see what her next big adventure holds.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this captivating episode of the Tourism Academy Podcast, your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, embarks on a thought-provoking conversation with Julie Freeman, the EVP & Managing Director of MMGY NJF. Join us as we dive deep into Julie's extraordinary journey in the tourism industry and unveil the intricacies of travel public relations.Julie's story begins with a lucky start in tourism during her teenage years when she seized an opportunity to study abroad in Spain. Little did she know that this experience would ignite her passion for travel and set her on a path of exploration and cultural immersion. She learned from her study abroad program that the world is vast and small, filled with opportunities to embrace different cultures and ways of life.Julie's love for learning and experiencing new places and cultures shines through as she discusses her travels from the Maldives to Egypt and beyond. She shares her fascination with the beach, cultural experiences, and the joy of delving into history and local cuisines.Discover how Julie's journey unfolded as she transitioned from wanting to work in travel, initially considering careers as a flight attendant or cruise ship crew member, to finding her calling in travel public relations. Her path was paved with opportunities to explore the world and build lasting relationships.Julie also imparts valuable insights into the world of public relations, emphasizing the importance of understanding objectives, crafting unique messages, and building meaningful partnerships. She reflects on the challenges posed by the COVID-19 pandemic and how her team adapted to changing dynamics.Listen as Julie discusses the evolving media landscape and the art of storytelling in travel PR. She highlights the significance of mentorship and giving back to the industry, sharing wisdom for those just starting their careers.Join us in this inspiring conversation as Julie Freeman opens up about her life's journey from Dallas to New York City and the teachers and mentors who shaped her path. Get ready to be inspired and learn from Julie's wealth of experience in travel and public relations. This episode promises to be a treasure trove of insights for anyone passionate about the tourism industry.Let Stephen Ekstrom and Julie Freeman take you on a captivating voyage into travel and public relations.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, the CEO and co-founder of The Tourism Academy, delves into a fascinating conversation with Geoff Freeman, President & CEO of the US Travel Association. Get ready to explore Geoff's remarkable journey and insights into the world of travel and leadership.Geoff Freeman shares his unique path, starting from his roots in Wisconsin, where his desire for warmer horizons led him to California for school and eventually to Washington, D.C., where he's spent 26 years crafting his career in public policy without a strict plan in mind.I'd like you to please discover how Geoff's family vacations, centered around soccer tournaments, opened his eyes to opportunities beyond his hometown. Through travel, he found courage and a passion for trying new things, and he discusses how travel can inspire perspective, optimism, and a thirst for exploration.Geoff reflects on some of his most outstanding career achievements, including a thrilling moment in Macau and receiving news of the Supreme Court's decision to lift the ban on sports betting, a game-changing win for the industry. He also shares his involvement in creating Brand USA and the blueprint for the TSA, both pivotal moments in travel.Looking ahead, Geoff discusses the challenges facing the travel industry, such as air travel woes and long wait times for passports and visas. He also emphasizes the need to highlight the essential role of the travel industry in personal development, community growth, and economic prosperity.Geoff offers valuable advice to his younger self, stressing the importance of patience and humility, which he believes are keys to effective leadership. He encourages those interested in the travel sector to embrace every opportunity as a chance to learn and grow.You can learn more about the US Travel Association and Geoff Freeman's vision for the industry, which involves collaboration, ambition, and empowerment. He emphasizes the importance of growing the travel "pie" and building robust business plans to secure a share.Discover Geoff's favorite aspect of his job – working with passionate individuals in the travel industry who are driven to make a difference. He shares his admiration for various industry leaders and their diverse approaches to leadership.As the episode concludes, Geoff expresses his hope for the future of the travel industry, highlighting its unique ability to inspire excitement, create connections, and stand as an essential sector. Take advantage of this engaging conversation that offers a deep dive into the world of travel and leadership.Please join Stephen Ekstrom and Geoff Freeman as they explore the travel industry's past, present, and future on the Tourism Academy Podcast.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Join us in this captivating podcast episode as The Tourism Academy's Stephen Ekstrom dives into the vibrant city of Cincinnati with a remarkable guest, Julie Calvert, President & CEO of Visit Cincy. Julie's journey into destination marketing is a fascinating tale of serendipity, starting as a journalist and eventually leading her to helm one of the city's most influential organizations.Discover how Julie, a seasoned professional with a penchant for taking calculated risks and a strategic mindset, repaired Cincinnati's image after adversity. Her dedication to building trust within her team and her passion for her hometown shine through as she shares her experiences and insights.Beyond her role in tourism, Julie is a multi-talented individual, proficient in playing both the drums and bass guitar. She's also intrigued by the potential of AI in destination marketing, recognizing its transformative power when managed correctly.Julie's deep connection to Cincinnati is evident as she discusses the city's thriving arts, culture, and culinary scenes, all complemented by a strong sense of civic pride. She challenges the misconception that destination marketing doesn't make a difference, emphasizing the importance of teams like hers in shaping perceptions of cities.In this episode, you'll also hear about Julie's inspirations, her favorite quote from Maya Angelou, and her upcoming vacation plans to Florida with her husband. Her enthusiasm for exploring new places and enjoying life's moments is infectious.Julie shares her wisdom with young professionals, encouraging them to follow their passions and prioritize happiness in their careers. She exemplifies how being authentic, resilient, and dedicated can lead to success in the tourism industry.Tune in for an engaging conversation about the heart and soul of Cincinnati through the eyes of a leader who is deeply committed to her city and its continued growth. Whether you're a tourism enthusiast or simply curious about the journey of a CEO in the industry, this episode offers valuable insights and a genuine sense of Cincinnati's allure.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this enlightening episode, join us as we delve into hospitality and tourism with Dr. Robert Donato, Assistant Professor and Hospitality Program Manager at R. Motwani Family Academy of Hospitality & Tourism Management at Broward College. Dr. Donato, a New York native who found his way to Broward County and back, shares his incredible journey from the bustling world of hotels and restaurants to the fulfilling realm of education.Discover the greatest misconception in the hospitality industry through Dr. Donato's eyes and hear about his transition from operational milestones to the joy of teaching. Learn how he collaborates with the Motwani Foundation to bring enriching opportunities to students, making Broward College stand out with its unique array of programs and initiatives.Dr. Donato's passion for teaching and the industry shines as he discusses the importance of practical experience and nurturing that "light bulb moment" in students. Join us as we explore his vision for the industry's future, overcoming challenges and welcoming travelers back with personalized experiences.Intriguingly, we touch on the changing landscape of hospitality in the digital age, emphasizing social responsibility and sustainability. Dr. Donato also expresses his gratitude to the Motwani family and highlights Broward College's exceptional curriculum.You can engage with an industry expert dedicated to shaping the future of hospitality education and advancing the industry. To learn more about Broward College and the Motwani Foundation, visit broward.edu, or contact Dr. Robert Donato directly at rdonato@broward.edu.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this episode of the Tourism Academy podcast, join your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, as he sits down with Rob O'Keefe, the driving force behind See Monterey's remarkable rebranding journey. Rob, the mastermind behind "Find Your Way Here," shares insights into his inspiring career and the pivotal moments that brought him to where he is today.Rob reflects on his journey and emphasizes continuously evolving and aiming high. As a proud father of three, he hopes to instill curiosity and imagination in his children, knowing that these skills can open doors, especially in tourism.One of Rob's career highlights was relaunching See Monterey's brand during his tenure as CEO. He discusses how the pandemic, while a tragedy for many, allowed his community to refocus on the significance of travel, hospitality, and experiences. Rob's commitment was to emerge stronger from the crisis, resulting in a leaner, more focused organization with unparalleled community collaboration.Discover Rob's three essential lists for success: the to-do list, the "what's possible" list, and the "what not to do" list. Learn how these lists help him and his team navigate the complex world of destination management.Rob's guiding light question revolves around inspiration. He believes in inspiring others to achieve beyond their perceived limits within his organization and the destination itself. He's passionate about watching people experience his destination, even if it means playing tourist himself.Rob credits mentors, including board members and former colleagues, for shaping his career. He also draws inspiration from sports figures like Patrick Mahomes and the supportive community of Chiefs fans.For those considering a career in hospitality and tourism, Rob offers valuable advice: work on raising awareness about the industry's diverse opportunities and their impact on communities. He encourages young professionals to explore various paths and never stop learning.Rob shares his passion for gaining knowledge through reading and engaging conversations as a voracious reader and lifelong learner. He believes that continuous learning is essential in a rapidly evolving industry.Looking ahead, Rob is set on learning to play golf and achieving a better work-life balance. He recognizes the interconnected nature of work and personal life and is committed to improving this balance.Rob concludes with a powerful message about the importance of the tourism industry. It's a career that gives back to the community, focusing on residents' quality of life and vitality. "A career in tourism is, in many ways, a career in giving back to the community."Take advantage of this insightful conversation between Stephen Ekstrom and Rob O'Keefe, where they delve into the heart of tourism, rebranding destinations, and the profound impact of the industry on communities. Tune in and "Find Your Way Here."Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this episode, join The Tourism Academy's CEO & co-founder, Stephen Ekstrom, as he sits down with Paul Ouimet from MMGY NextFactor, a distinguished figure in the tourism industry, and explore his illustrious career's fascinating twists and turns. From aviation and transportation to a pivotal role in founding a consultancy specializing in border processes and air services development, Paul's journey is one of diverse experiences and relentless dedication.Paul's claim to fame, "Destination Next," took the tourism industry by storm a decade ago. He shares the secrets of its success and how he leveraged insights from other sectors to reshape tourism. Get ready to delve into the nitty-gritty of strategic planning and scenario modeling that transformed how we approach destination management.But it's not all about business. Paul opens up about his most rewarding experiences, like his remarkable work in Puerto Rico, aiding in strategic recovery after Hurricane Maria. Discover what truly drives him – the pursuit of consensus and togetherness in board retreats with shared goals.The conversation continues beyond work. Paul's childhood and the mentors who believed in him shaped his incredible work ethic. Hear heartwarming stories of kindness from strangers and the importance of mentorship in his life. And, of course, he took advantage of the life-changing travel experience that shifted his perspective on sustainability and our planet.Paul offers invaluable advice for those starting their careers in three phases: learning, capitalizing, and giving back. It's a candid conversation filled with wisdom, inspiration, and a call to focus on the positives and opportunities that lie ahead.Tune in to this episode to find out about a man who has left an indelible mark on the tourism industry and continues to inspire us all.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this episode of Business Class by The Tourism Academy, we sit down with Steve Paganelli, Head of Americas at TripAdvisor, for a candid conversation about his journey in the travel and tourism industry. While today, he's at the forefront of one of the most influential travel platforms, Steve's path to this role was anything but conventional.Steve shares that he originally aspired to be a doctor or lawyer, but life had other plans. He ventured into college with dreams of studying international business or foreign relations, only to find himself drawn into travel and tourism. For Steve, this industry is about more than just business; it's about building meaningful relationships.His career in travel began serendipitously when he took a campus job at a conference center. This initial step led him on a journey through destination management organizations (DMOs) in Connecticut and beyond for 13 years. Eventually, he transitioned to the private sector, exploring the digital landscape.Steve's enthusiasm for the travel industry stems from its profound impact on communities. He's passionate about preserving the essence and quality of life in these places and emphasizes the importance of the people involved—passionate, talented individuals, from teams to bosses to customers.As a constant traveler, Steve understands the ups and downs of the travel experience. He recounts how technology and platforms like TripAdvisor have transformed travel, making it more seamless and enjoyable. He shares a recent experience that exemplifies the power of user-generated reviews and modern travel tools.Beyond his career, Steve reflects on his move to Pittsburgh, his admiration for industry leaders like Maura Gast and Tammy Blunt, and the importance of staying connected and open to learning throughout your journey.In this insightful episode, Steve imparts valuable advice for newcomers to the industry: follow your passion, make connections, and maintain them, as you never know where your next lesson will come from. He also discusses the significance of patience and grace in challenging situations.Join us for this engaging conversation with Steve Paganelli, where we explore his journey, his passion for travel, and his vision for the future of the travel and tourism industry.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Join The Tourism Academy | tourismacademy.org in this enlightening episode as we sit down with Stacy Ritter, a dynamic leader representing Visit Lauderdale, a community of 2 million people speaking 147 languages. With a background in politics and a passion for her community, Stacy shares insights into the intersection of tourism and politics, highlighting the economic impact of her work.Stacy's journey is one of dedication and transformation. She discusses her proudest moments, including becoming a grandmother and rebranding Visit Lauderdale to embrace diversity and community relevance. The new tagline, "Everyone Under the Sun," reflects her vision for this vibrant destination.Stacy's resilience shines through in the face of challenges, such as the tumultuous year of 2020. She emphasizes keeping people employed and fostering a sense of purpose, even in the most challenging times.Stacy's multifaceted personality is revealed as she discusses her hopes to be a mentor, balancing family and work, and her evolution from a legal career to her current role. She's not just a professional; she's a beacon of wisdom and warmth.Discover the untold story of Broward County beyond its beautiful beaches and gain insight into the mind of a leader dedicated to shaping the future while cherishing the present. Stacy's connection to the waves symbolizes her commitment to her community and a never-ending drive for a brighter tomorrow.Please tune in to this episode to be inspired by Stacy Ritter's journey, her passion for her community, and her vision for the intersection of tourism and politics. It's a conversation that will leave you thinking about the profound impact of travel and leadership.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Join us for an enlightening episode of the Tourism Academy's Business Class Podcast as we sit down with Cleo Battle, CEO of Louisville Tourism. Cleo's journey from childhood aspirations to becoming a dynamic leader in the tourism industry is nothing short of inspiring.Cleo dreamt of becoming a firefighter as a child, driven by his innate desire to identify and solve problems. Little did he know that this problem-solving spirit would serve him well in the world of tourism.In this engaging conversation, Cleo sheds light on the intriguing dynamics of working in a tourism organization, where you're tasked with attracting visitors and managing your community's assets without owning them. He delves into his pivotal career shift, leaving the hotel business behind to work for a Destination Marketing Organization (DMO) after a personal tragedy in 1994.Discover how Cleo and his team in Louisville recognized the need for local talent to support the city's growing tourism sector, even before the pandemic hit. They initiated "talent academies" in high schools, focusing on hospitality and tourism, and collaborated with Junior Achievement to make these professions more appealing to young minds.Cleo addresses a significant branding challenge in the industry, where parents often hesitate when their children are interested in hospitality and tourism. He emphasizes the importance of engaging with high schools and organizations like Junior Achievement to showcase the diverse career opportunities within the field.As an industry innovator, Cleo draws inspiration not from a single individual but from his team's efforts and other destinations like DC, Napa, and Sonoma. He envisions Louisville becoming a destination akin to wine country, where visitors can savor the rich flavors of bourbon, culture, history, and craftsmanship.Throughout the episode, Cleo shares valuable insights, including two critical pieces of advice he frequently imparts: "Hire well and get out of the way" and "If you're the smartest person in the room, you're in the wrong room."Cleo's leadership philosophy centers on being a good leader of people and enabling others to succeed. He credits his upbringing in a military family for instilling a solid work ethic and a sense of focus.As an advocate for servant leadership, Cleo discusses his involvement in various industry boards, such as the MPI's international board and the D.I. foundation board, emphasizing the importance of giving back to the industry.The episode also delves into Cleo's journey, growing up in a military household, and the impact of personal losses on his life and career choices. He reflects on the need to engage with family and support their aspirations.Intriguingly, Cleo shares his vision for the future of Louisville tourism, with ambitious goals of welcoming 25 million visitors by 2030 and expanding the bourbon industry.Lastly, we explore a magical moment in Cleo's career, the successful establishment of a tourism improvement district, a challenging project that required intense effort and collaboration.Take advantage of this insightful and motivational episode with Cleo Battle, a leader who has truly made a mark in the tourism industry. You can connect with him on Twitter using #loutourismceo or find him on LinkedIn.For more fascinBusiness Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this captivating episode of the Tourism Academy's Business Class Podcast, we delve into the world of lifelong learning and the transformative impact of travel. Our guest, Liz Bittner, President & CEO of Travel South USA, is a seasoned traveler and industry expert; she shares her remarkable journey through roads less taken and bridges crossed.We start by embracing the idea that we're all lifelong learners. Our guest highlights the beauty of connecting people to the unknown, fostering a continuous exploration of the world. This philosophy sets the stage for the stories that follow.Our guest's earliest travel memory takes us from Dayton, Ohio, to Minnesota. Sitting in the front seat with a map in hand, she gained more than just geographical knowledge – she discovered the thrill of navigating the vast expanse of the United States.From there, we fast forward to a recent trip to Montgomery, Alabama. This venture revealed a profound encounter with history and a connection to the U.S. Civil Rights Trail alliance. Walking the iconic Selma bridge and meeting foot soldiers who marched for justice painted a vivid picture of bravery and the magnitude of their actions. Visiting critical sites linked to Martin Luther King Jr.'s journey added layers to understanding how these moments changed the world, inspiring a continued path of exploration.Reflecting on her journey, our guest unveils lessons learned. She shares how switching career paths from a legal aspiration to organizational communication led her through various roles, with the hotel industry as an anchor during economic downturns. Mentors played pivotal roles in shaping her trajectory, teaching her the power of promotions, data scrutiny, and embracing the courage to admit when you don't have all the answers.Drawing parallels between her father's innate curiosity and her mother's kindness, our guest unveils her aspirations for knowledge and empathy. The conversation turns endearing as she gleefully brags about her children, each embodying different facets of her personality.As advice flows freely, she emphasizes the beauty of the travel industry's diverse career paths. With the ability to adapt and evolve, this industry offers endless growth opportunities, ensuring that every stage of life can find fulfillment within its folds.Our guest's current role involves promoting the southern United States globally. She passionately believes in the financial and diplomatic significance of bringing people together through travel. Through anecdotes of campaigns and ambassador gatherings, we uncover the authenticity of Southern hospitality and its unique power to forge connections and foster diplomacy.Our guest addresses young women in a closing moment of wisdom, reaffirming that they can thrive in the hospitality industry while juggling motherhood. She advocates for a more substantial female presence in the industry, highlighting its potential for women from all walks of life to excel.Join us in this insightful episode as we explore the profound impact of travel, the joy of learning, and the importance of embracing diverse paths in life. For more inspiration and to learn about the fascinating destinations discussed, visit travelsouthusa.com and the U.S. Civil Rights Trail.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Step into the fascinating world of Natchez, a city of captivating contradictions and profound history, as we sit down with Devin Heath, the Executive Director at Visit Natchez. In this illuminating Tourism Academy Business Class episode, we delve into the heart of Natchez's rich past, its complex narrative, and the exciting challenges it presents.Natchez, a destination of immense historical significance, celebrates its 307th year, each year echoing the tales of a storied past. Devin shares his enthusiasm for navigating the city's history and progression, weaving a narrative that balances its triumphs and struggles. The town boasts a staggering number of pre-Civil War historic homes, a testament to its past, and yet, it was built on the back of slavery, with more millionaires in Natchez before the Civil War than even in NYC. The challenge lies in sharing this intricate story, honoring its grandeur and darker chapters.Devin introduces us to the remarkable community members, including descendants of enslavers, who stand as staunch supporters of sharing the complete history of Natchez – from the enslaved individuals who built the homes to those who fought for the Union. With a background rooted in diverse communities, Devin's journey mirrors the city's complexity.As Natchez thrives with a blend of 60% black and 40% white population, Devin enlightens us about the city's Native American history, which predates European arrival by 1100 years. Stewardship takes center stage as the city embraces its heritage as a story and a living, evolving narrative that resonates with visitors and locals alike. Devin emphasizes the importance of understanding life throughout Natchez's history, a shared knowledge that fosters connection.Discover Devin's transformative journey from hotel sales to the world of DMOs (Destination Marketing Organizations), where he was enchanted by the opportunities to shape the narrative of a place. His mentors, from Jack Berry's work-life balance wisdom to Al Hutchinson's strategic vision, have shaped his leadership philosophy. His anecdotes, such as bridging cultures and languages to help a guest in need, exemplify the power of compassion and collaboration.Join us as Devin reveals his aspirations for Natchez, where visitors can find more than they expect – from cultural heritage to warm hospitality. As the city evolves, its stories of old seamlessly translate to a welcoming and embracing community, shattering preconceptions. The episode wraps up with Devin's excitement about the industry's trajectory and thought leadership, though not without a reflective reminder to cherish life's moments beyond the screen.To learn more about Natchez and its incredible journey, visit visitnatchez.org or email Devin. Prepare to be inspired by Natchez's past and present, where stories intertwine and history lives on in every corner.Episode Highlights:Navigating Natchez's rich history and progressionBalancing the narrative of pre-Civil War historic homes and slavery's legacyThe community's dedication to sharing the whole historyEmbracing heritage and fostering understandingDevin's transformation from hotel sales to DMO leadershipBridging cultures and languages to make a differenceNatchez's welcoming community and evolving repBusiness Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Brett Jewkes, our esteemed guest lecturer for the Tourism Leadership Accelerator Program, embodies the essence of values-driven leadership. Throughout his illustrious career, he embarked on a relentless quest to align his passion with his purpose, ultimately finding a company and role grounded in core values. His journey is a testament to the power of integrity and authenticity in leadership.Brett's philosophy fosters a values-based culture where every action reflects the organization's guiding principles. He advocates for a stringent "core values test" for individuals seeking to promote these values, ensuring they embody the organization's ethos. This philosophy extends to hiring practices, focusing on who a person is, their beliefs, and how they navigate diverse scenarios.Drawing inspiration from his association with Home Depot's co-founder, Arthur Blank, Brett champions values like giving back, innovation, inclusivity, and leading by example. These values emanate from introspection and a deep commitment to making a difference in the community.Brett emphasizes the significance of listening and responding, even when it's not popular. He believes that everyone's voice matters and that founder-led businesses must infuse values from their inception, ensuring a cohesive and impactful organizational culture.In an evolving landscape where purpose reigns supreme, Brett highlights the importance of embracing one's role as a community steward. He notes that contemporary leaders must engage in meaningful conversations, embrace soft skills and demonstrate their commitment to addressing social injustices.The transformational power of Brett's leadership philosophy is evident in real-world examples. From challenging traditional revenue-driven mindsets to fostering an empowered workforce, he showcases how values-driven leadership aligns with profit and enhances customer satisfaction and community engagement.Brett's passion resonates through his work, commitment to mental health awareness, and goal of inspiring the next generation of values-based leaders. His candid interviews and the impact he's made on MBA students' lives reflect his dedication to cultivating meaningful change.Aspiring leaders in the Tourism Leadership Accelerator Program can learn from Brett's wisdom: leadership is a journey of self-discovery, aligning personal values with the organization's core principles, and prioritizing people above all. By fostering a values-based mindset, we can contribute to a better world where success is measured in financial terms and the positive impact we create.Brett Jewkes is the EVP, Chief Brand and Communications Officer at Blank Family of Businesses / AMB Sports & EntertainmentThe Arthur M. Blank Family of Businesses organization includes the NFL's Atlanta Falcons, MLS's Atlanta United, Mercedes-Benz Stadium, PGA TOUR Superstore, Mountain Sky Guest Ranch, and West Creek Ranch. The organization also includes The Arthur M. Blank Family Foundation. Currently oversee a team of communications, marketing, digital/social media, and community relations professionals across the family of businesses. As a member of the organization's executive leadership team, he works closely with founder/chairman Arthur M. Blank and CEO Stephen CannBusiness Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Join us for an inspiring episode as we dive into the fascinating journey of turning a city's vision into a vibrant reality. In this episode, we sit down with Leonard Hoops, the visionary leader behind the transformation of Indianapolis into a tourism hotspot.Back in 2014, Indianapolis unveiled an ambitious tourism masterplan, drawing inspiration from the likes of Vancouver. Hoops takes us through the challenges and triumphs of sustaining this plan beyond its launch. We explore the creation of a Vice President of Destination Development role, designed to collaborate with economic development and partnerships, which paved the way for dynamic growth.In 2019, a pivotal moment arrived with hiring of a Deputy of Destination Development. This strategic addition enabled seamless coordination among for-profit developers, governmental entities, and resident sentiment. Hoops shares valuable insights about navigating through changes in local leadership, particularly emphasizing how they introduced a "Vision 2.0" concept alongside a new mayor.Our guest shares a remarkable journey from a journalism undergrad with dreams of sports reporting to becoming a key figure in destination development. The episode is rich with personal anecdotes, including the joy of approval for a massive convention center expansion and headquarters hotel and overcoming challenges such as the 2015 religious freedom act.Discover how Indianapolis, known as a sports city, leverages its strategic downtown infrastructure to host significant events seamlessly. The upcoming NBA All-Star Game, March Madness, and the USA Olympic swimming trials are just a few examples of the city's prowess.Mr. Hoops also imparts wisdom for aspiring leaders, sharing the three P's that guide his candidate evaluation process - Productivity, Positive Energy, and a Progressive mindset. He emphasizes the importance of innovation and collaboration in a team.Beyond the professional sphere, Leonard opens up about his family, particularly his wife's transformative journey to support their son with cerebral palsy. Despite challenges, the heartwarming account of bonding with his son over shared interests adds a deeply personal touch to the conversation.As the episode unfolds, listeners gain insights into Indianapolis' plans, including groundbreaking projects and exciting events. Mark your calendars for a solar eclipse event that promises a citywide blackout and an anticipated visit by a renowned figure. Hoops rounds off the episode with insider tips for first-time visitors to Indianapolis, offering a three-day itinerary packed with local culture, history, and culinary delights.Tune in to this episode for an inspiring story of leadership, transformation, and the power of community collaboration in making a city's tourism vision come to life.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Welcome to the Tourism Academy's Business Class Podcast! In this episode, we had the privilege of speaking with Hilina Ajakaiye, a remarkable individual making a significant impact in Boston as Executive Vice President of Meet Boston.Hilina's journey began as an immigrant from Ethiopia in 1987, with a dream of integrating and assimilating into her new home. Today, she is at the heart of the city's diverse culture, serving as a critical hub for education, academia, the medical industry, and pharma. Boston, often described as an international and welcoming center, has evolved in numerous ways, as showcased during the recent NAACP conference that the city proudly hosted.As the first black woman in the EVP role, Hilina emphasizes the importance of representation for community members. Believing in mentorship, she advises aspiring professionals to be bold and open about their ambitions, aligning themselves with like-minded individuals who can offer guidance and support.For Hilina, competence goes hand in hand with passion and a thirst for learning. She attributes her success to her mentors, who have taught her to assume the best, listen attentively, and navigate cultural dynamics while driving positive change.Reflecting on her best days at work, Hilina cherishes the moments of synergy and collaboration among her team. Their commitment to inclusivity and continuous learning has resulted in hiring dozens of new team members, demonstrating a profound dedication to leaving no one behind.As a loving mother, Hilina draws inspiration from her parents, who instilled a sense of selflessness and dedication to the greater good. She encourages her children and others to take up space, be respectful, and embrace discomfort to create accessible and inclusive environments.Innovation is at the core of Hilina's work, as she and her team at "meetboston.com" develop blueprints for market engagement and partnerships. Their focus on workforce development and supplier diversity aims to create a community that can fully embrace the visitor economy.Throughout this episode, Hilina shares valuable insights, emphasizing the importance of being humble, teachable, and open to constant learning. She envisions a tomorrow where her children and others confidently walk into any room, knowing they belong and can make their space accessible to all.Join us as we delve into the world of Hilina Ajakaiye, a visionary leader who continues to make sustainable change, inspire innovation, and elevate Boston's hospitality and tourism industry to new heights.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Join us on this captivating episode of "Business Class," hosted by Stephen Ekstrom, CEO & Co-Founder of The Tourism Academy | tourismacademy.org, as we sit down with a true trailblazer in destination marketing, Kristen Esposito. Kristen is not only the founder of Esposito Global Partners, a renowned destination marketing firm, and a distinguished member of the Brand USA Board of Directors.In this exclusive interview, Kristen Esposito delves into the Origins of her passion for destination marketing, providing insights into what sparked her fascination with the industry and igniting her desire to create remarkable travel experiences for visitors worldwide.Throughout the conversation, we get a glimpse of the pivotal Key moments in her career and the journey that has led her to become an influential figure in the field. From overcoming challenges to celebrating triumphs, Kristen shares the turning points that have shaped her path and her company's success.But it's not all about the highs. Kristen openly shares the Lessons learned along the way, offering invaluable advice to aspiring destination marketing professionals and entrepreneurs. Her experiences navigating the ever-changing landscape of travel and tourism will inspire listeners seeking their paths in the industry.As we look to the future, Kristen Esposito provides a captivating vision of what lies ahead in destination marketing. Drawing from her vast expertise and being at the forefront of industry innovations, she shares her predictions and insights on upcoming trends, challenges, and opportunities.Whether you're an industry insider, a travel enthusiast, or simply curious about the world of destination marketing, this episode promises to be an enlightening and inspiring exploration of passion, growth, and foresight in travel.Tune in to "Business Class" as Stephen Ekstrom sits down with Kristen Esposito to uncover the untold stories of her incredible journey, her profound impact on the industry, and her remarkable vision for the future of destination marketing.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

In this captivating episode of The Tourism Academy Podcast, host Stephen Ekstrom, CEO & Co-Founder, sits down with Fred Dixon, the CEO of NYC Tourism and Chair of Destinations International. Join us as we delve into the extraordinary career journey of a visionary leader and gain exclusive access to his invaluable insights into the world of tourism and destination industries.Fred Dixon takes us on a riveting trip through the milestones of his career, sharing the pivotal moments that shaped his path to becoming one of the most influential figures in the tourism sector. From his early days as a budding professional to his rise through the ranks, we'll hear firsthand accounts of his challenges and strategies to overcome them.A leader's journey is only complete with the influence of mentors, and Fred Dixon is no exception. Tune in to discover the inspiring stories of the mentors who played a crucial role in shaping his leadership approach and contributed to his remarkable success. Through these anecdotes, we'll gain a deeper understanding of the power of mentorship in fostering growth and nurturing the next generation of leaders.Fred Dixon's leadership style is renowned for its dynamism and innovation, propelling NYC Tourism to new heights and empowering Destinations International to lead the industry. In this episode, we explore the principles and philosophies that have guided his leadership journey, offering listeners valuable lessons on building strong, cohesive teams, driving transformational change, and fostering a culture of excellence.Aspiring professionals seeking a foothold in the tourism and destination industries will want to catch this episode. Fred Dixon imparts his wisdom through thought-provoking advice, sharing essential tips and strategies for newcomers to successfully navigate this dynamic and ever-evolving landscape. From identifying emerging trends to cultivating a passion for sustainable tourism, his insights will inspire and motivate listeners to embark on their path to success.Join us for an engaging and enlightening conversation as Fred Dixon, an icon in the tourism world, and Stephen Ekstrom, an accomplished industry leader, come together for an interview that will leave you informed, inspired, and ready to take on the exciting challenges of the tourism and destination sectors.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show