Attention: The Audience Growth Show

Danchez

What if you could be on stage in front of thousands of your ideal buyers every single week?
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together. read less
BusinessBusiness

Episodes

Growing an Audience By Betting on the Future With Ai
Jan 4 2024
Growing an Audience By Betting on the Future With Ai
In this episode of the Attention Podcast, host Dan Sanchez interviews Andrew Bolis, a marketing AI expert. Andrew shares his journey of building a personal brand on LinkedIn after losing his job as a CMO, emphasizing engagement and networking as crucial elements. They discuss the impact of AI on marketing and content creation, highlighting the potential for automation tools like Descript and GPTs. Andrew demonstrates the practical application of Chat GPT for automating business processes, and they explore the future of custom GPTs and AI integration in podcast production. The conversation underscores the importance of AI education and the need for unique perspectives in the field.Want to learn more about using Ai for marketing? Check out my other show at AiMicroskills.com.Timestamps:00:00 CEO guided me to LinkedIn success.04:34 Engage with others to boost visibility and connections.08:04 Building relationships through podcasts, connecting, and helping.10:41 Promoting AI on social media led to success.15:19 Automated browser extension documents and guides steps.20:16 Recommendations for AI tools and systems.22:38 Generate hundreds of names using ChatGPT.27:52 Shared AI account at tech company causes limitations.29:49 Increasing adoption of AI tools in business.33:10 Copy Point AI automates writing processes efficiently.35:32 Podcast audio automation and AI transcription enhancement.38:23 Marketing will change with AI tools.42:46 AI-generated content competes with human content.45:07 Best place to connect is LinkedIn for AI.
Niche Design: Differentiation, Language, and Building a Point of View
Sep 15 2023
Niche Design: Differentiation, Language, and Building a Point of View
Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez and today I talked to Nick Bennett who is the Founder at Harness & Hone about Niche Design.Resources Mentioned:Agency Niche Design Playbook »Timestamps: [00:00:05] Newsletter disputes niche design's effectiveness for differentiation.[00:04:03] Niching down in marketing positioning is key.[00:07:50] Specialized marketing for specific industries is essential.[00:11:18] Summary: Transitioning marketing strategy for higher education.[00:14:59] Conventional marketing is going in the wrong direction.[00:19:38] The focus is on thinking, not doing. Many successful audiences are built by addressing problems and providing insights. Example of Chris Walker's approach.[00:25:56] Customer problem resonance is key for success.[00:28:16] Languaging and point of view create marketing.[00:31:29] Effective communication is essential for problem-solving. Building a POV involves framing and naming the problem, explaining its impact, and providing language to communicate it. This allows individuals to advocate for solutions within their organizations. Marketing's role is to make the problem visible to everyone who experiences it.[00:38:49] Building bridges to the future, providing solutions.[00:41:07] "Niche category design for solopreneurs, consultants, entrepreneurs."[00:46:45] Build audience by adding value, be unique.[00:47:39] Deployment plan and tactics for connecting with audience.[00:51:27] LinkedIn writer helps businesses with strategic thinking.
Pioneering a B2B Media Brand To Build Affinity w/Obaid Durrani
Sep 8 2023
Pioneering a B2B Media Brand To Build Affinity w/Obaid Durrani
Today, I had the privilege of interviewing Obaid Durrani, Head of Content at HockeyStack. We delved into the intricacies of content creation, the importance of having a centralized platform, and the transformative power of data. Join me as we explore these compelling insights from Obaid and learn how you can harness the potential of content creation to captivate your audience, drive engagement, and achieve your marketing goals.Takeaway #1: Harness the Power of Purposeful ContentObaid emphasizes the importance of treating content creation as a purposeful endeavor. Each series, whether it's "Worst Marketer in the World" or "Can You Dashboard It?", has a specific objective, whether it be educating people about the product or tying SEO success to demand generation initiatives. By aligning your content creation efforts with clear goals, you can create content that pushes your narrative forward and helps your audience understand your product or brand.Takeaway #2: Leverage the Right Channels for Maximum ReachObaid emphasizes the need to share your content on the right channels to reach your target audience. At HockeyStack, LinkedIn and their platform, The Flow, serve as primary channels for content distribution. By strategically repurposing old posts and cataloging new content, HockeyStack maximizes the reach and impact of its creations. Additionally, Obaid discusses the benefits of having a separate streaming platform—a centralized hub where creators can showcase their work, making it easier for users to search, discover, and engage with specific videos.Takeaway #3: Embrace Data-Driven Content CreationData is the lifeblood of successful content creation, and Obaid highlights the significance of leveraging comprehensive data to optimize your marketing strategy. With platforms like Audience Plus, HockeyStack can track various metrics, including podcast mentions, webinar attendees, sales calls, and content viewership. By using insights from this data, HockeyStack can measure the performance of different series, understand the customer journey, and make informed decisions that propel their marketing efforts forward. This data-driven approach brings clarity and measurable results to your content creation process.
Audience Growth Through Visual Storytelling w/Kacy Maxwell
Sep 1 2023
Audience Growth Through Visual Storytelling w/Kacy Maxwell
Welcome back to another episode of Audience Growth School! I'm your host, Dan Sanchez, and today we have an incredible guest with us. Kacy Maxwell is an expert in the art of sketchnoting and visual note-taking, and he has successfully built a strong audience through his captivating content. Today, Kacy shares his journey, strategies, and valuable insights on connecting with your audience and growing your brand. Here are my top three takeaways: Takeaway #1: Simplify Complex Concepts with Visual RepresentationsOne of the key elements that have contributed to Kacy's success is his ability to simplify complex concepts into engaging visual representations. His book, "The Boy with Horns," not only addresses the important theme of feeling different and alone but also provides parents with a language to approach these emotions with their children. By transforming complex ideas into visual sketches, Kacy has effectively communicated his message to a wider audience. Think about how you can incorporate visual elements into your content to make it more approachable and understandable to your audience.Takeaway #2: Leverage the Power of LinkedIn for Networking and GrowthNetworking events may not be everyone's cup of tea, and Kacy agrees. Instead, he turned to LinkedIn as a curated platform for professionals to connect and learn from each other. By building meaningful relationships and expanding his network on LinkedIn, Kacy has discovered a world of valuable insights and opportunities. He advises leveraging the power of LinkedIn to refine ideas, create engaging discussions, and grow your audience through frequent and meaningful interactions. So take the time to build your LinkedIn profile, participate in discussions, and connect with like-minded professionals in your industry for collaboration and growth.Takeaway #3: Engage Multiple Parts of the Brain Through SketchnotingKacy's passion for sketchnoting emerged long before he even realized it was a recognized practice. By turning words into pictures and engaging multiple parts of the brain simultaneously, sketchnoting aids in memory and thinking. Kacy has harnessed this technique to not only capture and retain information but also to create visual content that resonates with his audience. Consider incorporating sketchnotes into your content creation process, whether it be for presentations, blog articles, or social media posts. Engaging your audience visually will enhance the impact and effectiveness of your message, leading to better audience growth.
Mastering the Art of Engagement To Grow an Audience w/Mason Cosby
Jul 6 2023
Mastering the Art of Engagement To Grow an Audience w/Mason Cosby
In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder. Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience. He also discusses the value of deep relationships and the impact of the podcast on his career.Timestamps:[00:02:05] Podcast focuses on marketing careers and ABM.[00:04:30] LinkedIn: 16K followers, 80 downloads/episode, 250 dedicated listeners.[00:08:23] Delicate balance on LinkedIn for career professionals.[00:11:49] Podcast host grew audience through engagement and tagging.[00:16:32] Connecting people through podcasts for mutual benefit.[00:21:24] LinkedIn notifies me when guests post, allowing engagement. I focus on building relationships with guests.[00:23:36] Building audience, trust, and achieving business goals.[00:26:31] Personalized engagement deepens connection and retains audience.[00:33:04] Early traction requires unscalable personal messages, handwritten cards.[00:34:31] Taking the next step in marketing consulting.[00:39:55] TV show changed lives, transitioning for audience.[00:43:51] Podcast audience leads to career growth and opportunities.[00:49:32] Takeaways: personalized messaging, staying in touch.[00:50:57] LinkedIn to launch new show on scrappy ABM, adding consultants and developing playbooks. Scrappyabm.com will be main resource hub.