In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation.Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights.Tune in now!Listen in as Rich shares about:Trends Noticed at Expo WestStrategies for Brands to Attract Retailers' Attention at ExposKeys to Rising Through the Ranks in the Grocery IndustryDescription of Gelson's Stores and Market PositioningDecision-Making for Product AssortmentChallenges with Limited Shelf SpaceBrand Outreach and the Role of Sampling in SalesConsumer Buying BehaviorLocal Brands and California LifestyleDecision-Making and Gut InstinctInvolvement in Industry OrganizationsInfluence on Tastes and PreferencesGelson's Future PlansEpisode Links:Gelson’s WebsiteRich’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a coveted booth at Expo West 2025. Gain valuable insights about finding the right partners and overcoming obstacles in the competitive CPG industry as Lauryn navigated the challenges of product development, distribution, and fundraising as a solo founder. She also dives into the importance of community, feedback, and perseverance in building a successful brand.Tune in now!Listen in as Lauryn shares about:Origins of S’noods and its conceptChallenges in product developmentDistribution strategies and future growthFunding and investor relationsWhere to buy S’noods and stay updatedMarket validation and adjustments made based on consumer responsesThe importance of community and advice for aspiring foundersEpisode Links:S’noods WebsiteLauryn’s InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings.Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfort foods appealing to a wide consumer base. Delve into the evolving diet choices in the US, with Asian Americans leading trends in veganism and vegetarianism, and how Sobo Foods emphasizes a balanced approach to meat consumption, drawing from cultural differences.Additionally, discover their plans for expansion through local retail partnerships in the Bay Area, focusing on community support and navigating logistical challenges. Learn about their commitment to sustainability, utilizing plant-based ingredients and eco-friendly packaging materials throughout their supply chain.Adam and Eric also share valuable insights on effective product development and scaling production processes, emphasizing the importance of thorough vetting of product developers and staying well-capitalized regardless of funding challenges.Tune in now!Listen in as Eric and Adam share about:The Origins of Sobo FoodsMeeting at KitchentownSobo Foods Branding and NameFood Culture and their Podcast ThemeLearning from Past ExperiencesFunding Options for StartupsFundraising and Venture CapitalProduct Development and BrandingMarketing and Social Media StrategyThe Positive Reception of Sobo Foods Within Their Families and CommunitiesEpisode Links:Sobo Foods Website Eric’s LinkedInAdam’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection.  Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish American Women's Scholarship program.From influencer collaborations to strategic social media strategies and distribution partnerships, Vanessa offers valuable lessons for navigating the competitive CPG landscape.Hungry for more insights? Tune in now!Listen in as Vanessa shares about:The Secret Sauce for Going Viral of Vanesa's Pierogi  VideosCompetition and Market PositioningOrigin Story of Jaju PierogiSocial Media and BrandingProduct Demos and Customer AssociationsRetailer Relationships and Product PlacementTransition from Handmade to ManufacturingThe Importance of Personal Branding and Business IdentityDealing with online haters and trollsBalancing authenticity with marketing goalsEpisode Links:Website Jaju PierogiVanessa’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning company values, culture, and compensation for sustainable growth.Uncover the secrets of DIY recruiting for startups, including strategic decision-making points, behavioral-based interview questions, and negotiation strategies. Discover the significance of pay transparency and intentional sourcing to foster diversity in hiring. Peggy guides leaders in creating an inclusive workplace culture, offering tips on fostering belonging, recognition, and empathy.Whether you're a startup enthusiast or in the natural products industry, this podcast provides actionable strategies for building powerful teams. Tune in now!Listen in as Peggy shares about:DIY Recruiting Elements for StartupsChallenges with Traditional RecruitingCreative Alignments' ModelFactors in Attracting TalentCreating an Inclusive Workplace and Diversity in HiringNegotiation Strategies and Pay TransparencyBehavioral-Based Interview QuestionsTransparency in LeadershipEquity in CompensationExperience vs. Soft Skills in HiringReferences and Backdoor ReferencesEpisode Links:Creative Alignments WebsitePeggy’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market.Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From mushrooms making their mark in various products to the art of swag selection, they leave no stone unturned in their exploration of Expo West highlights.But it's not just about the products—They also reflect on their personal preparations for the event, discuss the importance of networking and brand camaraderie, and share valuable insights for future trade show participation.Whether you're a seasoned industry professional or an aspiring entrepreneur, this podcast offers a treasure trove of knowledge and inspiration. Tune in now!Listen in as Grace, Kiki, and Patricia share about:Trends at Expo West 2024Standout BrandsProduct Choices and TrendsAlley Rally Party and Brand DemosTrendy Topics and Product PreferencesFuture Plans and Opportunities for Future EventsFavorite Moments and Experiences from Expo WestPersonal Preparedness and Tips for handling the intensity of Expo WestEpisode Links:Grace’s LinkedInKiki’s LinkedInPatricia’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode –  How to Make and Scale Your Product.In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production runs to quality assurance, they unravel the complexities and challenges inherent in the CPG production landscape. Discover valuable insights on building relationships, fostering transparency, and navigating the dynamics between brands and manufacturers. Whether you're a seasoned entrepreneur or a budding CPG enthusiast, this podcast equips you with actionable strategies and expert advice to thrive in the competitive world of consumer goods. Tune in now!Listen in as Jamie shares about:Choosing/Finding Contract Manufacturers (Coman)First Production RunMaintaining a Good Relationship with the ComanQuality Control and Sensory EvaluationChallenges in ManufacturingLogistics and Supply Chain ManagementOperational Best PracticesStrategic Planning and ForecastingConsulting Services Offered by CatapultEpisode Links:Catapult Commercialization Services WebsiteJamie’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie  Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry.Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the startup community.Gain valuable insights into the intricacies of new product launches, with Jamie advising a strategic approach starting from a basic recipe aligned with consumer preferences. He touches upon formulation development, emphasizing weight percentages and packaging considerations for long-term product integrity.Jamie also explores the decision-making process between self-manufacturing and utilizing contract manufacturers, weighing the pros and cons based on preferences, skills, and resources. The profitability aspect is thoroughly addressed, highlighting the significance of cost coverage, profit-maximizing factors, and efficient production processes.Don't miss the first part of this episode - Tune in now!Listen in as Jamie shares about:Determining the Gold Standard and CertificationDocumentation for Quality and ScalingBuilding a DIY Fluidized Bed DryerRecall and SOP (Standard Operating Process)Sourcing Industrial IngredientsPackaging Selection and Shelf LifeNetworking and Professional HelpCommon Problems in Product ManufacturingConsiderations for Self-Manufacturing vs. Contract ManufacturingCash Management and Inventory PlanningEpisode Links:Catapult Commercialization Services WebsiteJamie’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow.Get the inside scoop on Nowhere Bakery's Shark Tank experience, from filming multiple episodes daily to managing the surge in demand post-airing. The founders share insights into their meticulous Shark Tank application process, emphasizing the intensive selection rounds and strategic preparations for significant exposure.Tune in now!Listen in as Saphira and Maurizio share about:Nowhere Bakery’s Product Line and DistributionTeam and GrowthCollaboration with Gwyneth PaltrowCasting ProcessAppearance on Shark TankCommercial KitchensPreparation for Increased DemandEpisode Links:Nowhere Bakery’s WebsiteNowhere Bakery’s  InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives and commitment to reducing waste resonate with a diverse consumer base, focusing on high-quality options for various age groups and regions.Discover the challenges faced by the meat industry, from navigating economic changes to maintaining impeccable quality standards. Chris reveals the crucial role of partnerships with suppliers who understand customer preferences and gives an overview of the role plant-based plays in his category.Tune in now!Listen in as Chris shares about:Transition to HungryrootInsights from Meat Cutting DaysExperience at Central Market and Whole FoodsPrivate Label and Branded ProductsImpact of COVID-19Meat Industry ChallengesHumane Standards and Supply ChainEngaging with Brands:Consumer FeedbackPlant-Based CategoryBrand PartnershipsEpisode Links:Hungryroot’s WebsiteChris’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies.Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and the evolving importance of margin and pricing as a brand matures. He also reveals his approach to brand launch, securing retail partnerships, and harnessing social media for optimal promotion.From extensive networking and diligent work ethics to developing expertise across various domains, Eric's advice is a beacon for those aspiring to make a mark in the CPG industry.Ready to add some special sauce to your CPG journey? Tune in now!Listen in as Eric shares about:Entrepreneurial Journey of EricEric's Lessons from Previous VenturesChallenges and Learning from New Leaf Iced TeaConsulting and Startup CollaborationStarting Carbone Fine FoodStrategies for Early Growth and Scaling:Launching a Premium Pasta Sauce BrandChallenges in Retail and Building RelationshipsDirect-to-Consumer Launch and ScalingPartnerships and Brand RecognitionWhole Foods and Market PositioningSuccess and ScalingEpisode Links:Carbone Fine Food WebsiteEric's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this special bonus episode of the Startup CPG Podcast, Daniel Scharff is joined by Jake Deleon, the founder and CEO of Fila Manila. With a focus on crafting award-winning sauces and spreads inspired by Filipino flavors, Jake shares insights into his appearance on the upcoming episode of Shark Tank, along with his anticipation for increased online orders and brand buzz.Drawing from his background at major CPG companies like Procter Gamble and Starbucks, Jake delves into the importance of understanding target audiences and product differentiation when launching a new product line. His persistence in applying multiple times to Shark Tank paid off, and he discusses the overwhelming yet fair experience of filming the show. Throughout the conversation, Jake emphasizes the broader impact he hopes to achieve—creating awareness for Filipino cuisine on a national level and making his mother proud by fulfilling her dream of seeing him on her favorite show.Don't miss this inspiring conversation that goes beyond the entrepreneurial journey to celebrate culture and culinary excellence. Tune in now!Listen in as Jake shares about:Founding Fila ManilaShark Tank Casting and FilmingPrevious Venture - Origin AlmondTikTok StrategyCultural RepresentationInternational ExperienceEntertaining YouTube VideoImpact of Shark Tank on EntrepreneurshipApplication ProcessNegotiation and ValuationTherapist Session After PitchFounders HeritageProduct Transition and Future PlansShow Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emphasizes the pivotal role of a CMO and advises aspiring marketers to start at classic CPG companies before venturing into smaller enterprises.Discover the keys to success, including building strong relationships with retailers like Whole Foods and Target, crafting comprehensive marketing plans aligned with sales activities, and prioritizing owned platforms for long-term brand identity. Plus, gain insights on effective consumer feedback utilization, brand partnerships, navigating the competitive landscape, and understand why retail distribution often trumps direct-to-consumer channels for heavy and perishable products and unravel the strategies for success in competitive categories.Ready to turn heads in the market? Hit play now!What Erin talks about:Joining Core Foods and Transition to CMO RoleStarting of Erin’s Own Brand - StarrysideChallenges and LessonsMarketing Strategy and PlanningRetail and Shopper MarketingAligning DTC with Trade ProgrammingSocial Media and AuthenticityConsumer Input and Product DevelopmentConsumer Input on PricingApproach to D2C vs. RetailConsulting and CollaborationEpisode Links:Core Food’s WebsiteErin's LinkedInGrab Erin's FREE Marketing Calendar Template here!Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Wondering how to get on shelf and pick the right marketing programs to do well?Join expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strategies, this episode is packed with actionable tips for CPG startups.Learn the art of differentiation, effective marketing strategies, and successful promotions. Whether you're a startup or scaling up, this episode is for you.Don’t miss out on elevating your CPG startup with insider insights!Listen in as Erin, Courtney, and Holly share about:Kroger's PrioritiesNew Item Selling ProcessGetting into KrogerUnderstanding Shopper and LandscapeSupply Chain and Budget ConsiderationsShopper MarketingDSD CollaborationE-commerce OpportunitiesRegional ConsiderationsSales Velocity ExpectationsEpisode Links:Kroger.comHolly’s LinkedInErin’s LinkedInCourtney’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brands.Explore the intricacies of building meaningful relationships with brands, tailoring assortments to community needs, and the significance of local brands in their stores through initiatives like the local scout program. Jonathan shares his excitement for international flavors and products, offering unique tastes and experiences for customers.Get an exclusive preview of the Startup CPG section at Expo West on level three of ACC, featuring 25 booths with amazing brands, including female founder giveaway winners. Ready to embark on a flavorful journey? Tune in now!Listen in as Jonathan shares about:Natural Food Industry ExpertiseRelationship BuildingBalancing Innovation and TraditionAdaptability to Store EnvironmentsSuccess Metrics for Category ManagersBrand Persistence and RelationshipsCategory Management and Retailer InfluenceChallenges in Introducing New BrandsInnovation in RetailBrand Life Cycle and Continuous InnovationSupport for Local Brands and Community EngagementExploration of International Flavors and Ethnic ProductsEpisode Links:Jonathan’s WebsiteJonathans LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity.From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack. Know the advanced strategies like the "buyer pick 'n roll," stand out in the crowd, and get tips on chasing down a buyer in the aisle.Whether you're a pro or a rookie, this episode gives you expert advice, anecdotes, and actionable strategies that can elevate your trade show adventure.Tune in now!Listen in as Matt, Pierre and Clara share about:Preparation and Goal-SettingEngaging Attendees with Concise PitchesBooth Planning and Fresh SamplesActive Engagement and Decoy SystemNetworking and Grant OpportunitiesSample Distribution and EngagementEffective Post-Show Follow-upsNetworking with DistributorsBooth Design and ConfidenceBooth Management StrategiesProtecting Energy and Handling CriticismUtilizing BrokersBusiness Card StrategiesEpisode Links:Matt Levine’s WebsiteMatt Levine’s LinkedInClara’s WebsiteClara’s LinkedInPierre’s WebsiteDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizing the keys to building successful sets for retailers. He also shares invaluable insights on understanding consumer trends, adapting to market changes, and establishing connections with brands.Highlighting the significance of product quality, including attributes like organic or fair trade certifications, and the importance of embracing regenerative agriculture practices. Dwight also provides advice for CPG brands seeking visibility at trade shows, suggesting strategic approaches such as email outreach and LinkedIn connections.A noteworthy aspect of this, Dwight's emphasis on not getting too attached to packaging, as it inevitably changes. He draws from his experience in developing private-label products, always thinking ahead to future versions. It also concludes with expressions of gratitude and anticipation for future interactions, particularly at Expo West.Wanna know more about the insider scoop on the grocery sector? What are you waiting for?  Tune in now!Listen in as Dwight shares about:Advice for CPG BrandsFancy Foods Las Vegas ShowTrends at the ShowDwight’s Career JourneySet Building and TrendsChallenges and Opportunities in the IndustryData Analysis and Decision-MakingOverview of Town and Country MarketConsumer ProfileApproach to Products and DemosFish Wife Success StoryExpo West and Connecting with BuyersEpisode Links:Town & Country Markets Inc Website Dwight’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.From experiences at Amazon and starting his own venture-backed brand,  Leon emphasizes the challenges such as rising advertising costs and competing with established CPG brands while stressing the value of measuring repeat purchases and retention rates and the need for hard work over magical solutions.In addition - Leon explores the parallels between launching a CPG product and being a musician, emphasizing the fundamentals' importance and sharing key e-commerce success metrics: product conversion rate, repeat customer rate, lifetime value, and cost of advertising.Ready to elevate your Amazon strategy? Hit play now!Listen in as Leon shares about:Amazon as an Ever-Expanding WebRepeat and Retention RatesConversion RatesChallenges and Opportunities in Product LaunchChoosing Amazon as a StrategyAmazon Advertising SpendReview StrategyCost and Pricing on AmazonContinuous Advertising OptimizationLaunching a Brand on AmazonFulfillment by Amazon (FBA)Mobile OptimizationEpisode Links:Daybreak Growth Website Leon’s LinkedInEmail: leon@daybreak.agency Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community.From the upcoming Shelfie Awards to a booth giveaway for female founders they delve into the first dedicated section for Startup CPG at Expo West, the first ever Swag Fashion shows, happy hours with the TikTok Shop team, partnerships with industry leaders like RangeMe, and plans for empowering BIPOC brands through microgrants. Additionally, there's a Q&A session with a Shark Tank casting supervisor, a partnership with Summit Series for networking and vacation opportunities, and plans for a cruise partnership and CPG happy hours at sea.As a bonus, Patricia shares a vibrant reflection of the enthusiasm and commitment to supporting emerging CPG brands within the Startup CPG community.Listen in as Patricia shares about:RangeMe Partnership and Startup CPG CollectionMicro Grants for BIPOC BrandsStartup CPG Swag Fashion ShowShelfie AwardsExpo West Booth Giveaway with SatoSocial Media and Healthy LifestyleEngaging with RetailersSlack Channel ModerationNewtopia Now EventEpisode Links:Patricia’s WebsitePaticia’s LinkedInPatricia’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Explore the success story of the innovative sparkling water infused with botanicals, offering a unique non-alcoholic alternative for beer Enthusiasts.With a background in venture capital and e-commerce, Jordan Bass CEO and co-founder of HOP WTR dives into the burgeoning non-alcoholic beer market, consumer trends favoring moderation, and the strategic decisions that propelled HOP WTR's growth in natural channels, crossover accounts, and mass retailers.Discover the intricacies of e-commerce strategies, innovative packaging, and HOP WTR's retail focus. Gain insights into team dynamics, challenges faced during the early days, and the importance of mentorship. From the successful foray into on-premise markets to international expansion considerations, this episode covers it all.Whether you're an industry professional or simply curious about the business landscape, this episode offers a unique perspective on building and growing a brand. Tune in, stay inspired, and raise a virtual glass to the future of innovative beverages!Listen in as share about:HOP WTR's Origin & InnovationConsumer Trends & OpportunitiesHOP WTR Flavor ProfileLaunch and Market StrategyDriving Product VelocitySales Strategies and Team CultureReflections on Early Days and LearningProduct Innovation and Long-Term VisionEpisode Links:HOP WTR’s WebsiteJordan’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.