The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.” (Adam Audette, Chief Knowledge Officer, RKG) The Buzz 2: “Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call.” (vwo.com/website-optimization) A bit of history (Wikipedia.org): Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, webmasters only needed to submit the address or URL of a page to the engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.” Are you a marketer who still assumes web optimization and search engine optimization (SEO) are the same? Reality check: Not! Web optimization is much more than SEO. It’s the critical first step for an effective digital marketing program, incorporating both on-page and off-page enhancements to ensure your pages are found and visitors to your website take the actions you desire. We’ll ask Aaron Zitzer at Aventi Group, Tom Shapiro at Stratabeat and Diego Pineda at Vengreso for their expert insights on Web Optimization: Make Your Customers’ Digital Journey Suck Less!