Greg Kihlstrom on Getting Comfortable Being Uncomfortable - Chief Influencer - Episode # 037

Chief Influencer

Feb 7 2024 • 47 mins

Greg Kihlstrom is a best-selling author, speaker, and entrepreneur, who serves as an advisor and consultant to top companies on marketing, technology, marketing operations, customer experience, and digital transformation initiatives. Greg is the Host of an award-winning podcast, The Agile Brand with Greg Kihlström Podcast, and has written numerous books, the latest of which is Priority is Action. Greg joins Host Anthony Shop for an insightful look into the way leaders should respond to advances in technology like generative AI, why it’s so important to try new things that push your limits, and how to influence lasting change within an organization.


  • Business leaders need to become comfortable with being uncomfortable. In an era characterized by digital transformation and constant change, leaders should be open to trying new things, even if they feel unfamiliar or uncomfortable. This is a part of learning and growth.
  • Leaders should comprehensively understand current technologies, even if they are not technologists. The utilization of AI and automation tools is becoming increasingly important across various sectors, so leaders need to know how these technologies can be used within their organizations and how they will impact their work.
  • View failure as an opportunity for learning and growth rather than a setback. Leaders should not be ashamed of the projects they have stopped or the initiatives that didn't work out. These can serve as valuable learning experiences for future endeavors.
  • Influential leaders prioritize tasks based on their value-added and potential return on investment. There needs to be a discerning understanding of what they can do personally, delegate, and automate.
  • Business leaders should adopt the mentality of lifelong learners. The ability to continuously learn new skills and stay adaptable in the face of change is crucial in today's rapidly evolving business landscape.

Quote of the Show:

  • “Get comfortable being uncomfortable.” - Greg Kihlstrom