Send Whiskey | Whiskey, Cocktails, Bartending & the Industry

Twist & Tailor

Twist & Tailor founders, Andi Whiskey & Nemo talk about whiskey, bars, the food & beverage industry, and sprinkle in tips on how to elevate your craft as a bartender or business in the booze industry. Twist & Tailor is a food & beverage consultancy agency. Nemo is our creative director and Andi is the agency director. We work with distilleries and bars regularly, and this podcast is us sitting down with them while we sip whiskey and talk about business, whiskey, and everything in between. You can follow us at instagram.com/send.whiskey

#31 - Whiskey Business - Social Media Marketing Trends for Bars, Restaurants, and Liquor Brands in 2022
Nov 22 2021
#31 - Whiskey Business - Social Media Marketing Trends for Bars, Restaurants, and Liquor Brands in 2022
The Twist & Tailor team sits down in this episode to talk about trends in social media marketing for food and beverage brands, particularly restaurants, bars, and liquor brands.Our team runs social media for food and beverage brands and we wanted to help dish on some of the trends we've seen moving into 2022. We know it's tough running a business in this industry these days, so we have some thoughts on which platforms are important and how to tackle them.We talk about how we've seen one of our restaurant clients take off thanks to TikTok. We talk about how some of our clients still excel on Facebook. And we talk about how Instagram is wrestling daily to stay relevant.If you have any thoughts on it all, feel free to reach out on Instagram, @send.whiskey or via our web site, send-whiskey.com.And if you need help managing social media for your business, we can help. Get in touch! Twistandtailor.com.Booze imbibed:Old Elk Infinity BlendSponsored: Wilderton EarthenGuests:Matt Dutton, Twist & Tailor Project ManagerCo-Hosts:Andi Whiskey, instagram.com/andi.whiskeyNemo, instagram.com/nemowithatwistAnd don't forget to follow us on instagram, instagram.com/send.whiskey and shoot us a message about what you'd like to hear on future episodes.Also check out our agency, Twist & Tailor, instagram.com/twistandtailor. We help grow food and beverage brands. If you own a business, get in touch.  We're here to help.
#26 - Jeffrey Morgenthaler Talks Being Head Judge for the SF World Spirits Competition
Jun 21 2021
#26 - Jeffrey Morgenthaler Talks Being Head Judge for the SF World Spirits Competition
Jeffrey Morgenthaler hopped on to talk to us about what he's currently up to as head judge for the San Francisco World Spirits Competition, as well as his take on what the industry's been through in the past year. If you're not familiar with who he is, Jeffrey has been writing about his experience with bartending and cocktails for several years at his website, jeffreymorgenthaler.com. He has been a regular columnist for Playboy Magazine, and contributes to a myriad of other publications, including Imbibe, Fine Cooking, and Punch. He is the best-selling author of the world’s first book devoted entirely to cocktail technique, “The Bar Book: Elements of Cocktail Technique”.  (Pulled from his site, jeffreymorgenthaler.com)Go grab his books, The Bar Book or Drinking Distilled at your local bookstore. Booze imbibed:Sponsored: Branch Point Trit Whiskey (Instagram: @branchpointwhiskey)Guests:Matt Dutton, Twist & Tailor Community Manager, for the tasting segmentMelissa Ostrow for the tasting segmentJeffrey Morge of Clyde Common in Portland, ORCo-Hosts:Andi Whiskey, instagram.com/andi.whiskeyNemo, instagram.com/nemowithatwistAnd don't forget to follow us on instagram, instagram.com/send.whiskey and shoot us a message about what you'd like to hear on future episodes.Also check out our agency, Twist & Tailor, instagram.com/twistandtailor. We help grow food and beverage brands. If you own a business, get in touch.  We're here to help.