Explore how the art of apologizing can shape the fate of a business during a crisis.  As an executive or founder in the healthcare space, it’s crucial to understand the significance of an apology, especially when things go wrong.  An appropriate apology can mean the difference between escalating a crisis and mitigating damage, between losing trust and rebuilding relationships.  We will explore 3 case studies: Case Study: United Airlines Incident The public fallout and the missed opportunity in expressing regret. Case Study: Deepwater Horizon Incident BP's handling of the oil spill and the crucial role of accepting responsibility. Case Study: Snapchat's Advert Misstep How Snapchat's apology lacked genuine repentance. Key Takeaways: Understanding the 5 Apology Languages: Expressing Regret, Accept Responsibility, Make Restitution, Genuinely Repent, and Request Forgiveness. Their importance in maintaining a company's reputation and customer relationships. Episode Timeline: [00:03:38] - United Airlines case study [00:07:08] - Expressing regret [00:13:17] - CEO Tony Hayward's public statement [00:15:10] - The deep water horizon oil spill [00:20:25] - The impact of a poorly handled apology [00:26:45] - Making restitution [00:30:34] - Rebuilding trust and overcoming setbacks Links and Mentions: The 5 Apology Languages by Gary Chapman Listen 🔊to this episode now and Subscribe 🔔 to the Provider’s Edge to never miss an episode❗ 🎧 SabrinaRunbeck.com/Podcast 🎧 SabrinaRunbeck.com/Apple-Podcast Stay Tuned, Stay Successful! We love to hear your feedback. Send me your stories or questions here: SabrinaRunbeck.com/Connect We are here to support you, so let us know how we can further uplevel your success!