The Purposeful Marketing Podcast

Mary Keough, Aaron Weekes, James Boeckmann & Kevin McClary

Hello, listeners and thinkers and welcome to the Purposeful Marketing podcast. Marketing with a purpose for the everyday practitioner. If you are like me and co-host James and Mary, then you are an in-house marketer, you work at an agency or you’re just getting started in the marketing space and you are most concerned with the why. Why are we targeting this audience? Why are we writing this message? Why are we trying this tactic? Why are we reporting on these metrics for success? If you know the why, you understand the who, what, when, where, and how. That’s what this space is for. read less