This week’s guest is Dragon’s Den contestant, Carina Cunha, a behavioural economist & clean-air entrepreneur from Brazil, where she witnessed the devastating environmental effects of pollution. She founded Nosy using cutting edge science and state of the art technology to create a system that protects us from harmful exposure on our city streets.

Carina talks about the debatable benefit of bringing out a specialist mask made to tackle the impact of air pollution, just prior to a global pandemic in which suddenly for the first time in the history of humankind, everyone donned a mask to protect themselves from a hidden virus.

She also questions the accepted view of bringing a minimum viable product to market before it is really tried and tested for consumer appeal. It's been a steep learning curve on many fronts but she holds firm to her vision with courage and resilience.

Carina has dedicated her life and business to combating air pollution, firstly by giving us the protection, and then by creating systems that allow us to monitor our respiratory health so hopefully we can all work to clean up the air in our cities.

Thanks for showing us that when we have a mission for positive change we can move mountains to make it happen.

You can find out more about Carina’s work on www.benosy.com and follow her on Linkedin at Carina Cunha and Instagram @iamcarinacunha

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Music is licensed from Melody Loops

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