Lia Haberman on Building A Potent Personal Brand - Chief Influencer - Episode # 030

Chief Influencer

Dec 20 2023 • 49 mins

Lia Haberman is a digital marketing expert, strategist, and speaker who is best known for her popular newsletter, In Case You Missed It. She has amassed nearly 20,000 subscribers across Substack and LinkedIn by sharing industry trends and insights in an easily digestible and entertaining format. Lia is also a lecturer for UCLA Extension's leadership management communications programs and corporate education courses. Lia and Host Anthony Shop discuss building your personal brand as a thought leader, how to share insights online as an introvert, and the keys to creating a great newsletter.


  • As a business leader, it's crucial to embrace personal branding. A unique and strong personal brand helps distinguish you, resonates with your audience, and amplifies your influence. In the long run, putting effort into shaping your online narrative pays off.
  • Consider utilizing newsletters as a part of your personal branding strategy. Newsletters allow direct interaction with your audience, providing them with regular, digestible content, and building community.
  • Any effective newsletter must have these three elements: consistency, brevity, and audience awareness.
    • Newsletters must be published regularly so the audience can depend on them.
    • The content needs to be brief or presented in a way that’s easy to understand.
    • Above all, the content should cater to the audience's specific needs, providing them with valuable insights and updates that assist them in decision-making or staying informed.
  • Make sure to choose the right platform to reach your audience. Explore LinkedIn and Substack for their robust visibility and user-friendly nature. Consider platforms like WhatsApp if your audience is international. Make sure the platform aligns with your brand and meets your audience where they are.

Quote of the Show:

  • “Just announcing the news is no longer enough. You have to bring a point of view.” - Lia Haberman